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Looking back at the situation of China's CNC cutting machine exports in 2011, there was a pleasant harvest and a difficult experience. There were numerous phenomena. After reviewing the export forms of many domestic CNC cutting machine brands, the low-cost image of domestic brands is familiar to the world. However, it is still a long journey to get out of the low-cost area.
CNC cutting technology has been introduced into the domestic market for more than ten years. After the digestion and absorption of mainland companies, a large number of independent brands have emerged in the market. With the help of the high-end positioning of early imported equipment, many companies that are involved in the CNC cutting machine industry have earned profits. The full of pots, but the immaturity of technology and multi-brand competition in the market, making the market appear price cuts, many manufacturers hit a 30,000 yuan a gantry cutting machine ads flooded the market with low-quality products, further leading to the market The vicious cycle of price reduction and product inferiority. There were once Indian companies ordering more than 10 small CNC cutting machines. Their price was less than an imported gantry cutting machine, which became a laughing stock in the domestic market. But after laughing, it also leads people to reflect: Who is manufacturing in China? Why are they?
The brand image of China's CNC cutting machine products in the world was once a commonplace topic. In the past few years, people often criticized it. What should be affirmative is that compared with ourselves and with the past, our products still have great progress. For example, Chery Automobile has received favorable comments in Indonesia, Brazil and other countries, and its brand awareness and reputation have been increasing. However, from the perspective of major exporters of construction machinery and automobile products, they are still concentrated in underdeveloped countries and regions such as Russia, the Middle East, South America, and Southeast Asia. The price advantage is still the main advantage of CNC cutting products in China.
This year's export situation is booming portable CNC cutting machine products, the average unit price of portable CNC cutting machine exports in the first half of 2011 was 11,000 US dollars / Taiwan, compared with 0.98 units in the same period in 2010 increased by 0.12 million US dollars; the first half of the gantry CNC The average unit price for cutting machine exports was 35,800 U.S. dollars per unit, which was up from 29,800 U.S. dollars per unit in the same period of 2010, an increase of 0.6 million U.S. dollars. Progress is worthy of recognition, but judging from the current situation, the gap between China and the developed countries is still very large, and middle- and low-end products still account for a large proportion of export products.
On November 9, the U.S. Department of Commerce formally launched anti-dumping and countervailing investigations on China's export of photovoltaic products. This is a double-counter incident that has buzzed in recent days. Through this event, we can remind some companies that not only the photovoltaic industry: relying on low prices to beat competitors and capture the dream of the market, it is time to wake up.
In a sense, low prices are also a kind of original sin. From the consumer's point of view, high quality and low price are certainly the ideal choices; but from an industry perspective, if you blindly rely on prices to suppress others and defuse your opponents, it seems that you will kill you first and then I will commit suicide again. Some are similar. Moreover, after all, exports are home to others. Only by coexistence and mutual benefit will there be long-term development. What's more, the low-cost advantages of China's CNC cutting machine products are also not sustainable. The cheap demographic dividend is gradually being lost, the raw material cost is increasing, and the RMB is also rising. However, such simple truths are easier said than done.
The export of CNC cutting machines in China has come to a crossroads. Adjustment will be the key word for some time in the future. Ji Luxun, deputy director of the CNC cutting machine and technology industry division of the Ministry of Commerce, has revealed that in 2012, the country will adjust its policies to improve the export standards of its own brands, regulate the export order of automobiles, and increase the competitiveness of independent brands in overseas markets. This information is an encouragement and a whiplash. It also has warning significance for other CNC cutting machine industries outside the automotive industry.
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