As a leader in the field of passenger car power, Yuchai is now in the truck industry. Even in the summer of 2018, when the overall market of heavy machinery showed a downward trend, Yuchai’s performance was still very bright. In the continuous increase of star products such as YC6K, Yuchai Heavy Machinery could be described everywhere in 2018. Northeast, North China, Southwest, Northwest. . . . . . From north to south, Yuchai heavy-duty engines are using strong power to trigger user reputation.

Yuchai machine Yuchai machine

The user said that it is really good.

From the south to the north, the vast number of users have raised their thumbs as soon as they mention the Yuchai heavy machine. In the national visit of Yuchai Heavy Machinery, users praised the Yuchai engine.

Shijiazhuang’s truck driver, Master Shi, is an old fan of Yuchai engine for many years. From diesel engine to gas engine, he did not hesitate to choose Yuchai. He talked about Yuchai YC6K, which is now used. Master said: “The car was purchased at that time. At most, it is also directed at the engine. The Yuchai YC6K overhead camshaft engine technology is more advanced, the quality is guaranteed, the comfort and economy are better, the used car is also easy to sell, and it can also sell a good price because In recent years, users have generally recognized top-mounted camshaft engines."

“Actually, Yuchai 6K is a fairly mature overhead camshaft high-horsepower engine. Its high starting point, high reliability and high return characteristics have been recognized by more and more users in Liaoning. The customers who choose YC6K engine are slowly increasing. Yu Guangzhi, general manager of Liaoning Yingkou Guangshao Automobile Sales Co., Ltd., said that the deep-plowed YC6K12/13 power product is the main machine for Yuchai to accurately grasp the market dynamics, through cooperation with many truck manufacturers, market validation and The assessment proves that it is worthy of the users' trust.

"90% of the users who buy cars from us are using the YC6K460 horsepower model. Now they sell more than 70 cars. They all say good. I believe that the user feedback will definitely be better when the next market share is opened. "Wenbaosheng, general manager of Yingkou Baochang Automobile Sales and Service Co., Ltd. said that since the company became a distributor of Dongfeng in 2017, it is mainly to promote the products of Yuchai. Dongfeng Special is one of Yuchai's most important strategic partners on the high-powered engine platform. Yuchai's matching share is 80%. In Yingkou Baochang, this share has reached 90%.

Wu Tao, the general manager of Chengdu Xinrong Haida Automobile Sales and Service Co., Ltd., received the praise from the users for the Yuchai heavy machine. He pointed out that Yuchai YC6L series engine has gathered the essence of European lightweight engine cutting-edge technology. After ten years of market test, it is the benchmark power for highway heavy-duty trucks. “Yuchai’s series of products have been welcomed by users in many regions in the Sichuan market,” he said.

The user's reputation is the Jinbei Silver Cup, and Yuchai is using its actual actions to reward the user's trust. Under the new round of emission upgrades, Yuchai Guoliu products will be supplied in batches in the middle of next year to meet market demand.

The data speaks Yuchai heavy machine breakthrough breakthrough

Since 2018, Yuchai's 580-horsepower YC6K13 engine has been sold in batches. The large-horsepower engine supporting tractor has increased the Shaanxi-Vehicle commercial vehicle and the Dongfeng special-purpose platform, and successfully broke the ice northern tractor market. Yuchai's 12-liter YC6K heavy-duty engineering vehicles were introduced into the market in batches in the Central and Guangxi region. The 10-liter YC6MK heavy-duty engineering vehicles increased the supporting platforms such as Shaanxi Automobile Commercial Vehicles and Dongfeng Commercial Vehicles to provide high-quality power for the demand for engineering dump trucks in infrastructure projects.

Yuchai's performance in the heavy machine is so bright? In addition to the product performance, fuel-saving and worry-free advantages, Yuchai's sales strategy is also worthy of praise. A Yuchai dealer said: "The Yuchai product platform covers a wide range and the spectrum is relatively complete. There are more OEMs supporting the cooperation. This should be regarded as the advantage of Yuchai. At the same time, based on its own circle of friends, Yuchai Actively develop resources for its own service stations to help partners develop sales networks."

Liu Hongxia, general manager of Hebei Jinshunda Automobile Sales Co., Ltd., also chose to represent Dongfeng Commercial Vehicles equipped with Yuchai engine models when setting up his own steam trading company. She said: "The Dongfeng brand is well-known in the local area. After the Yuchai engine is equipped, it is even more powerful." Indeed, the excellent performance of the Yuchai engine quickly helped her to establish a foothold in the local market, and sales continued to be hot. Liu Hongxia said frankly that she did not have much confidence when she chose to sell the Yuchai engine. In the later promotion process, the users found that the power, fuel economy and gas were very good, and orders were coming. It is understood that YC6L series Yuchai engine is aimed at the development characteristics of domestic highway heavy-duty trucks, and the lightweight four-valve engine is tailor-made. It is not only efficient and low-cost, but also has the characteristics of durable and environmental protection. It has also been consistent with the majority of dump truck users. Recognition.

With the rapid development of high-speed logistics and express delivery industry, the logistics industry's requirements for transportation vehicles have also increased. The high-powered engine is one of the important sources of efficiency improvement and is increasingly sought after by users. In the future, it will continuously improve efficiency and improve. Comfort meets the power needs of efficient logistics, 15 liters of 600 horsepower or more engines will accelerate the market. At present, Yuchai is developing a 15-liter YCK15 engine with a rated power of 650 hp, which will add more advanced, more efficient and more powerful power to the logistics industry.

Yuchai engine Yuchai engine

It is understood that Yuchai expects to sell 15,000 sets of 12-liter and 13-liter YC6K series engines in 2018, of which 580 horsepower YC6K13 will be put into 1000 units in the first year and 2 million YC6MK engines will be sold 25,000 units. In the high-power gas machine market, Yuchai is also fully prepared. It is expected that the six-phase natural gas engine will be launched in 2019, including 13-liter YCK13N, 11-liter YCK11N, 8-liter YCK08N, 7-liter YCA07N, and 5-liter YCK05N. The four-liter YCS04N has six series, and the future will introduce a 15-liter YCK15N with a power range of 130 to 530 hp to meet the diverse needs of customers.

Win word of mouth with service

High-quality after-sales service is also an important magic weapon for Yuchai heavy machine sales to climb. Yuchai has always been both service and sales. Yuchai's “Jie·Cheng” brand service not only has a perfect marketing network, but also has a sound service system as a strong backing for the brand.

At present, Yuchai has an accessory sales company in each province, and has a special spare parts storage warehouse. When the accessories are consumed, they will respond immediately. According to the new engine intake and the consumption speed of the accessories, the accessories can be replenished with the fastest speed. Effectively guarantee the supply and quality of accessories. At the same time, the monopoly company will reasonably allocate the quantity of spare parts according to the engine intake in each area.

In this regard, Huang Ningming, chairman of Xi'an Tiejun Automobile Co., Ltd. said: "We don't have to go to a large number of spare parts. Usually we only need to equip some common parts or wearing parts. This way, we can greatly ease the dealers or service stations. Inventory pressure."

Jing Wenbo, the head of Changkai Auto Service, believes that Yuchai's excellent after-sales service is one of the main reasons why Yuchai machines are favored by heavy-duty truck users. In his view, Yuchai Machinery is a leader in the commercial vehicle industry, regardless of service attitude or emergency response mechanism. He said that with Yuchai's policies of “changing oil for maintenance” and “paid for extended insurance”, Yuchai's market share in the Shaanxi truck market is steadily increasing, becoming a flag that the local market is difficult to shake.

According to user feedback, Yuchai is also very user-friendly in terms of security services. It not only has a complete service process, but also responds to customers' needs in a timely manner. It also requires service stations to adhere to a rigorous and meticulous service attitude, with "zero failure" as the sole target. Let the user intuitively feel the excellent service attitude and technical level of the first-line personnel of Yuchai.

“Yuchai can give our service station a good policy support. We not only communicate smoothly with the staff of the office, but also stand together and work together to deal with technical problems. The staff of the office often organizes our after-sales staff. Guidance, training and other work to help us as soon as possible to work." Zhao Shanglin, the director of Dongshang Auto Trade Service Station, has a deep understanding of Yuchai's after-sales service.

From passenger cars to trucks, from light machines to medium-duty machines, from fuel to a variety of fuel power, Yuchai machines are unswervingly bringing sincerity to users and leading the industry.

Reading volume: Source: Author Yuchai Group: Cold autumn

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