Japan's largest bearing company Japan Seiko Co., Ltd. localization strategy combined with international platform

As the largest bearing manufacturer in Japan, NSK LTD (NSK LTD) has the world's leading bearing design and products, including five cutting-edge technology products - nut cooling ball screw, X1 sealed ball screw And high dust roller guide, B1 spindle with sensor, Robust series X grease lubricated bearings, high speed HMS series ball screw and so on.

Talking about the rapid development of NSK in China, NSK executives said that this is inseparable from the integration of international management experience and China's actual situation. It is also inseparable from the continuous efforts of NSK employees in China, and is inseparable from the efforts of NSK people. The entrepreneurial spirit of never giving up and being unwilling to get people is inseparable.

Internationalization platform combined with localization strategy

Established in 1916, NSK is Japan's first manufacturer of bearings. However, NSK is not satisfied with the development in Japan alone, but has turned its sights on overseas markets since the 1960s. After years of painstaking efforts, NSK has established sales networks in 24 countries and regions around the world and has nearly 70 factories. It is a world-renowned manufacturer of bearings, precision machinery and auto parts.

In the world's major markets, NSK uses a well-structured sales network to combine four regions of Japan, Europe, the Americas, and Asia Pacific into a four-pole system. In particular, NSK's bi-directional real-time network system (CHALLENGERS) connects the four major economic regions of Japan, Europe, the Americas, and the Asia-Pacific region 24 hours a day, and realizes a full range of integrated information management such as production, sales, logistics, and technology development. Data retrieval and analysis can be performed anytime, anywhere, and orders can be placed at any NSK factory around the world at the same time.

NSK has accelerated its efforts in the Chinese market since its Beijing office was established in 1992. In 2003, NSK Investment Co., Ltd. (abbreviated as China NSK) was established in China as its headquarters in China and is solely responsible for the Chinese mainland and Hong Kong. Production technology sales operations. Today, NSK has established more than 20 R&D, production, and sales companies and its subsidiaries in China throughout China. In 2009, its sales in China exceeded RMB 5.3 billion and the number of employees exceeded 4400. In October 2009, NSK's China headquarters and research and development company moved into their own NSK China headquarters building and R&D building in Huaqiao, Kunshan, Shanghai.

In the course of its operations, China NSK has participated in product design, provided design and development solutions for customers, and has provided full technical support and overall solutions to customers. Both have acquired the parent company's technology, philosophy, and experience as resource support. Full enjoyment of international resources. Today, the concept and operation methods of China NSK are all in line with international standards. All of their factories in China have passed the ISO9001 quality certification system and ISO/TSI6949, ISO14000 certification, entered the threshold of international competition, the company's bearings from From raw materials to production quality to finished product sales, international standards have been used to operate.

In order to better integrate with the international community and enjoy its international resources, China NSK has created a series of tactics suitable for China's homeland after several years of exploration and practice, so that the company's road to progress is more smooth and smooth. First, management personnel are localized. Only through the localization of talent can the gap between employees disappear, and the integration of Chinese and Japanese cultures can be achieved. This will not only bring in advanced foreign management experience, but also resolve the actual problems in the country in a timely manner. Second, localization of business strategies. It is based on China's actual situation to formulate the company's business philosophy and business strategy. It includes a series of business strategies that are effective only in China, such as improving the product's cost-effectiveness, and ensuring that quality products are reasonable without affecting quality. The price is provided to customers and achieve a win-win situation with customers. Third, build the factory near the customer. At the Japan International Machine Tool Show, reporters once met with representatives of famous domestic machine tool manufacturers in Northeast China. He said that China NSK not only established a production base in their local area, but also provided the best product design according to the needs of users, providing customers with optimal services. .

Advanced technology to achieve the ultimate product

For a long time, NSK has been committed to exporting advanced production technologies and management experience to China's economy with sustained and rapid development. It has gradually established and improved its three-level integrated production system with production as the core, technology as the guide, and marketing information as its auxiliary. The concept is brought into China's bearing industry. In an interview with the reporter, NSK Specialist and headquarter of the Global Headquarters Industrial Machinery Business Department said that the main product of NSK is the bearing, which is the basis of all machines and is known as the “food for machinery industry”. NSK divides the company's bearing products into two major fields: automotive and industrial machinery bearings. NSK bearings are found in metallurgy, machine tools, wind power, railway vehicles, construction machinery, automobiles, and motorcycles.

When talking about the advantages of NSK, Secretary of the Ministry of Economy, Minister Shinjimoto said with full of pride that NSK’s advantage lies in its ability to freely search for the operation of machines and friction phenomena to ensure the smoothness of product rotation and operation, that is to say for bearings. Operation is precisely controlled. As a result, NSK has maintained a certain lead over competitors in terms of product design and manufacturing precision.

For a long time, NSK has formed a multi-field product lineup that is comprehensive with comprehensive bearing manufacturers, and has strengthened the industrial supply structure according to key industries, and can produce high-quality bearings in various manufacturing fields in a timely and efficient manner; NSK In the world, it has established a wide range of business and technical networks to provide timely service to customers; it has strong ability to develop high-performance special bearings for different application fields, especially in a series of difficult applications such as high-performance motor bearings, etc.; NSK The advantages are also reflected in the high-tech coping ability and analytical ability of the bearing products, and the full analysis of the materials and processes of the products and the timely improvement.

As an important part of NSK's global strategy, China NSK has inherited its manufacturing and R&D technologies from its headquarters and is fully capable of providing various high-precision products for the Chinese industry.

Talent Strategy Activates Teamwork

While NSK continues to introduce, digest, and absorb advanced equipment, management, and experience from around the world, it also continuously creates models and management methods suited to its own development based on China's actual conditions. NSK's talent strategy is such an example.

Strengthen performance appraisal and implement target management

The improvement of the competitiveness of enterprises is based on the improvement of the competitiveness of every employee, every link, and every department. Everyone must set goals and accept assessments for themselves. How to make all employees in different positions create value for the company, goal management is an effective method. At present, in addition to quality education and technical training for employees, the company also provides employees with deeper levels of CSR, corporate internal control, and corporate ethics. The company has formed a complete goal management system, using quantitative data to define each employee's responsibilities and goals, and introduced a performance management system to evaluate the work of each stage of the employee. After implementing the target management system, the company greatly motivated employees. . Each employee is looking for a place where the work can be improved and replacing it with better methods. Everyone is improving, adding that the company is constantly improving, there is no limit to the improvement of management, and the company has gained the driving force for advancement.

Build talent "Silicon Valley"

The management of NSK in China believes that companies must create a group of managers and supervisory teams for their development. It is their day-to-day work that determines the implementation of the corporate strategy. Their thinking and understanding of the mission of the company determine the performance of the company. Determined the future of the company.

It is NSK's healthy leadership concept that allows a group of young management talents to emerge from the positions of managerial supervisors, encourage them to work creatively, and fully authorize them. At the same time, the company also strives to build NSK into a “Silicon Valley” that attracts all talents. The management team closely connects the selection and recruitment talents with the planning of the company's future. The company has established a policy of attracting talents and has introduced talents from all aspects. Provide them with tangible work equipment and conditions, create a good working atmosphere for employees, create a broad stage for them to display their talents, allow them to find their place in the enterprise, display their talents, and provide them with opportunities and resources. Support, enable them to cultivate the ability in the work, encourage them to innovate, allow them to fail, let the talented person grow up healthily according to the "better blueprint" that the company plans.

Rely on training to implement quick start

NSK believes that this is an era of knowledge revolution. Innovation and innovation are the driving forces of an organization. Knowledge can create wealth, creativity, and insight can create opportunities. Therefore, learning should become the blood of the company. The company created an open environment for employees to share information. From management level to employees, innovation learning should be regarded as a kind of work and lifestyle as a happy learning process. At the same time, it is necessary for employees to find their place in the enterprise, to develop their talents, and to grow. The employee’s career is unsuccessful, and the entire company has no vitality. The company not only trains the business skills and professional skills of various functional departments, but also trains corporate culture, cultural integration and advanced management concepts. Through continuous education and various forms of training, it enhances employees' literacy and builds employees' dedication and professionalism. . NSK not only pays attention to the job skills training of employees, but also pays attention to spreading advanced concepts and knowledge, and fosters the team spirit and responsibility of employees.

Mutual confirmation, self-report

NSK also advocates "mutual recognition" and "self-declaration" systems. The mutual recognition system is a mechanism that combines the goals of the company and individuals. The system includes the initial business goal setting, mid-term confirmation, and the end-of-term results confirmation. It regularly meets with the superiors and issues feedback questionnaires to the evaluators. Two-way communication. The system positions talent training as a key point and is fully implemented on a global scale. The self-declaration system allows NSK Group to submit employees to the Ministry of Personnel directly for “self-report” once a year, providing a company with a view of the current working environment and the future The business’s opportunity to report personal circumstances can also be based on personal wishes to conduct interviews in an effort to maximize personal potential.

NSK management stands on the strategic perspective of talent issues, and nurtures talent strategies with healthy leadership concepts and sound mechanisms. This is an important reason for NSK's success today.

Practice advanced environmental protection concepts

As the saying goes, only masters will be able to make perfect, fully control their own weapons. There is no doubt that NSK is a "master" in the bearing industry. They believe that a company can succeed because they can constantly transform its core competitiveness into a real market share, but a company pays more attention to environmental protection and technology will The more advanced and advanced technology will in turn promote environmental protection, and the market share will also expand, thus forming a virtuous cycle in which mutual promotion of environmental protection and enterprise development is promoted.

The change of the NSK concept has come not only from the rise of the green market but also from its own corporate philosophy.

In the concept of "operation and control" put forward in the 1980s, NSK thought ahead of the topic of environmental protection. Because the movement produces friction, if you reduce friction, you can promote movement and you can move objects with less energy. Through the use of bearings or some automotive products that use bearing technology, Seiki products, etc., it is possible to demonstrate the nature of the work of "pursuing energy loss infinitely close to zero." NSK examines the “operation and control” technology, checks at all levels such as R&D, design, procurement, manufacturing, emissions, sales, logistics, and employee education, and pursues “low-energy and zero-pollution” as a harmonious and happy earth. Society contributes.

NSK's environmental protection concepts and practices have entrenched the company's development strategy, and the company has embarked on a virtuous cycle of development, and has also been widely respected by Chinese users. Today, NSK is widely used in China's steel, machine tools, wind power, high-speed rail and other fields. It is an efficient, environmentally friendly, low-noise bearing product. NSK hopes to develop with China in the future and make its own contribution to China's manufacturing and environmental protection.

At present, a more advanced form of environmental management, the environmental protection efficiency index, has also been put into practice in theory by NSK Corporation and has formed a complete management system. In recent years, with the growing awareness of environmental protection in the entire society, product manufacturing must be more environmentally friendly. In 2008, NSK Group independently developed the “NSK Environmental Efficiency Index” (Neco), which is a benchmark for quantitatively evaluating the environmental protection of new products. Neco is the value obtained by dividing the "product value" by the "environmental load." The product value V is composed of performance items such as increasing the service life of the product and limiting the rotational speed; the environmental load E is composed of items such as reducing the product weight and reducing energy consumption. Reducing the resources used in product manufacturing, while reducing the energy consumption of the product, the better the performance of the product such as the service life, the greater the value of Neco, and it can be considered that the product is more environmentally friendly. NSK also compiled computer software. Any technician can calculate the value of Neco by simply using the V and E values ​​of the new product. This will allow quantitative assessment of the degree of friendliness of the products to be developed and promote the development of environmentally friendly products. .