Automobile recall is now three major brands like the frequent absence of independent brands

The recall system was a late “dinner” in our country. It was not until the 2004 “Defective Automobile Products Recall Management Regulations” was implemented that the recall was formally put on the table. It is understood that Audi has maintained a "zero" recall record in recent years, while China's own brand cars are also rarely recalled. In fact, this does not mean that China's auto quality is excellent, but that society and companies lack a deep understanding of the recall. On the one hand, it is difficult for auto companies to make recall decisions. On the other hand, the owners are skeptical about the testing of professional organizations. "Daily Economic News" through data analysis and interviews with people in the industry, for you to count the three major Chinese automotive recall.

The General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China (AQSIQ) recently issued data. "Last year, China implemented a total of 85 recalls of defective vehicles and recalled 1,827,500 defective vehicles, an increase of 55% year-on-year."

The embarrassing figures once again touched the sensitive nerves of consumers. They could not help thinking of events such as “Toyota Recall Door” and “Kumho Tire Recall”. Although the number of defective cars recalled in China is small, this does not mean that the production quality of our cars is very high. Many companies think that recalls are detrimental to the brand image and problems arise that would not be recalled or resolved through internal recalls.

The recall system has been implemented in China for eight years, but at present the enthusiasm for recalling domestic self-owned brand companies does not seem to be high, and almost zero recall records are maintained. Looking at the entire automobile market in our country, according to relevant statistics, there are roughly three strange images.

Strange like 1

China's auto recall ratio is far lower than foreign

In 2010, China's auto sales have reached 18.06 million units, and the number of autos has reached nearly 100 million. However, there are only 123 recalls, involving 1.17 million recalled vehicles. The number of recalled vehicles accounted for only 6.5% of the sales volume for the current year. The United States sold 11.59 million vehicles that year, a total of 648 recalls, recalling a total of 20.275 million vehicles, recalling the number of sales accounted for 175% of the year, the number of recalls is 27 times that of China.

For the low rate of China's auto recalls, Su Hui, chairman of the branch of the tangible market of the China Automobile Dealers Association, believes that self-owned brands will not dare to recall them due to lack of reputation. Once recalled, they will send negative information to consumers and affect sales.

A marketing manager of an independent brand car dealer who did not wish to be named also said, “In the country, the recall seems to be a scandal. There has been a misunderstanding on the understanding of the independent brands that the quality of the vehicles is not good and the repair rate is high. If they recall, the car It's even more difficult to sell."

Bizarre 2

Self-owned brand recalls less than imports and joint ventures

Looking at China's more than 300 recalls over eight years, BMW, Mercedes-Benz, Jaguar, Land Rover, Rolls-Rolls and many other luxury cars are on the list, but it is difficult to see the presence of independent brands in China.

According to statistics from related departments, from 2004 to 2011, there were only 5 companies that had recalled more than 250,000 vehicles in China. Toyota, Honda, and Nissan had three Japanese companies. The number of recalls of China's own-brand vehicles has been very poor. Taking 2010 as an example, in all the recall incidents of the whole year, domestic cars were only involved once, involving 3,200 vehicles, and the recall amount was only 0.2% of the total recall volume.

According to public statistics, the top five cars that were recalled in 2011 were: Guangqi Honda, Shanghai GM, Changan Ford Mazda, Beijing Hyundai and Shenlong Automobile Co., Ltd.

Weird 3

China has a good reputation for recalling many vehicles.

According to JDPower Asia Pacific's China New Vehicle Quality Research SM Report, Japanese Toyota, Honda, and Nissan are the top three auto makers, basically including the top sales in each market segment, but their number of recalls is also the highest in China.

"The reason is that the entire society does not correctly recognize the term 'recall' and it is caused by insufficient supervision," said Rao Da, secretary-general of the National Association of Passenger Cars, to the "Daily Economic News."

“The fine for China’s enforcement of the mandatory recall of automobiles is 1,500 yuan each, and the maximum penalty is only 30,000 yuan, and the illegal costs are too low,” said lawyer Jiang Suhua of Yingke Law Firm.

The recall is expected to be standardized. It is reported that the Legal Affairs Office of the State Council issued the Regulations on the Administration of Recall of Defective Automobile Products (Consultation Draft), which has been included in the State Council's legislative plan and will be introduced this year.

· Related news

The national auto standards are too low or “three packs” or discounted. “China’s auto industry standards are too low, and the quality of parts and components circulated in some markets is not high, resulting in the probable quality problems of cars. As a result, China’s auto failure rate is also high, which will inevitably affect 'three. Package 'policy implementation and operation."

At the "China Automotive Braking System Industry Forum" recently held, Gu Yifan, Secretary General of the China Braking Committee of the China Association of Automobile Manufacturers, told the Daily Economic News reporter.

The “Three Guarantees” policy has not been implemented in China, and there are considerations for the consideration of the company’s cost. At present, China’s auto quality standards are low, and quality issues are numerous. Once the “Three Guarantees” is implemented, large-scale claims may occur. It will affect the profits and survival of auto manufacturers.

Standard "increased"

China's automotive mandatory standard work started in early 1990 and began to be gradually implemented in 1995. The automotive mandatory standard system is mainly based on the European ECE/EEC system, including safety, environmental protection, energy saving, and theft prevention. Among them, safety standards are divided according to active safety, passive safety and general safety.

Liu Di, the China Automotive Technology and Research Center, frankly stated that “because the European and American countries’ automotive industry developed earlier, some domestic automotive industry standards cannot be brought into line with international standards, and some standards must be implemented lagging behind.”

He explained that China is also actively participating in the formulation of international standards, including auto-assist systems as a standard for automobiles. However, some standards implemented in China are stressful to the cost of enterprises. Therefore, some standards are implemented later in domestic execution, and some standards are also corresponding. discount.

Due to the low standards of the automotive brake industry, domestic production companies are more homogenous in their production, and they mainly fight for labor costs and production costs. Now that the price war has been very fierce, product prices have continued to decline, and industrial development has entered a vicious cycle.

Today, the main driving force for the upgrade of automobile brake systems is foreign-funded enterprises, which will seize large-scale high-end markets after their entry. Shao Dongliang said, “Foreign capital has entered strongly. You don’t mention that others will force you to mention it, otherwise you will not be competitive.”

Influence the execution effect

Many owners who have encountered quality problems have such questions. “The quality of the products is obviously poor, but the inspections by professional organizations are in line with national standards.” Some industry insiders believe that the industry standard for auto parts is low and the entry threshold is low. The quality of products produced is not high.

Gu Yifan said, "Once some parts with relatively poor output can also meet industry standards, then this means that the implementation of the 'Three Guarantees' should be compromised, and some consumers cannot use this legislation to seek legitimate interests."

The problems highlighted by Gu Yifan mainly focused on parts and components in auto complaints. Take Jinhua as an example. In 2011, Jinhua 12315 received 348 complaints concerning automotive products, and 56.6% of complaints were due to vehicle quality problems.

In the second draft of the “Three Guarantees” of vehicles, it was proposed that the same parts of the vehicle be repaired more than five times, and that the same main parts, such as engines and transmissions, could not be used normally after two replacements, they could be returned. Once the "three guarantees" are implemented, the quality of auto parts will determine the cost of the implementation of the "three guarantees" for automobiles.

Fan Tianshun, Director of the User Work Department of the China Quality Association, believes that raising industry standards will help improve the quality of automobiles, and to a certain extent, reduce the occurrence of parts quality problems. This may avoid the large-scale claims after the implementation of the “Three Guarantees” policy disrupting the development of the industry. . From another point of view, the "three guarantees" of cars will in turn force the improvement of the quality of cars and at the same time promote the improvement of the automobile industry standards.