The crane industry is gradually entering the high-end model, and refinement will become a key

In the list of the world's top ten companies recently selected by the sub-industry crane industry in the construction machinery industry, China has occupied four seats, among which Xugong Group, the country’s largest construction machinery company, ranked third, Zoomlion and Sanyi Group. The fifth, seventh and tenth places were classified as heavy workforce. Such achievements can not help but make people's eyes shine. China's crane industry will play an increasingly important role in the world stage.

He Zaihua, senior researcher of China Investment Consulting, pointed out that although China has now become the world's largest crane market and the largest exporter of small-tonnage crane products, the competitiveness of oversized tonnage is still insufficient, and engines, hydraulic components, and electronic control systems are still obstacles to development. The technological breakthroughs concerning the oversize tonnage are more expected in large-scale domestic enterprises with strong technical strength, because large-tonnage products are technologically oriented, and SMEs are likely to lack technology and financial support.

Observing from the Shanghai BMW exhibition that has just ended, the products of XCMG, Zoomlion, Sanyi and Fusong have all exceeded the one-kiloton level. In other words, the four companies in the first phalanx of crawler crane production companies have already achieved a technological breakthrough. Judging from the scale alone, truck cranes account for a larger market share. Therefore, for the four companies in the first echelon, internal and external repairs are even more important, not only to face fierce competition from the scale of the domestic market, but also To face the technical competition of international companies, to a certain extent, the share of overseas markets is a decisive factor for the future development of construction machinery companies.

According to the “2010-2015 China Machinery Industry Investment Analysis and Prospect Forecast Report” released by the China Investment Advisor, it shows that with the construction of national infrastructure such as electricity, petrochemicals, steel and transportation, the domestic crawler crane market has expanded rapidly. The trend of large-scale cranes has become an irreversible fact. In addition, we can coordinate production and sales, ensure the performance of the contract, realize the scheduled delivery of products, establish maintenance outlets overseas, increase the after-sales service for the exported products, increase the recognition of overseas customers, and constantly improve the after-sales process. Services directly boosted market share.

Zhang Yanlin, research director of China Investment Consulting Co., Ltd. pointed out that the current market segment is beginning to emerge, and refinement is the key direction for the company's future development. Therefore, providing specialized products for customers in different fields according to customer needs, and satisfying their special needs to the greatest degree has become a key content for the development of most brand enterprises. Not only is the lifting industry moving towards a customer-centric marketing concept, the entire construction machinery industry is constantly improving sales concepts and transforming the development model.