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Commercial vehicles have always been the starting point and core business of Jianghuai Automobile . Currently, it is expanding on the existing basis.
The JAC commercial vehicle , which has always been low-key, was once again pushed to the stage by the media due to its good performance.
In the relatively modest year of 2009 (12% increase compared to last year), the sales volume of JAC commercial vehicles (light trucks, Gehlfa heavy trucks, and chassis) increased by 40% year-on-year, breaking through 180,000 vehicles and achieving a historic leap. Jianghuai Automobile has thus become China's second-largest commercial vehicle company after Futian, Dongfeng and FAW.
This achievement has benefited from a series of strategic adjustments made by JAC Commercial Vehicles beginning in early 2009 in response to new market conditions and market opportunities, including changes in the organization system, product structure, network layout, and marketing ideas. It can be said that the growth of the JAC commercial vehicle business is precisely the combined benefits of these adjustment strategies.
In the following 2010, Jianghuai Commercial Vehicles will further deepen the above-mentioned reform measures to accelerate the realization of Jianghuai Automobile's “Eleventh Five-Year†target. It should be noted that commercial vehicles have always been the starting point and core business of JAC.
Zhao Houzhu, deputy general manager of Jianghuai Automobile and general manager of commercial vehicle company, made it clear that in 2010, the company plans to increase production and sales volume to 206,000 units, and strives to achieve production and sales of 240,000 vehicles, including 180,000 JAC light truck plans, and strive to achieve 200,000 vehicles. JAC heavy trucks and chassis were planned to complete 18,000 vehicles, respectively, and strive to reach 20,000 vehicles.
Light truck comprehensive attack
It can be seen that in the production and marketing plan in 2010, the JAC light trucks bear the largest amount of tasks.
"In 2010, the number of light trucks will increase from the original 100,000 units to 200,000 units. The target of 200,000 vehicles this year is, I think, very confidently completed," said Zhao Houzhu.
All along, the industry has a very clear picture of China's light truck market, namely low-end light trucks represented by Futian, mid-end light trucks represented by Jianghuai, and high-end light trucks represented by Jiangling/Qingling. It seems that each represents a company. All do not interfere with each other in their respective "territories."
As a matter of fact, JAC commercial vehicles did not stick to their midfield advantages. In 2009, they constantly adjusted their product mix, and the product chain continued to grow. In the process of interviewing Jianghuai light truck sales personnel, the reporter heard the most common sentence among them: “Become one to one, JAC is really inexpensive; with one use, Jianghuai Automobile truly benefits.†Specifically, the JAC commercial vehicle The handsome bell high-end light truck, compared with similar Jiangling, Qingling, is "performance is similar, but the price is a lot cheaper." For Jianghuai's economical light trucks, the performance is much better than the Futian and Kama equivalents, but the prices are basically the same.
In 2010, the product structure adjustment of Jianghuai Commercial Vehicles will continue to deepen. Jianghuai Light Trucks will form three series of products: “Jiahuai Bellâ€, “Jianghuai Luckâ€, and “High-end Light Trucksâ€. Now the optimization of products and networks has started. Work related to refactoring.
The reporter was also informed that the investment of nearly 400 million yuan has been built in the past 3 years. The high-end light truck with the internal code of N721 is also expected to be introduced to the market in the third quarter of this year. This is a product that is even more sophisticated than Shuai Ling. It will become the top-end product in the JAC light truck camp. The N721 will carry the 4DA1 III and IV series engines and SPRINT 3.0L and ACTEON 4.8L engines independently developed by JAC.
In addition, because the original Weiwei micro-card has been integrated under the brand name “Jianghuai Luckyâ€, JAC is planning a new minivan. According to Cui Yizhang, head of the Jianghuai Automobile Marketing Department, the model will be put on the market after the Spring Festival and will be produced at the Yangzhou, Jiangsu base. This year it plans to achieve sales of 5,000 vehicles.
North breakout
According to the pattern of the past, the traditional advantage market of JAC commercial vehicles was in the south. Analysts once predicted that due to the existence of competitors including Futian, it is difficult for Jianghuai commercial vehicles to go northward.
As the country's policy of stimulating auto consumption will continue in 2010, coupled with the new rural construction and the release of rural consumption potential, China's light truck market has great room for development. Since there are visible expectations, it is reasonable to deploy in advance. According to Gu Dehua, an JAC light truck marketing company, “The production capacity must first be sold.â€
This time, Jianghuai Commercial Vehicles has focused its attention on the relatively weak northern market. According to Cui Yizhang, JAC Commercial Vehicle has started construction of its 100,000 light truck new base in Qingzhou, Shandong Province. In December last year, Anjin, the general manager of Anhui Jianghuai Automobile Group Corporation, signed an agreement on behalf of Jianghuai Automobile and Shandong Qingzhou. The Jianghuai light truck project officially settled in Qingzhou, Jianghuai and related parties jointly invested 1 billion yuan, and built a production capacity of 100,000 vehicles in Qingzhou. Light truck factory.
Qingzhou is a hot-spot city that has attracted much attention from the industry. Not only include domestic and foreign well-known large enterprises such as PetroChina, Haihua Group, Shanxi Junwei Group, and Qingzhou, Qingzhou, but also Caterpillar, the world's largest construction machinery manufacturer and joint venture partner of JAC Heavy Trucks, is the first company to enter Qingzhou. One of the strongest companies. There is no doubt that choosing the new light truck base here, the JAC Commercial Vehicle can have a very good investment environment and industrial base, and the Qingzhou City Government has made it clear that it must give the city its strength and support the JAC light truck project.
However, there are also stakeholders concerned about the prospects of the project. As an important production base for domestic light trucks, there are seven light truck manufacturing companies in Shandong, including Futian, Kama, Tang Jun, European Bell, Dongan Panthers, etc. Only the light truck sales of these four companies accounted for nearly 40% of domestic light trucks production. . Choosing the northbound breakout point in the "heavy town" where the "Shandong Army" got together, the pressure on the JAC commercial vehicle is not without it.
But on the other hand, stress has always been a good soil for rookies. Cui Yizhang told reporters that the reason why Shandong was chosen was that in addition to Shandong's light truck market and low operating costs, it was more important for Futian and Kama, which have already settled in Shandong, because of their existence, supporting various parts and components in Shandong. It is quite perfect. This is undoubtedly the advantage platform that Jianghuai Light Truck can borrow on the north.
Challenge high-end light passengers
Despite the historic breakthrough in 2009, the existing product line does not represent the ultimate ultimate pursuit of the JAC commercial vehicle. At present, the chassis and light trucks have become an important support for enterprises, and the heavy truck business is still in the development period. At the same time of consolidation and development, the JAC commercial vehicles are even more subtle but have a huge space and profit market.
Zhao Houzhu said that the company is currently planning to build a multi-functional business unit for commercial vehicles and will launch new products. The establishment of this department is to enter the high-end light passenger market.
As we all know, in this market segment, especially the high-end competitors are relatively few, basically monopolized by Ford Transit and Nanjing Iveco. Although both companies have the technology and product support of large foreign companies, they have the advantage that JAC can not compete with them in terms of technology reserves, product research and development, even in the international market, but JAC also has its own unique strength.
As the earliest R&D and manufacture of medium- and light-duty passenger vehicles were carried out, the research of sub-industries such as light trucks, Ruifeng commercial vehicles and automobile transmissions was successively carried out. The accumulation of technology enabled Jianghuai to have sufficient procurement protection in this area, almost It is possible to achieve new internal procurement and adopt a chassis that it has developed, which will be far superior to Ford Transit and Nanjing Iveco in terms of cost.
Relevant analysts pointed out that once the mid- to high-end light passengers of JAC commercial vehicles are put into production, it will be very likely to set a new price benchmark in this market segment. What is more noteworthy is that in the mid- to high-end light passenger markets where European and Japanese styles prevail, JAC will bring fresh elements of independent innovation.
“Our goal is to become a company that covers a full range of products.†Cui Yizhang pointed out the direction of the JAC commercial vehicle. The current actions of the company have obviously made many competitive light-off companies uneasy.