Inventory of 2011 Shanghai Auto Show: Microbus Four Aspects

The international auto show is generally a protagonist of passenger cars, especially cars. Some high-end, luxury brand cars and sports cars are often the most eye-catching “stars” at the auto show. However, in the auto show in China, there is a product that cannot be ignored. It is a micro-customer with annual sales of more than 2 million vehicles. At the 2011 Shanghai Auto Show, although micro-commuters were only supporting actors and the products displayed were not many, some of the information disclosed was still worth pondering.

Hafei and Changhe Qi pushes wide-body micro-substances to the current Shanghai Auto Show, and Hafei and Changhe, both within China's Chang’an system, have also launched their own new products for wide-body and micro-substances.

Hafei's new wide-body, large-micro-subsidiary Hafeijun has the characteristics of strong power, low fuel consumption, and large space. The M series engine equipped with this car adopts aluminum body, 16-valve, double overhead camshaft structure, and has good power performance and fuel economy. The fuel consumption of 1.3L Chunyi 100km is only 6.6L, meeting the national energy saving Huimin Product Standards. The most prominent highlight of Hafei Junyi is its large body and 1,645mm width, which can meet the needs of eight people at the same time.

At the Changan booth of the Shanghai Auto Show in Hall W2, Changhe Auto also exhibited a new wide-body and micro-substance product called Changhe Fortune. Fuyun is the first self-owned brand model introduced by Changhe Auto after joining Changan in China. Its body length, width and height are 4010 mm, 1645 mm and 1910 mm respectively. It is equipped with Suzuki's high-performance small-displacement K12B aluminum engine with a displacement of 1243 ml. While providing a strong driving force for the vehicle, it has greatly improved the fuel economy of the vehicle. Changhe Fortune Transportation has a large internal space and strong loading capacity. It is a new generation of products that enterprises have launched to meet the needs of urban and rural entrepreneurs for carrying capacity and large-scale space for minibus passengers. It is expected to be listed in June this year.

Summary: After Hafei and Changhe joined China Chang'an, they strengthened their product R&D efforts. After adjustments in 2010, they entered the new product promotion stage this year. For example, Changhe plans to introduce 5 to 6 new models this year, Changhe Fortune is the first one. With social and economic development, consumers have further enhanced the micro-customer function requirements. Hafei and Changhe are keen to seize market opportunities and actively launch new wide-body, large-scale micro-substances, demonstrating the accurate grasp of the two old micro-corporate companies on the market.

Listed products hit hot on April 19, Beijing Auto with the end of March just released Weiwang brand of waste heat, carrying two Weiwang 306 prototype and three modified cars debut at the Shanghai auto show, a strong lineup. Since its launch, Beiqi Weiwang has attracted attention due to its focus on livelihood models. Consumers of the people's livelihood model are mainly business farmers and urban individual traders. Weiwang tries to bring the image of the people's livelihood models closer to the consumer groups.

Weiwang Brand aims to build a vision of the brand, which is atmosphere, fashion, safe, reliable and reliable, and strives to meet the diversified needs of users, such as production and operation, and transportation. It is a high-quality micro-customer created by Beiqi for entrepreneurs.

The 2011 FAW Jiabao V70 that was just launched in March also landed at the Shanghai Auto Show. The Jiabao V70 is FAW's strategic micro-vehicle. Based on the original model, the FAW Technology Center conducted a more humanized design and improvement of the 2011 Jiabao V70, and has undergone a comprehensive upgrade in terms of security, configuration, and power. 2011 Jiabao V70 uses the world's most advanced TAF safe body design, strong impact resistance. In terms of configuration, new models have added front fog lights, central locking, and electric windows to humanized equipment. In terms of power, the Jiabao V70 was equipped with a 1.3LT series engine that won the “2010 Best Small-displacement Engine”, which has good dynamic performance and low fuel consumption.

During the Shanghai Auto Show, Southeast Motors vigorously promoted its new micro-customer in Xiwang, Southeast. Since its listing this year, Southeast Xiwang has been favored by micro-customers because of its “three high” features of high quality, high load-carrying, and high-efficiency power. Xiwang brought together Mitsubishi, Chrysler and other international brands to build the car. The 4G13 1.3L engine equipped with Mitsubishi technology was one of its main selling points.

Summary: Although the same for the display of new products, the purpose of the three companies may be different. From the micro-market perspective, Beijing Auto and Southeast Automotive are new entrants. From the end of last year to this year, the two companies have launched their own micro-brands and products. This time, the Shanghai auto show stage has become a hot topic, in addition to displaying products and technologies. What is important is to increase brand awareness and influence. The FAW Jiabao 2011 V70 soon appeared on the market, debut at Shanghai Auto Show is more to further demonstrate product strength.

Changan Automobile Shows "Future Microcos"

Unlike other exhibitors, Changan Automobile has placed the focus of micro-display on the word “concept”. This year's Shanghai Auto Show, Changan Automobile brings a full-featured commercial MPV concept car - VOSS. Although targeting commercial MPVs, VOSS is more like a micro-car concept car.

The VOSS avant-garde styling subverts the traditional micro-customer's design concept. The exquisite interior is free from the impression of low-cost micro-customers. The flat roof maximises the interior space and the surrounding windshield makes the driver's vision more open. . Especially when the doors were opened, many visitors were attracted by VOSS's large gull-wing doors.

VOSS vehicle styling pursuit of dynamic, slender LED headlights and fog lights, not only full of futuristic sense, but also make the whole vehicle dynamic. The VOSS tail design is more creative, with the entire tail standing upright, helping to ensure adequate space in the third row of seats. In terms of interior space, the concept car is a six-seater design. Each seat is independent, the seats are spaced enough and equipped with independent handrails, and the third row of seats is designed in an arc to ensure The vertical space of the three-row seats.

In addition to the VOSS concept car, Changan Automobile also exhibited a Taurus pure electric vehicle at the Shanghai Auto Show. Changan will transplant the achievements in the development of new energy cars to micro-customers, reflecting the idea of ​​fully developing new energy vehicles.

Summary: Changan Automobile, as one of the largest domestic micro-customer manufacturers, has its own uniqueness in product development and design. VOSS is not only different from traditional micro-customers, but also different from ordinary home MPVs. It is a new generation of commercial MPV. VOSS as the country's first micro-concept car, for the audience to show the future micro-customer's modeling and design concepts.

Chang’an’s two “micro-futures” displayed in the future may be difficult to see in the market in a short time. However, in the auto show, the company’s product development ideas and design development concepts are often better reflected.

The pace of further product upgrades to “car-level” micro-customer products is accelerating. At Shanghai Auto Show, Dongfeng Xiaokang and Zhengzhou Haima also brought new “micro-class” micro-customers.

Dongfeng Xiaokang severely attacked the current Shanghai Auto Show and launched China's first four-wheel drive off-road micro-passenger Dongfeng Xiaokang V27, attracting many visitors. In order to meet consumer demand, Dongfeng Xiaokang continued to enrich the V series products. V27 four-wheel drive off-road micro-car is a high-end micro-customer manufactured by Dongfeng Junan with reference to European technical standards. It has added four-wheel drive mode switching gear, rear windshield defrost heater wire, high-brightness ceiling light, luggage rack, front and rear crash bumpers, and side pedals. And back steps. Dongfeng Xiaokang V27, on the basis of maintaining the economical characteristics of micro-subsidiaries, began to move toward multi-functionality and saloonization.

On April 19th, the Zhengzhou Seamaster took the new Wei Ke Fu Shida Rongda to debut at the Shanghai Auto Show. Fushida Rongda is not only equipped with upgrades, but also has improved carrying capacity and comfort to MPV. In terms of appearance, Fausta Rongda's front face has an atmospheric shape, a body length of 4198mm and a wheelbase of 2715mm. In terms of interiors, the layout of the center console and the delicate interior of the car that embodies the characteristics of the cars all reflect the concept of the car design of Fuda Daeda. In terms of power, Fu Shida Rongda equipped with a new generation of engines, the maximum power of 51kW.

Summary: Both vehicles are representatives of the micro-car "sedanization" development. Dongfeng Xiaokang V27 four-wheel drive off-road micro-car will apply four-wheel-drive technology to micro-customers, allowing micro-guest users to enjoy four-wheel drive technology, to fill the gap in the independent brand micro-four-wheel drive system. Haima Fu Shida Rongda integrates the elements of the car into the design of the vehicle, and the design style of the Haima Fu Shida “Classic Car Microphone” can be further reflected.