Recently, Korean tire manufacturer Kumho Tire Company appointed Dirk Rockendorf as Director of European Marketing. It is reported that the 46-year-old marketing and tire specialist has taken a new position on November 1, 2015. His main work includes product pricing and product management, media communication and public relations, and Kumho’s activities in Europe such as racing and sponsorship. Coordination of European marketing and communications strategies and related marketing activities is one of his main tasks. Previously, Dirk Rockendorf was responsible for the marketing of German horse tires in the Middle East and North Africa. At the same time, he is also responsible for the e-commerce business of the replacement of tires for horse brand cars. Earlier, Dirk Rockendorf, with a degree in business administration and engineering, worked as a consultant for KPMG e-commerce and customer relationship management. According to Tireworld.com, increasing the share of the Kumho brand in the European market will be a top priority for its new work. Talking about future work, Dirk Rockendorf said: “Kumho Tire can provide the best tire quality and have a reasonable price. The central task of our marketing team is to make this fact deeply rooted."
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Kumho Tire Company Names Dirk Rockendorf Director of European Marketing
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