· Behind the sharing of hot cars: nearly 200 companies in Beijing almost lost money across the board

TOGO Tu Ge, Shougang Gofun Travel, Daimler car2share... Today's "shared car" market, like "shared bicycles", looks like a red sea. Gofun cooperated with the municipal road and bridge to use the space under the Beijing Second and Third Ring Bridge to open up parking spaces. Beiqi will also launch a two-seat electric “shared car”, which is planned to be piloted in Wangjing and other regions... On the one hand, various capitals have made efforts to enter the market. On the other hand, players have insisted that they fail to declare a bankruptcy. Yesterday, the electric car time-sharing platform friends and friends used the car to announce the suspension of operation, which poured a cold water for the "shared car."

Influencing 200 platforms in Beijing alone

"I am very sorry to inform you that since the previously signed investment funds have not been in place, in order to effectively protect the interests of the users, the management has carefully considered and decided to return all user account deposits and stop operations." After one month has not been updated, friends and friends use The WeChat public account yesterday hanged a notice to stop operations.

Among the various platforms in the “shared car” field, the earliest and current operating models are the time-consuming leases of new energy vehicles, including GreenGo Green Dog Car Rental, Gofun Travel, Once Used Cars, and Friends.

Friends of the car used to rent a car with the original name of Friends, was established in March 2014, and has accumulated a total of 20 million US dollars in financing. According to data published by friends and relatives, as of March 2016, it has nearly 70 locations in Beijing and nearly 300 vehicles. However, by the end of August of the same year, there were only 200 vehicles in operation in Beijing, and the number of operating outlets was reduced to 50. At that time, the official explained that the contraction of the Beijing market was due to the company's main focus will be extended to second- and third-tier cities.

In yesterday's outage announcement, Friends of the car said: "At present, online APP, server and offline customer service, vehicle rental business have stopped service, but the account refund service will continue until all accounts of all users The balance is refunded."

"This market, there is not enough strength to be free to enter." An industry insider commented. Take the Beijing market as an example. About 200 companies are engaged in car time-sharing business, but there are only about 15 companies that operate effectively, and the scale is not large, almost in a state of full-line loss. According to the industry and commerce data of Friends and Friends, in 2015, Beijing Youyou Lianchuang Information Technology Co., Ltd. had a net loss of 14.17 million yuan and a debt of 21.73 million yuan.

Parking without a place is a hassle

The time-share rental pricing method is generally “base price + mileage price”. For example, the Beiqi New Energy EV150, which is rented by GreenGo Green Dog, has a base price of 19 yuan per hour and a mileage price of 0.66 yuan per kilometer. For example, from Yizhuang to Wangjing, according to the rent for 1 hour and 30 kilometers, the rental fee is about 39 yuan. Coupled with the discount on the platform, the price is less than half of the average taxi.

Although the price is cheap, due to too few outlets and difficulties in renting in different places, time-sharing is not convenient for users. The data shows that the average number of orders per day for a larger platform bicycle is only one or two, and it is only profitable to reach four or five. And many users choose daily rent or night rent, it is difficult to achieve true "time sharing."

To improve the user experience and achieve profitability, the time-sharing platform must increase vehicles and expand outlets on a large scale, but this process is difficult.

“The cost of parking spaces in first-tier cities is high, and the average monthly cost per parking space exceeds 800 yuan. Some people look at renting a shared car to raise prices, which limits the development speed of outlets.” Fan Yongyue, deputy general manager of GreenGo Green Dog Car Rental It is said that it is hoped that relevant government departments will promote the construction of shared car socialization outlets and provide a certain number of free or low-cost parking spaces for large-scale enterprises.

The charging facilities have not yet been fully covered, and it has also brought difficulties to the time-sharing of new energy vehicles. “The size of the network of the charging network and the size of the gas station outlets cannot be equated in the short term. New energy vehicles need to fully consider the charging pile network layout when the vehicles are launched.” Fan Yongyue said that the new energy vehicle time-sharing market potential is stimulated and still needs to be charged. The network and other supporting conditions are perfected.

Limited vehicles are difficult to "follow the loan"

Although there are a large number of companies engaged in time-shared car rentals, the real-time time-sharing rental cars are very limited. Taking Beijing as an example, in 2016, Beijing Leasing Office issued a total of 2,000 leasing indicators, with more than 200 leasing companies applying for the final indicators allocated to five companies. In Beijing, a large-scale city, the market demand for shared vehicles is at least 20,000, and currently it is actually less than 5,000.

The fuel car time-sharing platform Tu Ge car main "return to the car", that is, as long as the regular parking space can return the car, like the car version of the Moby, ofo, the next user can "relay" continue to use the car.

However, in fact, the returning of the song to the car requires the user to bear the corresponding cost - according to the distance from the returning point to the outlet, the fare is 5 yuan per kilometer, and the user who uses the non-networked vehicle to relay the vehicle needs to pay the parking generated by the previous user. fee.

According to industry analysts, the more important constraint of the Togo mode is that it is difficult for traditional cars to obtain rental licenses in Beijing, and the number of vehicles has been hovering in the hundreds. Consumers can't find a car at the place where they want to rent a car. They need to pay for parking fees and other places where they can find a car. It is not worthwhile. "Returning the car anywhere" and "borrowing the car anywhere" have not yet been realized.

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