Analysis of Development Trends of European Printing Industry in 2011

After the economy began to bottom out in 2010, what are the development prospects for the printing industry in 2011 in the UK and Europe? The British print media "Printing Weekly" recently told the British Printing Industry Association, Andy Brown, Director of Corporate Affairs, John Chanock, General Manager of the British Printing Survey Company, and National Director General of the Printing Trade Union, Steven Sheppard, etc. The celebrities in the industry conducted an interview. Based on their predictions, it can be concluded that the European printing industry will have the following six development trends this year.

First, there will be more companies will exit the market The diversion of printing companies will be a major feature this year, because there will be more printing companies out of the market, bankruptcy companies are likely to be more than in 2010. This will provide more opportunities for those printing companies that have advantages and vigor to expand market share and increase profits.

As far as the various types of enterprises in the printing chain are concerned, it is obvious that many post-press printing companies have gradually closed down. More printing companies will complete the post-press work in their own factories and will no longer outsource. But at the same time, with the closure of small companies, those post-press processing companies with full binding capacity will have the opportunity to expand themselves.

Second, financing issues challenge the development of the printing industry 2011 is a decisive year for the EU and the euro. The resolution of economic and financial issues will have a major impact on the printing industry in the United Kingdom because the printing industry is not only an important part of the national economy, but also the raw materials and technologies of this industry rely heavily on imports.

Given the extent to which countries can solve economic and financial problems, the challenges faced by the printing industry include the industry’s lack of access to loans from banks and unproductive government agencies, organizations and individuals exerting more pressure on production companies. At the same time, the dramatic increase in bad debts, price wars and raw material costs are also very detrimental to the development of the industry.

Third, the entire package of commercial service solutions providers can seize the opportunity No matter which industry, the biggest problem is the reduction of government budget. This means that it is difficult for a printer to win a large number of print orders from a large customer. Many government departments have chosen to work online in order to reduce printing costs. Of course, these challenges can also bring new business opportunities to some printing companies.

If a printing company can provide customers with a complete set of business service solutions in addition to the printing business, it will be able to take the initiative in the fierce market competition. Take the Donnelley company as an example. The company has been the practitioner of this kind of service for the past few years and, as the world's largest printing company, the company continues to expand.

Fourth, the use of integrated cross-media platform marketing mix is ​​a trend In the past 10 years, printing companies have become accustomed to the electronic transmission of data, text and images, they also realized that network-based communication is more like a kind of traditional printing Opportunity, not challenge. Facts have proved that if we can make use of the integrated cross-media platform marketing mix, printing can also become an effective communication medium.

Printing companies are trying to use competitive advantage to break the traditional thinking. There are many opportunities in the market, but lack of confidence and fear of trying new things will often make printers retreat. For those companies that are unable to adapt to historical trends, they will face the fate of being eliminated by the market.

V. Collaboration and cooperation will become a big theme this year, the printing community will play a greater role in 2011. The printer has a good industry and a good community, but the problem is that everyone is not aware of this.

At present, there is still a lack of cooperation and communication between enterprises and many printing organizations. Therefore, collaboration and cooperation will be a major theme for 2011 in an economical environment that is still not optimistic today.

In 2011, one of the first things a printing house should do was stop killing each other. Over the years they have been playing dangerous games. It seems that in the end only the strongest companies can survive. This will lead to an overall decline in the industry level.

6. Occupy overseas markets has become a key issue Overcapacity is a major market issue today. In 2011, as the UK and other European countries gradually emerged from the economic recession, printing companies still have a certain market growth potential. More importantly, for those printing companies with high production efficiency and capable of providing quality services to the market, they will have some opportunities if they can go abroad and spend time expanding overseas markets. For example, whether a printing company can recover the Far East market lost in the past 10 years will also have a crucial impact on some companies.