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According to a report from the First Financial Daily, just signed a cooperation agreement with the French Peugeot Citroen Group (PSA), Changan Automobile once again aimed at the public. Yesterday, an insider of the Chang'an Group stated: "It was talking to Volkswagen, but it still has no result."
Prior to this, it was reported that Changan intended to join forces with the public to seek commercial vehicle market. After Volkswagen gained a large share in the Chinese auto market, especially the passenger vehicle market, it will focus on the commercial vehicle market with a good momentum of growth. Therefore, after the Changan Group signed a letter of intent for joint venture with the signing of the Citroen Group, Changan Group is constantly reporting that the Changan Group is negotiating with commercial vehicles of the public. Since the acquisition of Changhe, Hafei and other automobile assets under the new CNAC in November 2009, Changan Automobile will set up joint ventures with Mazda and PSA this year. Judging from the reorganization and expansion of Chang'an Group in the past two years, including the emphasis on mini-vehicles and heavy-duty trucks at the 2010 Beijing Auto Show, joining the public to seize the commercial vehicle market is also in line with the ongoing ambitions of the Chang'an Group.
The First Financial Daily reported that Changan Automobile and Volkswagen discuss cooperative content for commercial vehicles. The most likely way is for the two parties to set up a joint venture company to introduce Volkswagen’s commercial vehicle models for production and sales in China. Volkswagen currently owns the Volkswagen brand commercial vehicle and holds the shares of Scania, a commercial vehicle and bus manufacturer in Sweden, and two commercial vehicle companies in Mann, Germany. In March of this year, the chairman of Volkswagen and Mann has said that Volkswagen-Scania-Man will form a three-party strategic alliance to share parts and technology. "Our commercial vehicles have always been low-end, if you really cooperate with the public, you can expand the market." The insider said.
Yang Meihong, Vice President of Volkswagen China, said in an interview with relevant media, “The commercial vehicle business of the masses is not currently introduced into the Chinese market. If domestic commercial production and sales of commercial vehicles are almost zero according to the domestic classification standards, the public is commercial. The automotive field has strong strength. As for whether we are cooperating with Changan, we cannot disclose more information yet."
Changan Automobile related persons also stated that Changan Group’s joint venture company’s product positioning is relatively clear: in terms of passenger vehicles, Changan Ford Mazda mainly produces middle- to high-end cars, while Changan Suzuki mainly produces compact cars; but for commercial vehicles, The cooperation with PSA Peugeot Citroën will be more concentrated in the light commercial field, and the medium-heavy commercial vehicle sector is relatively a missing link in Changan Automobile. If this is said, Volkswagen has a place worth learning in the field of passenger cars and medium and heavy trucks.
At present, China’s auto market has become the world’s largest market. In 2009, the sales volume of commercial vehicles was 3,133,500 units, a year-on-year increase of 28.39%, making it the world’s largest commercial vehicle market. As the European commercial vehicle market is already mature, the market growth space and potential are shrinking, and coupled with the impact of the global financial crisis, European commercial vehicles have been greatly affected in the past two years. European commercial vehicle giants have experienced different degrees of sales. Decline. Among them, in 2009, Volkswagen sold a total of 348,800 light commercial vehicles worldwide, a decrease of 20.7% year-on-year.
At present, Chang'an Group is in a weak position in the field of medium- and heavy-duty commercial vehicles. Although Changan Automobile has now established a medium- and heavy-duty commercial vehicle business, due to the high technical requirements of medium- and heavy-duty commercial vehicles and the awareness of the brand's market, it is necessary to rely on the lack of a complete product line and the sales network has not yet started. Chang'an Heavy Duty Trucks, which is on the right track, is striving to stabilize the heavy-duty commercial vehicle market in a short period of time under the intense competition of a number of well-known heavy and medium-duty commercial vehicle companies such as CNHTC, Shaanxi Auto, and Hualing. More difficult. In this environment, it seems to be a shortcut to jointly build a commercial vehicle with a wealth of product lines and technical experience. In the words of people in the industry, passenger cars are booming, but in China's commercial vehicle sector, there is almost no public building. In the case of micro-cars, the medium- and heavy-duty commercial vehicle business is a short-board Changan Group. Undoubtedly, "Drowsiness meets a pillow."