In 2018, the Chinese auto market will usher in as many as 197 models of new cars, the highest in history. This is accidental and inevitable. On the one hand, it coincides with the product brands of many mainstream brands, the overall rise of Chinese brands, and the launch of new car builders. On the other hand, “zombie†brands and models have revitalized and new energy vehicles have begun. Get together. The data for "197 models" comes from Wilson, a car data decision service provider. Quasi-accurate to be verified by the market. However, there are already many new cars that have “floated†on the water surface, including but not limited to the General Motors 15 models, GAC Motorsports 4 models, Guangzhou Automobile Honda 5 models, Volkswagen at least 7 models, Lexus 5 models, BMW 16 models, Audi 16 paragraphs, Ford 6 models, Hyundai Kia not less than 5 models... Text / Chart Guangzhou Daily All-Media Reporter Zhou Weili A prediction: "zombie models" to be revived The reporter reviewed the model catalog. As of the end of 2017, there were still 492 domestic-made passenger vehicles included in the statistics of the passenger vehicle associations, an increase of 19 over the previous year. Of the 492 models, 205 models were sold less than 10,000 vehicles per year, and less than 1,000 vehicles had 65 models. With an annual output of less than 10,000 vehicles, it can be judged as a wrong model. With an annual output of less than 1,000 vehicles, it can directly withdraw from the market. However, these or the wrong or the discontinued models are still tenaciously alive and try to make a comeback in 2018. They are emboldened by new shareholders who come from all corners of the globe but have one thing in common: they are "not bad." With a strong financial strength, the resurrection of the "zombie model" is really not a joke. Plugging in the wings of smart technology and new energy, "zombie models" are even expected to achieve counterattacks. In fact, "zombie car prices" and "zombie models" also have advantages. For example, there are ready-made production qualifications, perfect production and distribution channels, decades of automotive production and manufacturing experience, and well-known household names. The current difficulties are the operational difficulties caused by the strategic positioning of long-term and market demand out of touch. With the establishment of new capital injections and market-oriented management mechanisms, who says that it will not reborn? B Forecast: New Energy Vehicles "Blowout" In 2017, the production and sales of new energy vehicles were close to 800,000, reaching 774,000 and 777,000 vehicles, respectively, an increase of 53.8% and 53.3% year-on-year, respectively, and the year-on-year growth of production and sales volume increased by 2.1 and 0.3 percentage points respectively. In 2017, the new energy auto market accounted for 2.7%, which was an increase of 0.9% from the previous year. This is just a beginning, because in 2019, the "double-integration" policy will be fully implemented, which is related to the survival of enterprises, not to be sloppy. In 2018, there will be a large number of new energy vehicles on the market. Nearly a quarter of the 197 new cars are new energy models. However, these upcoming new energy vehicles are not all brand-new. There are also new powertrains on existing models. With the "blowout" of new energy vehicles, the construction of charging piles will be fully accelerated. Once you purchase a new energy car, car companies will be equipped with home charging piles, free for sure, but the premise is that you have to have independent parking spaces. C Forecast: The rise of local brands as a whole Local brands are really bright spots. In 2017, a total of 10.847 million Chinese brand passenger cars were sold, an increase of 3% year-on-year, accounting for 43.9% of the total passenger car sales, which was 0.7% higher than the same period of last year. The rise of local brands began in 2015. In 2016, “climbâ€. In 2017, it will make everyone's eyes shine. In 2018, they will make persistent efforts: the increase in market share will not stop, and “brand up†will persist. Going forward, the widely praised "New Car Strategy" will be implemented more thoroughly. Compared to the joint venture brand boutique strategy, local brands are good at "wolf pack" tactics, launch a large number of new cars, submitted to the market to judge: Chuan Qi GS8, Geely Bo Yue, Roewe RX5 and other "God cars" will be born through this approach. This is just the beginning. Next, a large number of high-quality local brand new cars will be listed. It is worth mentioning that local brands have realized that relying too heavily on SUVs is quite dangerous. While continuing to expand the leading edge of SUVs, they will also fight a carbine and kill the field of cars. Model Features Half new car is SUV and MPV There is an end to any market, and the Chinese auto market cannot always make a comeback. In fact, in 2017, automobile production and sales completed 29.015 million vehicles and 28.887 million vehicles, respectively, a year-on-year increase of 3.2% and 3%, respectively, lower than the 11.3 and 10.6 percentage points in the previous year, and also lower than the increase in GDP. From the perspective of the production and sales of passenger car four models, the production and sales of cars decreased by 1.4% and 2.5% respectively year-on-year, and the production and sales of MPV decreased by 17.6% and 17.1% year-on-year, respectively, and the production and sales of cross passenger cars decreased by 20.4% and 20% respectively. The production and sales of SUVs The year-on-year increase was 12.4% and 13.3% respectively. In addition to SUV, no matter how the price, how to promote, how to produce more new cars, the market response is not great. Regardless of past or present, the SUV's stimulating effects on the consumer side are immediate. According to statistics, of the 197 new cars launched in 2018, more than half are "multi-functional vehicles," including SUVs and MPVs. Among them, SUVs again occupy an absolute majority. Even if it is a new force that claims to be subverted, due to sound considerations, it will invariably be identified as SUVs in front of several models. The rigid constraints of resources and the environment have determined that it is impossible for China to reach the level of thousands of people in developed countries. Even if the auto market has room for growth, it is already very limited. China’s auto market is changing from a high-growth market to a rapidly-upgrading market, and high-value SUVs are exactly in line with consumer demand in form and function. It really needs to be integrated with the Internet. Mostly it will be a smart electric SUV.
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