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The National IV era is approaching. This is a late feast for Bosch, Denso and Delphi. The Chinese Internal Combustion Engines Association, the Ministry of Environmental Protection, the Ministry of Industry and Information Technology, and the China Association of Automobile Manufacturers "Do Not Delay" will freeze the date of diesel IV emission on July 1, 2013. With the approach of the National IV era, a war for national IV cake will also be intensified. This is a frenetic feast for Bosch, Denso, Delphi and other multinational parts companies that have monopolized the country's III or IV technology. In contrast, the local parts and components companies only have a few companies such as Weifu Hi-Tech and Liaoning Xinfeng. Through joint ventures, foreign common-rail technologies are introduced, and they can barely participate in the process and the tiger mouth eats food.
In this battle of disparity in strength, among multinational corporations of equal strength, who has the most strength to grab the biggest cake? Where are the gaps in the strength of local parts and components companies compared with those of transnational leaders who have been leading the time and technology for decades? With these questions in mind, the reporter made the following investigations on the leading multinational giants and local companies that competed with strength.
Bosch: The biggest win
Bosch is one of the earliest foreign-funded parts and components companies that have been localizing diesel engines, and is the largest multinational company in China. In order to seize China's high-pressure common rail market, Bosch has not only established close cooperation with domestic companies Weifu Hi-Tech in the field of diesel fuel injection systems, but also occupies absolute initiative in products and channels. At present, Bosch has already seized domestic The common rail system has a market share of over 80%.
Bosch said that in close cooperation with Wuxi Weifu Group Co., Ltd., it will provide its customers with the leading clean diesel technology through localized production and R&D.
At present, high-pressure common-rail diesel engines only occupy 20% of the diesel engine market. Bosch related sources said that high-pressure common-rail diesel engines still have great market potential. This is their opportunity.
Currently, Bosch Diesel has developed a number of economical common rail systems for heavy-duty vehicles, light-duty vehicles and mini-vehicles, and has launched a series of products that meet the needs of the local market, including the economical common-rail system CRS1-16. The local R&D product is Denoxtronic 6.5, a commercial vehicle exhaust after-treatment system developed specifically for emerging markets.
For the overpriced hat, Chen Yudong, president of Bosch (China) Investment Co., Ltd., said in an interview with this reporter: "With the increase in the localization rate and the increase in annual sales, the price of the product will decline."
Denso: Rising up
Due to historical reasons, compared with Bosch, the market share owned by Denso's common rail system is only a small amount of data. However, in the face of Bosch as a strong competitor, Denso is quite emboldened because it believes that Bosch is comparable to R&D and production technology for common rail systems.
As a company that wishes to take root in the Chinese market for a long time, Denso has been stepping up its efforts in recent years. Electric Equipment (Changzhou) Fuel Injection System Co., Ltd. (hereinafter referred to as Changzhou) is a subsidiary of DENSO, which mainly produces diesel high pressure common rail systems in China. Mass production began in April 2009. At present, its main customers are Japanese in Shanghai. Hino, Hino, Isuzu, etc., as well as China National Heavy Duty Truck, FAW Xichai, Shanghai Diesel, etc.
Changzou inherits its policy of producing quality products with Japan, vigorously promoting localization, and establishing low-cost technologies. In the Chinese market, it will gradually increase the number of small and medium-sized common rail systems to meet the needs of customers from large to small-scale products. At the same time, efforts are also being made to develop new users. According to the company’s director and general manager, Chang Tianzhi, the new product plan for Changzhou Future Electric will include new customers for Futian Cummins, Dongfeng Cummins, Qingling and Xinchai.
According to the judgment of Nagata Kenji, the output of Changzhou Electric in 2013 will revert to 100,000 units, and it is expected to reach more than 200,000 units in 2015.
Delphi: Flexible response
Delphi has production bases in Beijing, Chengdu in Sichuan, Baicheng in Jilin and Changchun, and sets up two world-class technology research and development centers in Shanghai. In October 2012, Delphi established the first Delphi diesel engine management system production base in Yantai. At the end of 2013, the diesel system business will achieve localized production. In the early stage, it will mainly supply vehicles and parts manufacturers such as Great Wall, Jiangling, Yuchai, and China National Heavy Duty Truck.
In addition to building its own plants, Delphi has also picked a Chinese company to work together to fight the world. High-pressure common rail systems need good cooperation between hardware and software to ensure the system's good operation. Delphi’s biggest requirement in China is to use complex software to control hardware systems. Chengdu Wit was selected because of its extensive electronic control experience and understanding of its features and operations. Cooperation with Chengdu Wit will speed up Delphi’s diesel high-pressure common rail Product development and industrialization process.
Currently, Delphi China's diesel business accounted for approximately 5% of Delphi's global diesel business. Delphi’s chief executive officer and president, O'Neill, hopes Delphi’s diesel business will account for 20% of the Chinese market. The forthcoming implementation of the National IV Standard is a great development opportunity for Delphi.
Weifu Hi-Tech: Joint Venture
Weifu Hi-Tech Co., Ltd. is Bosch's important partner in the domestic automotive gasoline and diesel gas processing, and its development has received more technical support from Bosch. The company's original channel advantage will quickly open. The cooperation mode of Technology (Bosch) + Market (Weifu) will enable Weifu Hightech to take the lead in the standardization of exhaust emissions in China.
Based on Bosch's technology, we have added our own R&D distribution pumps and other products for the mid-end heavy truck market and construction machinery sector, which indicates Bosch's cooperation with Weifu Hi-Tech in the “high pressure common rail†assembly technology area is further deepened. Weifu It will become the first domestic company to own the country IV emission technology.
In the long run, Weifu Lida will commit itself to the development of diesel exhaust gas treatment business. There is already a certain allocation rate for the state III high-pressure common rail system (the equipment rate for the national III heavy-duty common rail system is about 20%, and the national IV stage is expected to reach more than 60%). With the strengthening of the enforcement of emission regulations, the tail gas business The long-term development potential is huge. Some securities companies expect Weifu Lida to have a 30%-50% market share in the diesel exhaust gas treatment market.
Chengdu Witt EFI: complementary technology
The domestic diesel engine EFI industry's own brand, Chengdu Witt EFI, found a global automotive diesel parts supplier, Delphi, as its strategic partner in the development of high-pressure common-rail diesel engines.
It is reported that the two sides take technical cooperation as a starting point to establish a comprehensive strategic partnership, including cooperation in diesel EFI product development, manufacturing, system integration, marketing and after-sales service network. Chengdu Witt EFI (Witt) will consolidate its leading position in domestic diesel EFI technology and market, and accelerate the development and industrialization of diesel high pressure common rail products.
Now, the substantial cooperation between the two sides in the high-pressure common-rail system development project has been fully carried out. On May 28, 2012, Witti successfully ignited the common-rail system on a 2.5-liter 4da1 engine installed in the Chengdu engine plant. . This product is mainly used in light trucks, pickups, SUVs and other models. According to the plan, by July 1, 2013, this high pressure common rail will be put on the market.
Compared with the high prices in the market, the price of this product is highly competitive. It is expected that the sales of common rail products will be around 20,000 units in 2013. By 2014, the product is expected to reach 100,000 units.
Liaoning Fresh Breeze: Introduce Absorption
Different from the former two, the Liaoning Xinfeng Group, formerly affiliated with the Liaoning Provincial Commission of Science, Technology and Industry for National Defense, took the lead in the introduction of re-manufacture and re-manufacturing, and was able to independently develop a common-rail system to achieve sustainable development of the common-rail industry.
In 2006, Liaoning Xinfeng Group, in order to occupy the forefront and commanding heights of the international competition in the automotive industry, introduced the diesel high pressure common rail system from the CRT common rail technology company owned by Liebherr in Germany, and introduced hundreds of advanced CNCs from developed countries in Europe and America. Processing and testing equipment, through continuous cooperation with foreign companies, gradually establish and improve the company's own R & D system and R & D platform, and on this basis to develop suitable for China's automotive diesel engine, with high-pressure common rail system with independent intellectual property rights.
At present, Liaoning Xinfeng has successfully achieved 400,000 sets of production capacity, and provided support for domestic diesel engine companies such as Chaochai, Yunnei, and Yangnei.