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Introduction: In 2012, the heavy-duty truck market was affected by the environment of the heavy-duty truck market. Heavy-duty truck sales in various regions generally fell. However, Shaanxi Automobile Heavy Truck Shijiazhuang Office has all local salesmen based on local...
Although the heavy-duty truck market in 2012 was affected by the heavy vehicle market environment, the sales of heavy-duty trucks around the country generally fell. However, all marketing officers of Shaanxi Auto Heavy Truck Shijiazhuang Office were based in the local market. They passionately explored the market and promoted sales with practical efforts. As a result, the sales of natural gas products in the seven regions under the jurisdiction of the Shijiazhuang Office far exceeded the sales of natural gas products in the first half of last year. Proud record.
At the beginning of the year, closely following the guidelines of “Innovation, Challenge, Goal Orientation, and Strengthening Support†proposed by the sales company, the Shijiazhuang Office put forward its knowledge of product knowledge and strengthened communication with various offices and headquarters, as well as joint distributors. Intensify marketing efforts, tell Shaanxi Automobile's dealers, our customers, and realize the advantages of high quality products, strong market competitiveness, and the driving force for the overall development of the industry. Win-win situation.
In view of the ever-increasing operating costs this year, the hot-selling opportunities for natural gas heavy trucks have matured. Shijiazhuang’s office has reviewed the situation, and with the help of headquarters’ departments, it has planned various preparations in advance.
As of June 18, the Shijiazhuang office held more than 40 product promotion conferences, and 100-200 users participated in each promotion meeting. This spreads the knowledge of natural gas products to users and enhances the image of Shaanxi Automobile brand in the users' hearts. Effectively promoted the sale of heavy trucks in Shaanxi Auto.
From April to May of this year, the Shijiazhuang Office organized seven rounds of district-by-region rotation training for distributors’ elites, and the number of participants has reached more than 280. The training covers Shaanxi Automobile's advantages, business processes, resource management, market discipline, knowledge of natural gas products, service advantages, etc. Through training, it not only improves the actual combat capabilities of all sales teams in the region, but also enhances everyone's marketing enthusiasm; The service station organized more than 10 training sessions. The training content covered the theory of natural gas products, practical operation knowledge, and the promotion of new service regulations. All 55 service stations had the ability to repair natural gas products, which played a role in sales of natural gas products. Very good protection.
With the implementation of various measures, Shaanxi Automobile Delong LNG heavy truck successfully entered the Hebei market with its unique advantages. On May 18, the office organized a natural gas product with the sales company. During the event, more than 400 representatives of dealers, service stations, and major customers were invited to participate in the event. This activity has greatly promoted the sales of natural gas vehicles in the region. As of May 18, Shaanxi Automobile LNG had 205 heavy truck orders, and by June 18, the number of orders for natural gas products had exceeded 400. After the handover ceremony, more than 200 orders were placed in one month, far beyond 2011. Annual sales of 37 vehicles throughout the year. Shaanxi Auto's natural gas series products are far ahead of all competitors in sales and orders within its jurisdiction, and its natural gas market share is close to 80%.
With the delivery of new Shaanxi natural gas products in various regions, natural gas products have created a sales frenzy in Yanzhao. All members of the Shijiazhuang office will work with enthusiasm and in an increasingly fierce market competition environment, redouble their efforts and strive to achieve even more gratifying results.
