Machine tool industry new marketing experience

Since 2012, the macroeconomic atmosphere in China has been suddenly tense, and vocabulary such as inflation, electricity shortages, and droughts are frequently reported. With the rise of raw materials and rising labor costs, the pressure for the development of manufacturing companies is increasing. How should small and medium-sized enterprises in the industry face the pressure of survival, overcome the difficulties of development, and turn the crisis into opportunities? Luo Baihui, secretary-general of the International Mould, Hardware and Plastics Industry Suppliers Association, believes that when dealing with the current market situation, Chinese small and medium-sized manufacturing enterprises should carefully analyze the laws of industrial operations, grasp the future development trends, adjust marketing strategies, and vigorously develop e-commerce in the industrial transformation. The period of strategic opportunities for upgrading will be a grand blueprint for bigger and stronger.

E-commerce Helps the Transformation and Upgrading of Manufacturing Industry With the rapid development of the Internet, the e-commerce industry platform model has exhibited tremendous magnetic field explosiveness. This model closely links the “producer-supplier-consumer” industrial chains, and the entire supply chain is a process from creating value to realizing value, and fully integrating producers and consumers. The International Model Association will introduce e-commerce into the relevant industrial chain of the mold machinery and hardware and plastics industries. Through the interoperability and cooperation of related companies in e-commerce organizations, the price will be more transparent, the intermediate links will be reduced to the minimum, and the transaction costs will be reduced while the enterprises will be improved. The economic benefits; At the same time, e-commerce uses the Internet to form an intangible market with wide coverage and convenient transactions, and to achieve a seamless integration of the physical market and the intangible market, so that the domestic mold machinery, hardware and plastic industry and world-wide industry technology docking, optimized configuration Mold machinery, hardware and plastic industry supply chain and value chain, help companies to complete the industry upgrade, so that it is more conducive to enterprise upgrades and transformation.

China's modern machinery and plastics hardware mold market is very active, plastic hardware products will become a new consumer hot spot and a new economic growth point. The plastics and hardware industry is a traditional industry in China. It started earlier and became more and more mature. At the same time, it also grew a group of small and medium-sized enterprises with potential. In the current international competitive environment, relying solely on its original advantages can no longer meet the compression costs in modern trading processes and the need to maximize profits. Therefore, accelerating the development of e-commerce has become an inevitable choice for the domestic plastic hardware industry to cope with the challenges of economic globalization, seize the initiative for development, and enhance international competitiveness.

Network marketing penetrates the machine tool mold industry In the era of digital network, the network has become a part of everyday life for everyone. People are accustomed to using search engines to find necessary information, obtain information, and purchase products. Internet marketing based on networks has also become the overall marketing of many enterprises. An important part of the strategy. Regardless of the size and size of the product, it has nothing to do with the use of the product. Internet marketing relying on the Internet has become a trend, and it has penetrated into every industry, including the machine tool industry.