After the “market-for-technology” argument was gradually lost, foreign investment remained paranoid under the cover of a “joint-venture independent brand” that was outside of the show. Compared to the Chinese car-outsourcing design and development model, foreign-owned auto giants still seem to be obsessed with technology transfer to joint ventures.

This newspaper interviewed Nissan Motor’s Chief Technology Officer Okubo Sec.

Economic Observer: Chery and GM's IPR lawsuit was settled. Earlier, Toyota indicted Geely to lose the lawsuit. Foreign companies seem to have started to worry again. Does the Chinese government "reverse" its intellectual property protection? What do you think?

Okubo Seofu: I think that after the Chinese government entered the WTO, the work on intellectual property protection is very complete; but although there is a sound legal foundation, we see that in the implementation of the implementation of the local implementation process, there is insufficient implementation and not Thorough situation.

Nissan also encountered similar problems in many of its homes at the beginning, but it was resolved later and it is believed that it can be solved in China in the future. Not only does the legal system need to be perfected, but it must be strengthened in the specific implementation areas. After the true protection of intellectual property rights, China can achieve technological progress faster.

Economic Observer: Multinational companies are saying that technology has been transferred to China. However, from the current point of view, there is still no Chinese car that is fully developed and designed in China. What do you think is the problem?

Okubo Seofu: Our home country is in Japan, and it takes a lot of time to develop new models outside Japan. For example, we spent 15 years in the United States; Dongfeng Motor also proposed that they want to introduce localized models more quickly, but actually What needs to be faced is that Dongfeng technicians really understand and understand what degree and what kind of time is directly related.

From the joint venture to the present, Dongfeng people have a strong speed of learning and comprehension. I believe that in the future, but for a specific number of years, I cannot speak. We can develop fully domestically developed passenger vehicles in China.

Economic Observer: Has Dongfeng's R&D team been integrated into Nissan's global development team?

Yukio Okubo: At present, all responsibility for the development of new cars in China is the responsibility of Nissan Co., Ltd., but in the future we hope that the responsibility for development will be transferred to China and will be done by Dongfeng; so far, Dongfeng has not done a passenger car alone. Development is still done by Nissan, but in the future we hope to get China through the form of technology transfer.

Economic Observer: How does Nissan charge its technology transfer fees to joint ventures? What is the standard? What percentage of vehicle development costs is probably accounted for?

Okubo Seofu: According to different models to determine, but the more specific ratio, belongs to the commercial secrets of us and business partners, we can not tell, but we are based on the entire international technology transfer market to collect.

Economic Observer: This fee is charged once, or is there any new improvement to the model?

Okubo Seofu: The first time the introduction is to be charged, and the improvement is also charged.

Economic Observer: Samsung has changed the low-cost image in the IT industry. How does the automotive industry view design? How do you distribute your global design center? What about competitors?

Okubo Seofu: There are 8 Nissan design centers in the world, and competitors Toyota and Honda may not be much different.

Economic Observer: Under the trend of homogenization of automotive products, will the design be the core competitiveness of the global automotive industry in the future?

Okubo Seofu: I agree with your point of view. Design can change the future. It is an opportunity for everyone.



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