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Bessie Co., Ltd. is a German-invested company specializing in the production of automotive air conditioning and engine cooling systems. It is currently the largest professional manufacturer of automotive air-conditioning systems and automotive air-conditioning compressors in China. Recently, the largest production of automotive air-conditioning systems and Automotive air-conditioning compressors and other products of professional fixed-point enterprises. Recently, remembering the business model, product sales, etc., he had interviewed Mr. Yu Yu, the head of the business department of the Shanghai Bessie Thermal Systems Co., Ltd., a joint venture company of Germany Bellows Group and Shanghai Sandian Bellow Automotive Air Conditioning Co., Ltd.
Shanghai Bellows Thermal Systems Co., Ltd. (SBTS) is a joint venture established by the German Bellows Co., Ltd. and Shanghai Sanden Behr Automotive Air Conditioning Co., Ltd. The company is dedicated to the development and production of automotive air conditioning modules, engine cooling systems and components. In 2004, the joint venture company was formally established and moved into the new factory area in Pudong in 2005. The company has transformed from a single production radiator to the development and production of automotive thermal system products. It has successively achieved the full range of thermal systems such as air conditioning and cooling modules, condensers, evaporators, heaters and intercoolers, and has been exported overseas.
Remember: As a Tier 1 supplier, what is the current situation of the cooperation between Shanghai Beiyi Thermal System Co., Ltd. and domestic automakers?
Yan Yu: The company has been a long-term supplier of Shanghai GM, Shanghai Volkswagen, and Shanghai Automotive, and has established long-term cooperative relationships with Mercedes-Benz, BMW, Ford, Volvo and FAW.
In addition, considering the factors such as the price increase of raw materials, the company has been continuously exploring and striving to optimize the operation and management costs in order to expect further reductions in product prices and ensure the market competitiveness of products.
Remember: With the rapid development of China's auto market, the automotive aftermarket is rapidly emerging. How do you view the development status of China's auto aftermarket? As a leading domestic supplier, is there any intention to enter the aftermarket?
Yan Yu: The rapid development of the Chinese auto market means that the total vehicle inventory in the Chinese auto market is growing rapidly. Of course, the potential of the aftermarket market is also growing. For the planning of the aftermarket business, we always adhere to the goal of ensuring the after-sales service of domestic OEMs and fully meet the OEM's demand for OES after-sales products.
Remember: What do you think of the current joint venture status of Shanghai Bellow Thermal Systems Co., Ltd.?
As a joint venture company formed by Germany Bellows Co., Ltd. and Shanghai Sanke Bellow Automotive Air Conditioning Co., Ltd., how do you view the company's current joint venture status?
Yan Yu: With the help of the joint venture platform, the company is well supported both in overseas and in the domestic market. As a 100-year enterprise that produces automobile parts and accessories, Bellow Germany has brought us a lot of rich technical and managerial experience. Because it is affiliated with SAIC and Huayu Automobile, the company will also receive support from China. At the same time, we are constantly seeking innovations in product technology and continuously improving our service levels.
In the end, however, the ultimate survival of the company depends on its own technology and strength. The company is able to establish long-term cooperation relationships with many customers, and it is inseparable from our consistent product quality guarantee and brand image established through long-term efforts.
Remember: How does your company use the technical support provided by the German company and what is the company's current independent R&D team?
Yan Yu: The German side has a wealth of advanced technology, but this does not mean that their technology is fully applicable to the Chinese market. We will introduce their technology but in no way copy it. In addition, a product developed abroad through two to three years of design and development, after getting to the country often need to make adjustments within one year in accordance with the actual situation of domestic customers, which challenges are also enormous, which requires that we have a certain With technology reserves, while we are learning technology from Germany, we are also constantly strengthening our research capabilities in basic and applied technologies, and constantly improving our research and development capabilities.
In terms of research and development, our company has an excellent team of engineers with standard Bessie project operating procedures and laboratory equipment. The R&D team has 100 people. In addition, Bessie will send resident experts to the company for guidance, and we and German Bellows will also The exchange of talents and exchanges and learning are conducted on a regular basis so that the professional qualities of talents are significantly improved.