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By 2008, only DaimlerChrysler’s auto parts purchases in China will reach US$840 million, or approximately 6.7 billion yuan, which is approximately the current annual domestic purchase amount of US$100 million by DaimlerChrysler. More than eight times.
Industry experts believe that from the recent analysis of a series of actions by DaimlerChrysler, BMW and other auto giants in China, Chinese joint venture auto companies will not embark on the “Brazilian model†approach. Under the guidance and constraints of regulations such as “Auto Parts Import and Export Management Measuresâ€, “pseudo-domesticized†vehicles will lose their living space, and a large number of global synchronous vehicles and high-end vehicles based on high-tech platforms will need to be within a short period of time. Domestically and internationally, from the inside to the outside, this provides an excellent market opportunity for the domestic auto parts industry.
In the next two years, DaimlerChrysler will purchase a large number of parts and components in China to achieve local production of the products. This is Dr. Beiting Lin, chairman and CEO of Daimler Chrysler Northeast Asia, recently in Beijing. In an interview with this reporter, said.
By then, these parts purchased in China will be used in the localization of DaimlerChrysler's joint ventures in China, including the Mercedes-Benz brand and the Chrysler brand. Dr. Beitinglin also stated that we will strictly abide by the provisions of China's "Regulations on the Administration of Imports of Auto Parts That Constitute the Characteristics of Complete Vehicles" and other aspects.
Dr. Bettinger's position shows that Daimler Chrysler's long-term commitment to China has been fulfilled, and it also signals that Beijing Benz's localization process will accelerate. At this point, the globally recognized high-end car brands are basically "founding roots" in China.
The joint venture route of Santa Clara, China's auto industry, started and gradually developed into mid- to high-end models such as Mercedes-Benz and other top global brands. The joint venture's technological level and capital scale have been continuously upgraded to a new level. The process of opening up, introducing, learning, digesting, and absorbing joint ventures between auto companies is not easy. During this period, the interests of the joint venture parties are interspersed with each other, and some Chinese companies’ “fundamentals of joint ventures†are once lost, and other foreign companies have lost. After Maicheng, "two into China." Therefore, in the past few years, the industry has been continuously discussing how auto companies should take a joint venture.
Industry insiders once said that the parts and components companies that really earn high profits in China are basically not national brands but foreign brands. At the same time as foreign auto companies launched new models, they forced the follow-up of a large number of parts and components companies. This has dealt a great blow to the Chinese parts and components industry.
However, the reasons for deep-level analysis are closely related to the fact that China's auto parts industry has a weak foundation, low level, and scattered scale. It takes a lot of effort to move the production line of a global synchronous vehicle model to China, but it is much more difficult to achieve real localization of major components and strictly ensure that the quality of domestically-manufactured components does not significantly “shrinkâ€. .
Dr. Beiting Lin said that the high-end positioning of Mercedes-Benz determines that the output can not be very large. Such production will have difficulty working with local parts suppliers. The reporter learned that before this, domestic BMW had faced the same problem. One of the solutions is to convince parts suppliers to "look forward" and strive to enter the global supply system of Mercedes-Benz and BMW's parts through excellent quality.
At present, people mentioned that Chery, FAW, SAIC, Dongfeng and other vehicle companies often think of independent research and development of passenger vehicles. In fact, the competitiveness of parts and components companies supporting these companies is directly related to the level of competitiveness of these vehicle companies. Therefore, domestic parts and components manufacturers should seize the opportunity to use the opportunity to provide domestically produced parts and components for joint ventures, quickly improve their overall strength, and adhere to the road of strong alliances and independent research and development, so as to lay a solid foundation for the rise of self-owned brand cars. The basics of the parts.