On June 11, it was reported that Shanghai GM will be renamed SAIC-GM on July 1, but the news has not received the official response from Shanghai General. We learned from Shanghai GM related insiders that the name change has been basically confirmed, but the name change time is still open to question.
Although the change after the name change is only reflected in the "Shanghai" and "SAIC", but the significance can not be underestimated. Industry experts said that the reason for the change of the name of the joint venture company of SAIC Group is based on improving the brand competitiveness of SAIC Group and increasing brand awareness. The performance of Shanghai Volkswagen and Shanghai GM's two joint ventures has been among the best in China's passenger car market, but as the company develops better and better, SAIC's brand strength has increased. The word "Shanghai" is more like a regional symbol than a representative of SAIC.
It is understood that the change of name may involve multiple interests, and even affect the contract modification, so the change is quite cumbersome. However, I understand that the current change of the name of Shanghai General has been basically determined, how the follow-up events will develop, and will follow up the report.
Editor's comment: The name change of the joint venture company of SAIC Group has been in existence for a long time. Previously, many sources broke the news. Some SAIC joint ventures, which started with the word "Shanghai", will be renamed with the word "SAIC". Shanghai Volkswagen was renamed as SAIC GM. However, the change of name was denied by the official SAIC Group.

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