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In the first half of 2010, Yuchai’s semi-annual sales performance of the power coach segment was exceptionally good. In the first half of the year, the number of sales of passenger car engines increased by 45% year-on-year, and the annual overfulfillment of tasks was basically a foregone conclusion.
More than four engines
One of the highlights of Yuchai’s performance in 2010 was the market leader in engines in the country.
In the first half of the year, the Yuchai large-scale bus market was the most successful than the exclusive possession of the National IV and the National Five markets. Beijing, Hangzhou, Chengdu and Tianjin took the lead in launching high emission levels and handed their orders to Yuchai. Yuchai staged a wonderful one-man show in the four stages of the country with the highest technological content.
The independent control of core technologies has enabled Yuchai to become a thriving electric vehicle. In the era of the electronically controlled four-engine with the highest recognized technological content, Yuchai can be so thoroughly and rapidly placed.
The independent R&D team led by Dr. Li Qin, who was the earliest SCR technology in the world, led Yuchai's post-processing SCR system to start directly from the world's most advanced technology.
Li Qin is one of the earliest practitioners of the world's SCR exhaust aftertreatment system from power plant applications to engines. There is a deep understanding of the various technical routes of diesel exhaust aftertreatment and the relationship with the engine. Therefore, Yuchai did not hesitate to select SCR when he was deciding on the fourth national technology route. When his peers are still demon- strating the technical route today, Yuchai’s independently developed SCR system has matured and commercialized mass production. More than three years in the industry.
In Europe IV era, Yuchai’s leadership is more than just technology. There are also many settlement problems and experiences that have actually encountered problems. The accumulation of application technology requires opportunities and time.
Yuchai is the world leader in applying SCR exhaust after-treatment technology to buses. In order to ensure that the SCR system plays a good role in reducing NOx under conditions of low vehicle speed and low exhaust gas temperature, Yuchai solved the technical problem of cryogenic ammonia storage control. The initial operating temperature of the SCR system was reduced from 280 degrees Celsius to 200 degrees Celsius. 4000 Taiwan's four bus diesel vehicles reduced NOx emissions by more than ten tons per day than the same number of national diesel vehicles.
However, after running for a while, there has been a problem that urea crystal blocks the exhaust pipe. The peers and suppliers used at the beginning have not encountered this kind of thing. It was not until the seminars at the Automotive and Engine Technology Conference in Aachen, Germany, and German diesel engine exhaust after-treatment specialists were able to find a solution.
For Yuchai's technological advantage in emission upgrading, besides satisfying customers' usage, the development progress of Yuchai State V has become an important reference for customers to switch vehicle emission time. As a supporting enterprise, Yuchai Power has provided practical reference for the implementation of regulations for the implementation of the national environmental protection regulations for passenger cars. Such leadership is the true core advantage.
Independent electronic control calibration technology
The autonomous electronically controlled calibration capability is the core advantage Yuchai people are proud of. The company's strategy brought Yuchai's power electronic control self-calibration to the pinnacle of the industry.
Yuchai is the only engine company that has set up a special electronic control department in the era of electronic control engine R&D. The company’s strategic heights have made it possible to follow up on the tilt of independent competence development in common rail system suppliers’ business negotiations. It also achieved the status and future of Yuchai’s autonomous electronic control calibration.
After several years of hard work, Yuchai's numerous electronic control calibration divisions have been able to collaboratively complete the task of self-calibration of all products, and can adjust the application according to the needs of customers, thus ensuring that Yuchai's engines are adapted to professional users and achieved The best performance. This core advantage of Yuchai is at least two years ahead of the industry.
The SCR system is the core system of the engine of the National IV era. The autonomous electronic control calibration is a high-tech capability that runs through the entire process of engine R&D. The technical practices of the two are ahead of their competitors for two to three years, and Yuchai’s first-mover-footed market coverage has created barriers to entry for competitors, including practices, costs, brands, and technology. It can be predicted that Yuchai will continue to lead the Chinese passenger car power industry in all directions in the next five years.
Subsequent entrants will face obstacles to market entry that are extremely difficult. It can be said that today's Yuchai has occupied the commanding heights of technology and the market in the field of four engines. In the future, when Chinese buses are gradually switching the country's emissions in four batches, Yuchai once again controls the market and once again opens the perfect prelude to the success of the passenger car power market in the next five years.
Professional subdivision double sword victory
From Yuchai's bus-powered advertising, it can be clearly seen that Yuchai's 2010 passenger car segment has clear strategic thinking. The combination of market segments and product mix is ​​an important strategic guarantee for Yuchai's 2010 passenger bus breakthrough.
All along, Yuchai guided the operation with the concept of market segmentation, and doing a good job in each market segment is the secret to the success of Yuchai bus power. The combination of product mix and market segmentation is Yuchai's 2010 product planning and Breakthrough in marketing concept.
In 2010, Yuchai proposed the product marketing concept of “professional segmentation and double-sword victoryâ€. For the first time, the product portfolio was clearly applied to marketing. The market coverage formula in Yuchai’s advertising was concise and expounded on the product portfolio. The concept: YC6L + YC6M = 11 meters above passenger car power.
View related topics: Yuchai won the "China Brand Annual Award NO.1" (internal combustion engine) title in 2007