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Interactive Projection Technology: Realizing Virtual Digital Signage
Innovation Index: ★★★★ 
The interactive projection system can provide a variety of information including a variety of images and patterns that people want or need, and express their new forms of advertising in their unique ways. It also breaks the tradition that traditional static and film and television advertisements have no entertainment. style. If you are on a busy urban street, if you see a virtual portrait in a conversation with you, do not be surprised, because this may be Casio's latest virtual digital signage, and the application of the latest interactive projection technology. This digital signage developed by Casio uses a projector to project an adult- or animal-shaped screen from the back, with a footprint of 46x54 cm. The avatar will read the introduction of goods and activities. At this stage, this product supports Japanese, English, Chinese, Korean, and Spanish.
Facial recognition technology: traditional billboards overturn the old image
Innovation Index: ★★★★ 
Compared with traditional display advertising, the advantages of Internet advertising are self-evident - not only that mature advertising positioning technology accurately locates the customer base, advertisers can also track the data to grasp the effectiveness of advertising. With the help of facial recognition technology, traditional display advertising is expected to subvert the old image of its backwardness and to align with advanced Internet advertising. Outdoor advertising giant Amscreen merged facial recognition technology with traditional advertising boards. The facial recognition technology applied by Amscreen should be accurately referred to as face detection technology. The advertisement viewer data collected by the camera on the billboard includes the number of the audience, the gender, the age, and the like of the advertisement audience on different days and in different time periods. With these data, traditional advertising can open the era of intelligence.
Virtual Navigation Interactive Technology: Outdoor Advertising "Solid Manipulation"
Innovation Index: ★★★★★ 
The interaction of outdoor advertising may have been relatively small, and many outdoor interactive advertisements require the use of smart phones or tablet computers that have not yet been guaranteed penetration. Natural participation cannot be guaranteed. With virtual navigation technology, you can completely break away from the obstacles of the equipment and create interactive experiences with simple items and even out of thin air. Dare to say that the navigation bar will die, but the future of the navigation bar is bound to be displayed in a way that allows it to return to the original and natural experience. For example, JUK has a regular version of the 3D interactive experience on its website. Consumers can observe the shape of the car in all directions, change the paint color of the car, change tires, and even open the door to sit in a different location to watch the car. Decoration. But these are not enough! They recruited another interactive media technology company named Ayotle and jointly developed this virtual navigation device. After entering the driving mode, as long as you control a lid, the car will follow you freely.
Intelligent Lighting Technology: Enhancing Outdoor Advertising Lighting Functions
Innovation Index: ★★★ 
Intelligent lighting technology can create a dynamic and adaptable lighting rendering effect for advertisers. A marine outdoor company adopted this new technology, restarted their EasternMotion site, and introduced new technologies to enhance advertising effectiveness. The advertising tower uses the intelligent lighting technology developed by AmBX in the United Kingdom. It has an interactive application to analyze the ideas that have been demonstrated, and then reinforces the most dominant colors in the related colors of the ad lighting LED lighting system around the structure.
Today's outdoor advertising development has to say that it is a creative war. How to convey the appeals of advertisers more subtly and interestingly to the audience, and novelty has become the key to victory. With the continuous development of science and technology, more and more new technologies have been incorporated into advertising. When dreamy virtual space is projected into real outdoor advertising, everything is possible. Let’s take a look at the new outdoor advertising technology “Breaked Heavenâ€.