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The lighting industry usually has a close relationship with the property market. The prosperity and fading of the property market directly affects the prosperity of the lighting market. This year, the property market restrictions on the purchase of a wave of waves, directly affecting the sales of the lighting industry. The CPI continued to rise and the country's monetary tightening brought a hard impact to the hardware and lighting industry, which also dragged down the development of the industry.
It is understood that in the first half of 2011, the hardware lighting market was cold and the passenger flow was scarce. The sales of the whole industry plummeted, the profit margin continued to shrink, forming a cold winter trend, and the business operation was very difficult. The group heating could help the company to survive the winter. Win the life.
The group is a very popular word in the industry now, and it represents the development trend of an industry. When the hardware lighting industry is experiencing a cold winter, the combination of enterprises may bring a glimmer of life.
The combination of enterprises is mainly in three aspects:
1. External joint efforts to jointly resist foreign investment and seize the Chinese market;
Second, the sharing of resources, when the cost is high, complementary or can produce unexpected results;
Third, the sharing of technology, high technology can always bring a strong appeal to the product, technology sharing, can bring innovation to the hardware lighting products.