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In the Internet age, there is a saying on the Internet: In the future, either e-commerce or no business. Undoubtedly, at this stage, the impact of e-commerce on lighting companies must exist, but what is certain is that the impact is not as big as we think. In my opinion, in the current and even the next five years, for lighting companies, e-commerce is unlikely to replace the physical store Internet era, there is a saying on the Internet: in the future, either e-commerce or no business. Undoubtedly, at this stage, the impact of e-commerce on lighting companies must exist, but what is certain is that the impact is not as big as we think. In my opinion, in the current and even the next five years, for lighting companies, e-commerce is unlikely to replace physical stores into the mainstream. Relative to clothing, electronics and other fast-moving consumer goods, lighting as a durable goods, its Internet properties are much weaker, consumers' trust in e-commerce is not as good as physical stores, and as the cost of drainage continues to rise, even the most prominent advantage price of e-commerce And there is no advantage. Of course, e-commerce as a representative of the Internet + has almost unlimited imagination, so embracing e-commerce is to embrace the future. Moreover, e-commerce and physical stores are not the opposite poles, but two channels that can complement each other. In the era of the Internet, Xinteli also actively embraced e-commerce, but only took a development path of its own. Because the products are online and offline, consumers can first understand the products in the online flagship store of Xinteli Lighting, and then go to the physical store to experience and purchase. Obviously, this kind of purchase has become the norm for many consumers. However, the iron is also hard to do. The most important thing to do in a physical store is to improve the consumer's shopping and after-sales experience. This is not only the core factor that distinguishes the store from the e-commerce, but also the most powerful magic weapon to defeat other brands. New Terri's C6 project experiential marketing system and 3600 intimate service were developed for this purpose. In the increasingly fierce competition and the impact of the Internet, lighting companies want to win a bright future, I think the key is to grasp two points: one is himself, what is his own positioning, what are the core advantages, what are the principles that must be adhered to; the other end It is the consumer, that is, the customer, what is the customer's needs, what is the customer's pain point, and how to meet the customer's needs. Grasping these two points, the company has its own basic disk, with the opportunity and confidence to adjust the turn at any time.