Japan's Yamada Denki promoted shop strategy by investors

According to Japanese media reports, Yamada Denki, the world’s second-largest home appliance chain giant in Japan, announced its first small-scale store on September 1 after it opened on the 2nd. The company’s share price has dropped sharply, setting a record of the biggest drop in recent days.

The report said that after the opening bell, the company's share price has risen briefly, rising by 50 yen, touching a high of 5,370 yen per share; however, after the announcement, the company's stock price will fall as a waterfall, with the largest drop of the day. 210 yen, closing at 5110 yen.

According to the report, the report that triggered Yamada Denki's stock price to enter the “big day” was a message from the Japanese Economic News on the morning of the 1st. According to sources, Yamada Denki will open a new small store that is approximately half of the standard of existing stores on the 2nd, and plans to open about 10 stores of the same type before the spring of next year. The news quoted a high-level person from Yamada Motor as saying: “The large-scale opening of large stores has contributed a lot to the growth of the company’s performance. However, next, we will focus on the sparsely populated areas and will follow the number of around 50 every year. The pace of implementation of the shop Raiders."

According to the report, investors' concerns are directly reflected in the performance of the stock price. “The home appliance chain boss who has been pursuing the benefits of scale has suddenly “revolt” to launch a small-store offensive. Can't but let people worry that the company is really confident that it will continue to maintain its growth momentum?” said an industry source.

Yamada Denki has become the first home appliance giant to enter the Okinawa market in the Okinawa area of ​​the “Home Appliance Store Blank,” and the local postal system has launched a sales catalog for digital TVs and home appliances. Yamada Denki became the first announcement. The company has entered the mainland China market at the end of this year and is the first to open a Chinese-language online shopping site. The first one is to try a 1500-4000 square meter TECLAND standard store and a 10,000-square-meter or larger urban station front store (LABI). The model shop strategy, the first Japanese household appliance chain giant that donated money to Wenchuan and Yushu earthquake disasters, and the relevant person in charge of the National E-Commerce Association, praised and praised Yamada Denki's “Dare to be the world first” industry leader.

"Investors in the capital market are mostly eager for quick profits and are eager to pursue growth. Consumers in the terminal market want companies to live a normal life as ordinary people, not to pursue growth but to value first. In the following, the pursuit of a modest scale, a modest growth rate, and the selection of appropriate development strategies, therefore, the investor’s vote against the Yamada Denki store strategy is merely an impetuous manifestation of the capital market and does not reveal any problems. For enterprises, they should avoid the intervention of investors who do not understand business, do not understand the market, and do not understand consumers, and establish appropriate preventive mechanisms to avoid the negative impact of the capital market on the terminal market." Indicated. "Of course, non-listed companies do not have similar problems," he said.