Shanghai Hao Ying: China's instrument industry leader

Reporter: Vice President Huang thank you very much for your interview. Since its establishment in 2006, the growth and development of the Eagle has been obvious to all. Please tell us briefly about your company's current market and business development.

A: At present, the overall business volume of Weiying Company has grown rapidly. The influence of Haoying Brand in various related industries has been continuously improved. Since the establishment of the company, it has always put research and development of new technologies and products at the top of the list. Continuous innovation is a research and development team of Haoying Technology. The core of the work, a short period of four years, has obtained 12 national patents, of which the melt pressure sensor was rated by the Shanghai Science and Technology Commission as a high-tech achievement transformation A-level conversion; the company has passed the ISO9001:2008 management system certification, CMC certification, Ex explosion-proof certification, CMA certification and EU CE certification. In the past more than a year, we have introduced a number of new products as well as sensors for extrusion machinery and high temperature pressure measurement. In the global market, melt pressure sensors adapted to plastics and chemical fiber extrusion equipment have always lacked brand products made in China. The Eagle has always been based on creating a globally competitive Chinese brand; we have optimized technology through technological upgrading, As well as assembly line production, PTV series melt pressure sensors adapted to the global market have been introduced. This series includes 3.33mV/V, 4-20mA, 0-5V, 0-10V output series. The PTV series includes various common pressure ranges. Process connection, etc.; this series of products uses a number of patented technology of Eagle Eagle.

Reporter: As a senior management of a company, what qualities do you think leaders should have?

A: First of all, we dare to take responsibility. At a crucial moment, it is the role of managers in management. Second, we must learn to motivate employees and be good at mobilizing people's enthusiasm. Management by regulations is a simple management, but it is not easy for managers to be convinced. This requires managers to master the skills and methods of management in addition to their own qualities and professional qualities. They must use different leadership methods to handle things and manage people; they should be good at communication and master the art of interpersonal communication.

Reporter: As a professional supplier of measurement and control technology equipment, what is your company's technological advantage in this field? What areas are your company's products focused on? How are their technical properties and characteristics?

A: The company's products are mainly used in the plastic machinery, chemical fiber machinery, gas hydraulic machinery and other fields, product technical performance indicators can completely replace imported similar brand products, and have better stability. In the production lines of extrusion and compounding suppliers, only a few currently have fieldbus systems installed. The basic fieldbus protocol is used in the production line of the extruder equipment. These processors have installed temperature sensors via the DeviceNet protocol, and are also seeking for the application of networked pressure sensors to reduce cables, improve accuracy and diagnostic capabilities. The advantage of using the basic fieldbus protocol is that even if the central PC fails, the network control loop can still keep the extruder running independently. With the high-precision control system control, the advantage is that the pressure data can be quickly obtained from the extremely complex feedback, so as to better control the product quality.

Reporter: The development of production technology puts forward higher requirements for the application of measurement and control technologies and equipment. How to achieve accurate measurement and control, what measures has your company adopted in the research and development of new products?

A: Since the Eagle Eagle Company established the R&D Department in 2009, it has focused on technological advancement of the company's products and research and development of functional products. It has also strengthened cooperation with domestic enterprises, cooperation of major universities, and cooperation of research institutes. Through the specific requirements of the industry's customer applications, we have innovated from the raw materials, processes, and production equipment of the products, shut off the purchase channels for good raw materials and components, and improve the inspection of product processes to improve product standards.

Reporter: How to provide customers with better products and services. What strategic plans does your company have?

A: Based on ISO:2008, Eagle has established and gradually perfected a set of strict, scientific, and reasonable quality management systems. Through continuous introspection and summary, it continuously improves its production technology and management system and strictly controls every production process. In order to continuously improve the quality of our products, we are committed to the globalization of our products' environmental protection and quality standards and strive to present the most perfect products and services to our customers.

In terms of products, the company constantly improves the standards of its products and adheres to the goal of catching up with international products in the same industry.

Services: Improve service standards, improve the technical level of service team members, strengthen the establishment of agents or offices in remote areas, and better serve customer terminals.

Reporter: In the face of the huge potential of the Chinese market and the fierce competition in the industry, how will your company actively respond? Please talk about your company's market development strategy.

A: First, strengthen terminal promotion: Do a good job of product promotion to customers. Continue to strengthen the power system technology interface work, participate in industry exhibitions and participate in the field of technical exchange conferences and other forms; strengthen brand promotion, actively participate in association meetings, access to market information. Raise the reputation and reputation of the Eagle in the instrument industry and customers.

The second is to improve service quality: plan to launch industry customers return visit month activities, understand customer complaints and needs; strengthen information construction, establish special business technical files, order accuracy rate reached 99%; strengthen inventory logistics management, through personalized production, pay The timely rate of goods reached 90%, gradually reducing the inventory turnover days; the customer closed loop rate reached 100%. Strengthen the construction of channel networks, requiring overseas representatives to visit sales companies every month to help analyze problems and train clerk, optimize the inventory structure, focus on sales performance, and strengthen customer relations; strengthen market analysis and research and establish preliminary corporate competitive intelligence System, collect and analyze industry and competitor products, bidding price and sales policy; do a good job of market research; strictly implement the bidding and bidding analysis system, analyze key services for large projects, pre-tender analysis, public relations, and on-site service in bidding; pay attention to analysis of bidding contract . The company held regular production and sales communication meetings to analyze market trends and improve the customer complaints system. The recovery rate of after-sales service record cards reached 96%, and the problems reflected in the market were solved in a timely manner.

Third, to strengthen technical marketing: With "pre-sales technical services as a stepping stone, sales of technical services are customer protection, and after-sales technical service is to consolidate the customer's long-term plan" as a requirement, do a good job pre-sales, sales, after-sales three processes Technical Services,

Reporter: The company has a profound cultural heritage, a high status in the industry, talk about your development prospects for the Shanghai Eagle.

A: The Eagle has been expanding its production scale, improving its process technology, preparing for orders that may come from international customers, and also preparing for the needs of different users in the international market. This is an important process in the development of the company. 2010 was a year in which Yingying had a thriving development. Its sales performance had doubled compared to 2009, and the market sales momentum was very good. The company will make reasonable adjustments according to changes in market share and demand, and always put the interests of its clients first. From next year, the company will mainly increase its export efforts. The current and future development of Haoying is to build an internationally renowned brand.

Reporter: This time, through the introduction of Vice President Huang and Huang, we have a better understanding of Shanghai Haoying Measurement and Control Technology Co., Ltd. We sincerely wish Wuying Eagle will continue to innovate in its own temperature and pressure sensor industry and make bold breakthroughs to promote temperature in China. The development of pressure sensors has made its due contribution.