According to the statistics of China Association of Automobile Manufacturers, in the first half of 2012, China's truck market sold a total of 17,8721 trucks (including non-complete vehicles and semi-trailer tractors), a year-on-year decline of 11.92%. The drop in the three types of heavy-duty trucks, medium-sized trucks, and light trucks is rather dramatic. It seems to be closely related to the vehicle's load-carrying capacity. Heavy trucks fell the most, down 31.62% year-on-year, China Card declining to the middle, down 8.83% year-on-year, while the lightest decline in light trucks, down 6.53%.

Light truck sales volume in the first half of 2012 (TOP10)

In the entire truck market, the light truck market fell the least in the first half of the year. So, to the different OEMs and models, what are the rules for the light-duty market in the first half of the year? Where is the highlight of the market? Please look at the analysis report that the reporter brings.

Before and after the high and low is still the traditional pattern of light truck main melody, the top three light truck sales are still Futian, Jianghuai and Dongfeng. Among them, Dongfeng sold 99,143 light trucks in the first half of the year, and JAC sold 113,988 light trucks in the first half of the year. Fukuda was riding a storm. In the first half of the year, the sales volume of light trucks was 211,284, which accounted for 22.1% of the market share, which was equivalent to the overall market share of JAC Dongfeng. . However, the market share of the top three was slightly lower than the same period of last year, and the overall market share dropped from 44.76% in the first half to 44.40%.

Among the top ten OEMs in the sales, positive growth companies and declining companies accounted for half, Jianghuai, Great Wall, Nanjing Auto (Nanjing Iveco), Qingling and Hebei Zhongxing showed positive growth compared with the same period, of which Nanjing Auto increased 25.01 year-on-year. The growth rate of % was topped the list, and among the remaining five companies, sales of Shandong Kaima fell the most, falling 21.26% year-on-year.

On June 14th, the Ministry of Commerce issued an announcement clarifying the range of vehicle subsidy and subsidy standards for 2012 old cars that were retired and replaced, and commercial vehicles were the mainstay. Will the introduction of new commercial vehicle stimulus policies affect the young card market in the second half? According to industry sources, the market price of a second-hand light truck is often higher than the replacement price of old ones. Car owners generally do not use used cars to trade in new ones. Therefore, this stimulus policy will not affect the market of light trucks in the second half of the year. In this regard, the overall trend of the young card this year is still the same as in previous years, it is difficult to escape the "high before the low" law.

Although the overall trend of young cards of JAC may still be “high before and after low”, there are two bright spots in the light-duty truck market in the first half of the year that should not be overlooked.

One of the highlights: The rapid growth of small light trucks At the end of the first quarter, the reporter conducted a phase analysis of the light trucks. According to the data and the light truck mainframe manufacturers, the light truck market showed a decline in the economy in the first quarter. The phenomenon of higher light trucks. However, in the first half of the light-duty card market research, the reporter found that the economic growth rate of small light trucks was surprising.

According to the relevant personnel of the JAC Light Truck Marketing Department, “In the first half of the year, the sales of high-end light trucks in JAC steadily increased. Only the sales of the Shuailing series in the first half of the year have exceeded 10,000; the overall economic growth of the light truck has been stable, including The growth rate of small light trucks that are close to micro trucks is significant, and sales of similar models on JAC light trucks have increased by nearly 20 percentage points year-on-year.”

The reporter learned that it is not Jianghuai's family that it is close to the growth of truck-type small light trucks. The person in charge of the Shandong Tang Jun Ouling Information Department told the reporter, “Although the first half of the year, Tang Jun’s Eurobell dropped 3% year-on-year, but it has increased by about 15% compared to the same period in the small-sized light truck type.” In addition, the reporter learned that Yuejin, Great Wall, and Jinbei also had a growth rate of more than 10% on small light trucks.

For the substantial growth of this market segment, the staff of the JAC Light Truck Marketing Department explained: “This light truck is becoming a popular alternative to conventional agricultural vehicles and short-haul vans. Light trucks are usually diesel vehicles, which are stronger than gasoline vehicles in terms of dynamics, and they are more time-efficient than vans in transportation. Second, light trucks have a higher load capacity than vans. Car owners who are engaged in short-haul transportation tend to be more inclined to consider the same price. To choose a light truck."

Highlights of the second: Economic light trucks increase significantly inland If we say that the sales of small light trucks are a hot spot in the economic light-card market segment, the development of economic light trucks in inland regions is a highlight of the regional market.

“In the first half of the year, the company’s sales were also good. Among them, the H series models of the era sold nearly 80 units more than the first half of last year, and the K series models also increased by nearly half. It feels that this year’s economical light trucks are better sold than in previous years.” Chengdu Futian Times Light Truck 4S shop manager Wang said.

In this case, the salesman of Sichuan Xinyang Vehicle Co., Ltd. has the same view: “We are the agent of many brands of models, heavy trucks and light trucks, of which light trucks mainly represent FAW Hongta. Light truck sales price of less than 50,000 are good, The Golden Card King has always been our best-selling model, and the sales price of over 80,000 units is not very good. According to him, sales of economic light trucks in the Sichuan region have almost doubled in the first half of the year.

Not only is the economy light truck market in the Sichuan region popular, but a sales manager at Xi’an Jianghuai Light Truck 4S Store told the reporter: “The proportion of users who buy economical light trucks and mid- to high-end light trucks here is about 8:2. This year’s economical light trucks The sales volume was good. In the first half of the year, the JAC single microcar sold nearly 100 vehicles, and the double-row vehicles had more than 40 vehicles. The overall sales volume of the company was close to 150 vehicles, which was almost the sales volume for the whole year last year.”

In the first half of the year, light-duty trucks in the second- and third-tier markets performed well, especially in the inland areas of the economical light-card market, where all-brand light trucks flourished. In this regard, the personnel analysis of the JAC Light Truck Marketing Department believes that: “As the economic structure is adjusted, different infrastructure projects in inland areas are under construction and require a lot of logistics carriers. However, their transportation positioning is more biased towards raw materials or low added value. The industrial finished products, so many manufacturers of economical light truck sales in the inland areas showed a substantial increase.



Headlight Sockets

Taishan Yuanjin Auto Parts CO., LTD , https://www.tsyuanjin.com