The Harvard H8, the new SUV of Great Wall Motors, has been postponed twice since its debut at the Guangzhou Auto Show last year. During this time, it caused a sharp drop in the stock price. When the Harvard H8 can be listed, the market is concerned. Recently, media reports said that Great Wall Motor Chairman Wei Jianjun expressed in a public event Haval H8 "optimistic estimate can be listed in January next year," but yesterday the Great Wall Motor Company has denied this statement, saying that the specific time to market is still unconfirmed.
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H 8 delays listing more than 1 year
On September 20th, Great Wall Motor’s “Fourth Science and Technology Festival†was opened at the company’s Xushui plant area in Hebei Province. At the festival, Wei Jianjun, chairman of Great Wall Motor, was interviewed by a number of media. According to media reports, Wei Jianjun stated in the interview that Great Wall Motor’s Haval H8 “optimistically is expected to be listed in January next yearâ€. The news triggered many concerns. Yesterday, the Southern Metropolis Daily contacted the Great Wall Motor Company's propaganda department and the Securities Department. The other party said that the time-to-market for the Haval H8 has not yet been finalized.
The relevant person of the Great Wall Motor Propaganda Department stated that the official website of Great Wall Motor has already published the live recording of Wei Jianjun when interviewed by media reporters. Wei Jianjun’s statement is based on this. Southern reporter noted that Wei Jianjun did not mention when the Haver H8 could be listed. Wei Jianjun said that the problem of the H8 is actually a problem of the main reducer. "Because the qualified rate is not guaranteed, we can only stop production. We have consulted many experts on a global scale and the issue of listing is being solved. We have experts. In doing these things, this requires the experience of some old experts to complete. "
Yesterday, the Southern Reporter called Great Wall Motor Securities Affairs as an investor. The other party responded that Wei Jianjun did not clearly confirm the time-to-market of Haval H 8 at the site, and the understanding of the media at the scene was biased. At the same time, the other party said that the final time to market of Haval H8 is still not confirmed.
The Great Wall's Haval H6 has long been among the top sellers in the sales of its own brand SU V. Haval H 8 has been listed on the market twice since its debut at the Guangzhou Motor Show in November last year, and has caused no small controversy on the market. Zhang Zhiyong, a senior analyst in the automotive industry, told Nandu reporters that Wei Jianjun had explicitly disclosed the technical reasons for the delayed listing of the H8. From the perspective of solving technical problems, it is difficult to accurately predict when it will be completely resolved. Zhang Zhiyong believes that Wei Jianjun may have had a position of “listing in January next yearâ€. This period may be the internal estimated time of the Great Wall technical team, but this time is actually very difficult to guarantee. He pointed out that the Great Wall has confirmed that there is still no clear timetable for the listing of H8, and it may be more in line with the law of solving technical problems.
For the case that H8 has been delayed for more than one year, Zhang Zhiyong analyzed it with a reporter from Nandu. If the future of Great Wall Motor can better solve this technical problem, at the same time, the quality of H8 can be improved or a better one can be formed. The word-of-mouth effect is not necessarily a negative effect on the sales of H8.
The future of SUVs is to earn money
At the recent Great Wall Technology Festival, Great Wall Motor Chairman Wei Jianjun stated at the same time that Great Wall Motor will adopt a strategy focused on SU V and will increase investment in independent research and development. Wei Jianjun said that the car is only temporarily given up and is currently focused on SU V. It is necessary to ensure that SU V first realizes "dedicated, professional, and expert", to be the world's largest and most profitable, and to continue to make profits. At the same time, he said that the current product is developed in accordance with North American and European standards, and the future product "will earn money." He also said that this year's product mix is ​​being adjusted and sales revenue has recently increased.
In August, Great Wall Motor’s sales and sales report showed that in August, the company’s sales volume was still down by 19.5% year-on-year, but it was up by 1.9% month-on-month. In August, sales of Haval H6 increased by 22.6% year-on-year, and SUV sales accounted for 78.1% of the total sales of the Great Wall. Some brokerage analysts told Southern Reporter that under the background of weak sales of self-owned brands, Great Wall Motor’s focus on SU V is conducive to improving profitability and giving full play to its advantages. The analyst believes that the current star model of Great Wall Motor is the H6 and H2 two SU V, while increasing R & D investment, if you can speed up the H8, H9 and other new models launched, is conducive to further boost car sales.
Zhang Zhiyong also reported to Nandu that independent brands can imitate without infringing the intellectual property rights of other brands, which will help accelerate the launch of products and expand the space for independent brands. At the same time, increasing investment in R&D will help the Great Wall strengthen technology accumulation, but “reverse†R&D and positive R&D are not contradictory.
In early May of this year, Great Wall Motor’s A-shares experienced two consecutive lows since the listing of the Haval H 8 was postponed. The stock price dropped from the highest of 36.49 yuan to around 26 yuan. Since May, Great Wall Motor's stock price has rebounded. Great Wall A shares closed at 31.01 yuan yesterday, an increase of 11.3% from the beginning of May. Guangfa, Anxin, Guotai Junan and other brokers have given Great Wall Motors a rating of “Buy†or “Overweight.â€
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