The profit of the automobile after-sales field has eroded most of the profits of the auto insurance industry. As one of the three major auto insurance companies in China, the Taibao auto insurance business first raised the loss warning. On Monday, China Pacific Insurance issued a semi-annual report. The comprehensive cost ratio of the motor vehicle insurance business in the first half of the year has climbed to 100%, which means that the insurance business of Taibao is facing loss pressure.
In the past two years, in the face of increasing maintenance costs, the profit line of automobile after-sales service is closely intertwined with the survival line of auto insurance companies. For many auto insurance companies, the sharp price cuts of anti-monopoly parts are the most desirable market for the second half of the year.
Auto insurance industry maintains auto parts maintenance The comprehensive cost rate is the core data used by property and casualty companies to calculate operating costs, including various expenses such as company operations and claims. When the comprehensive cost rate is 100%, it means that the income and expenditure are equal. If it is higher than 100%, it means that the product is losing money.
According to the Taibao Interim Report, in the first half of 2014, the business income of CPIC Motor Vehicle Insurance was 36.524 billion yuan, a year-on-year increase of 14.7%, and the comprehensive cost ratio has reached 100%. This means that the CPIC motor vehicle insurance business was not profitable in the first half of the year compared with the huge premium income.
"In recent years, CPIC has been working very hard to control costs, and the loss ratio is still rising." Pacific Insurance said that in the first half of the year, the auto insurance market competition was fierce, and the increase in the price of repair parts in 4S stores was an important factor in the increase in claims costs.
As for the Ping An and PICC, both of the auto insurance giants, the relevant people also complained. “A large number of auto insurance companies have lost money, but there are almost no loss-making auto repair companies. Why is this?” Yesterday, a car insurance industry insider said that the auto insurance industry is raising the entire auto parts and repair industry, and their days are generally better than insurance companies. .
Auto insurance companies desperately reduce costs In the face of soaring maintenance costs, auto insurance companies can only try to reduce costs in order to avoid losses. In order to reduce the amount of claims and expenses, this year, major insurance companies have resorted to extraordinary means.
At the beginning of this year, Ms. Chen plans to renew her car insurance and intends to purchase water-related insurance. As a result, the additional cost of the safe car insurance plus the water-related insurance is nearly 500 yuan, and the PICC even refuses to accept the water insurance. Only the Pacific Insurance accepts the water insurance. . Why is the attitude of a small car insurance company different in the water insurance company? "There are many rules that cannot be said, and they are also the key to cost control. Miss Chen’s car has been in the market for seven years. The engine is old. There is a moral hazard when purchasing water insurance. Whether it is high price or refusal, it is to avoid Risk," an industry source said.
In addition to rejecting some high-risk businesses, the cost from claims is also the main means of some insurance companies.
"There was a customer who had five times of insurance in the previous year. As a result, the auto insurance company refused to insure the car insurance. The insurance company that refused insurance also recommended him to buy our car insurance." Insiders of a car insurance company revealed that in the auto insurance industry. In order to reduce costs, it is a common practice to recommend high-risk customers to rivals.
Insurance companies do not dare to expand the market "There are two types of insurance companies in the market, one is to desperately reduce costs, control costs, and one is to continue to spend money to expand market share." The source said. In addition to claims, there are many ways for car sales companies to earn income from insurance companies. For example, insurance companies need to obtain customers, and car dealers require sponsorship. Some insurance companies have to sponsor car sales companies under the premise of limited commissions. Other publicity channels such as billboards are disguised as “rebate” to the car dealers in the form of publicity fees, in exchange for the latter’s key promotion of the insurance company’s auto insurance among the customers. “In the annual report, we can see that the cost has increased.” The source said that in order to reduce costs, the auto insurance company’s advertising investment in the media has decreased by several hundred million this year.
The comprehensive cost ratio of CPIC Car Insurance in the first half of the year reached 100% or related to its aggressive market strategy. However, in the second half of the year, CPIC will also adopt a conservative strategy. CPIC said that it attaches great importance to the issue of the comprehensive cost ratio of property and casualty and will adopt measures to control costs.
Zero-to-integral adjustment and reduction of auto insurance costs Several listed property and casualty insurance companies that issued earnings reports are only the epitome of the entire auto insurance industry. A data from the property and casualty industry supervision shows that the comprehensive cost ratio of auto insurance in the whole industry has reached 100.72% - which means that the entire auto insurance industry is losing money. The increase in auto insurance costs is mainly driven by external factors such as auto parts prices, maintenance costs, and personal damage compensation standards.
Recently, the anti-ridge survey for imported car dealers is considered by car insurance companies to be the hope of auto insurance profits. “The price reduction of luxury car parts and after-sales service will definitely reduce the cost of auto insurance.” People in PICC P&C said that the adjustment of the zero ratio of the auto industry will reduce the cost of auto insurance by about 5%, so the overall situation is the dilemma of the auto insurance industry. Will gradually improve.
At the same time, auto insurance companies also hope to incorporate the zero ratio factor of the car into the premium calculation framework to avoid the high cost of repairing the car.
It is understood that car insurance is divided into vehicle loss, material loss and personal injury loss in the payment, in which the vehicle loss accounts for up to 2/3, and the accessories account for 55%-60% of the car damage payment, which means that the cost of parts accounts for 30% to 40% of total compensation expenses.

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