Shandong Jianlong Special Steel Co., Ltd. , https://www.jianlongsteelpipe.com
At the end of the year and the beginning of the year, the production and sales data of major auto groups in 2009 were released. From the published data, SAIC Motors Group has won the championship with 2.72 million vehicles and a 57% year-on-year growth. Among them, commercial vehicles contributed 1.12 million units of sales, an increase of 58%.
In the 2009 business growth of SAIC Motor Corporation , there was also a contribution from Nanjing Iveco.
Nanjing Iveco, which is the two major development focus of SAIC's commercial vehicle segment with SAIC Iveco Hongyan , on December 26, 2009, the second anniversary of the signing ceremony of SAIC (SAIC, SAIC), Nanjing Iveco took 2009 growth 25 % of the transcripts and ambitious plans to go beyond, bid farewell to the restructuring period.
Zhou Liang, general manager of Nanjing Iveco, who announced that he plans to go ahead in the next few years with great vigour, said that Nanjing Iveco has already gone through a restructuring period and 2010 will be a comprehensive breakthrough. According to the plan, Nanjing Iveco's sales volume in 2010 will reach 100,000 units, and the sales volume will reach 200,000 units after 2015, and will reach 300,000 units by 2020.
2 years after reorganization
Under the impetus of the government's competent department, on December 26, 2007, SAIC Group and the Yuejin Group (commonly known as the Nanjing Automobile Group) signed a comprehensive cooperation agreement. Nanjing Iveco, as a premium asset of Nanjing Automobile Group, became part of SAIC Motor Corporation.
Since the main driving force behind the largest reorganization and merger case in the history of the Chinese automobile industry is the government, some employees of Nanqi are also quite resistant to mergers and reorganizations of such old qualifications as the old state-owned enterprises that once played an important role in the domestic automobile industry. mood. Many people in the industry are concerned about whether the two corporate cultures after the reorganization can be integrated into a quagmire of internal friction.
Two years after the reorganization, Nanjing Iveco responded to outside concerns with an increase of more than 25% in 2009 performance and ambitious plans to go beyond.
“In the first 11 months of 2009, we sold a total of 87,000 vehicles, of which Yuejin light trucks sold 62,060, a year-on-year increase of 28.5%. The Iveco brand sold a total of 25037 vehicles, an increase of 11.3% year-on-year.†At the 2010 business conference held recently, Nanjing Fu Liguo, general manager of Iveco sales company introduced.
Although sales growth of Nanjing Iveco in 2009 did not exceed the growth of the entire market, its market share has not seen any significant growth. However, sales in previous years have been reversed.
At the annual business conference, Zhou Liang disclosed a five-year development plan called Beyond the Plan. The key point is: to comprehensively improve product, marketing, supply chain and other aspects of system capabilities, Yuejin light trucks regain the top three light truck industry, Iveco light passengers are also ready to surpass the old rival Jiangling Transit, the overall sales to 300,000 vehicles.
Complete breakthrough in 2010
“ Nanjing Iveco has already spent the reorganization and run-in period, and 2010 will be a crucial year for our full-scale breakthrough.†Zhou Liang said.
The core of comprehensive breakthrough in 2010 is the promotion of marketing system and supply chain system.
Fu Liguo introduced that in 2010, the marketing system should expand network coverage, promote network sinking, start from the top 100 counties and cities across the country, focus on leapfrog brands, supplement the Iveco brand, and build dual-brand 4S stores in the top 100 counties nationwide; On the one hand, it enhances the competitiveness of marketing networks, strengthens market support and business training for dealers, and strengthens day-to-day management of dealers, standardizes business processes, and provides more support for dealers in financing, helping them to expand their financing channels.
The next step in the improvement of supply chain management is to increase efficiency. Each node of the supply chain system must set specific efficiency improvement goals. At the same time, the scope of promotion has been further expanded. It has been extended from the supplier to the upstream company of the supplier, and has been extended from the procurement stage to the after-sales service fitting system.
In the process of promotion, Nanjing Iveco is also preparing to optimize the supplier team. "In 2011, Nanjing Iveco 's suppliers will be consolidated from the current 609 to 407, the integration ratio of 33.17%." Zhou Liang calm tone can not hide Nanjing Iveco bold determination to integrate breakthroughs.