Following BYD’s announcement on Sina Weibo that it was ready to fight a price war, Chery also became the second independent brand car maker with a loosening of favorable rates this year. On March 5, Zheng Zhaorui, deputy general manager of Chery Automobile Sales Co., Ltd. released two publicity maps for "Creriot Qiyun's spring operations in full swing" on Sina Weibo. Including its main model QQ minimum price fell to 25,800 yuan.

Similar to BYD, Chery also chose Weibo as a way to release official news. But the difference is that BYD has adopted an official guideline price reduction method, while Chery is using a car to send 3,000 yuan gift package. Moreover, BYD's official price cut does not involve the Beijing market, and Chery's car discount will be implemented in the Beijing market.

It is understood that the purchase of car discount activities in addition to the entire line of Qiyun models, including QQ3. Consumers who purchase these models can receive a 3,000 yuan gift package in addition to a 3,000 yuan energy saving allowance. In addition, Chery Automobile also launched a special 25800 yuan QQ3 ex-gratia models, a limited time to buy one day. The chief of Chery’s public relations department said that these benefits will soon be implemented in Beijing.

The reporter learned from the Beijing market that the current distributors have not yet received the official preferential policies, but the preferences of different dealers are very different. A dealer stated that from the beginning of the year to the present, the purchase of Cowin and QQ3 will only enjoy an energy saving subsidy of 3,000 yuan. However, there are also dealers saying that the 3,000 yuan gift package does not make much sense, because the current purchase of Cowin vehicles in the store can enjoy energy-saving subsidies, but also enjoy more than 3,000 yuan in cash discount.

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