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On April 20th, the fifteenth Shanghai International Automobile Industry Exhibition grandly opened. Foton Motor took the vision of “Foresight and Insight to Lead the Future†and exhibited with 11 brands of 8 cars, 2 engines and new energy batteries. The design of the booth was designed to reflect the beauty of science, technology and humanism through the design of pierced steel structures. It is worth mentioning that Foton Motor not only brought out the cross-country version of the Mongolian Parker S and the Tulu, but also took the public and human factors to the extreme in this auto show.
The powerful exhibiting team shocked the audience
The innovative booth design makes Foton Motors unique in the outdoor exhibition area. The hollow steel structure echoes the design of the water platform design, which reflects the integration and innovation spirit of Foton Motor in the world brand development.
In the Foton Daimler joint venture product display area, the world standard heavy truck Auman GTL equipped with Europe's leading Mercedes-Benz OM457 engine is exhibited; in the truck area, Futian Oumac C280, and Foton Aoling China Le Mans Lightweight endurance champion Ahling CTX will show off its appearance; models exhibited in pickup area will include Sapppika and new products from Tulu; multi-functional display area, “Large Nose†Ouhui school bus attracts the attention of numerous audiences and exhibits There are also the Mongolian Parker S and the Mongolian Parker E-class; in the heavy-duty machinery sector, Reza Pumps showed a three-bridge pump truck based on the Auman GTL body, whose fully-opened 50-meter body height became the highest point of the auto show; In the power display area, Futian Ai Keke Battery and Foton Cummins Engine were exhibited.
Technology boosts development of new products
The most dazzling star in the auto show area of ​​the Auto Show is undoubtedly the newest product of the Parker S-Class. The Parker S-Class is a new generation of big business MPV based on the global classic commercial vehicle design concept, which integrates Foton Daimler technology and Foton Cummins Power. It offers two choices in body size, with a length, height and height of 5380/1920 respectively. 2285mm and 4840/1920/2105mm, wheelbases are 3110mm and 2570mm, respectively. Compared to similar products, the Mépétec S-Class has certain advantages in the length of the body. The vehicle width is 40mm wider than the Toyota Sea Lion and the Buick GL8. It gives the business elite the “big space, big future†feeling. The exclusive use of foreign business reception, business negotiation and business travel of public institutions.
Another new product brought by Foton Motor is the Land Rover off-road version. With the maturity of the domestic pickup culture, the individual needs of consumers are particularly prominent, and they pay more attention to the functional appeal of products, in order to meet the needs of specific consumer groups. Foton Motors developed cross-country pickup products. On the basis of retaining the original product features, the product has been professionally modified on the suspension, chassis, appearance, wheels, etc., and can face the more complex cross-country road surface, ensuring the comfort and precise operation of the vehicle.
In addition to the new product demonstration, Foton Motor's comprehensive digital interactive technology application has become one of the highlights. Touch-type vehicle performance introduction, two-dimensional code vehicle identification functions and other advanced technologies have presented a strong technological atmosphere for the site, and customers can interact with digital devices according to their needs. The terminal self-selects the product for detailed viewing. The application of two-dimensional code will realize the positioning of exhibition car information, and it will be used to accurately dock dealers by actively importing customer mobile phones. The technology-based design shows the technological accumulation and technological heritage of Foton Motor’s creation of a world brand.
Humane care embodies social responsibility
Shuitai styling has become the highlight of the Foton Motor Show booth. The small goldfish dancing freely in the water in Taichung attracted crowds of visitors and added a touch of fun to the Shanghai Auto Show in spring. In addition to the novel booth design, Foton Motor also specially provided free drinking water equipment and mobile phone charging equipment for the audience of this auto show, which fully demonstrated the humanistic care of Foton Motor in details.
It is reported that this time Foton Motors also brought a "gold version" of the Parker S-class products, stunning appearance and ultra-luxury interior complement each other, and behind it really has a profound significance, this time Foton Motors spent heavily to build gold The version of the model will eventually undergo a public auction, and the proceeds will be donated to public welfare. The direction of donation will be determined through the form of solicitation.
Foton Motors has always been committed to fulfilling the social responsibilities of a corporate citizen. In recent years, Foton Motor has been involved in the “mobile hospital†project, enabling remote mountainous regions such as Inner Mongolia, Tibet, and Qinghai to enjoy mobile hospital medical vehicles and enhance local medical care. Level. In 2012, Foton Motor, as one of the first 10 companies, signed a letter of intent with the government of Mentougou and decided to fund the subscription of not less than 1,000 acres of land for carbon sink planting. While continuing to break through scientific and technological innovations, Foton Motor is continuing to repay society through its commitment to the development of public welfare undertakings, and to reward users for its support for Foton Motor. At the same time fulfilling a corporate citizen's social responsibility. This is also an important part of the strategic development of Foton Motor Corporation. For more than a decade, Foton Motor has continuously increased its investment in public welfare, actively participated in social charity practices, and set a banner for its own branded companies from products to public affairs.