Foreign oil companies have adopted tracking services for key users. Whenever the oil change period is approaching and the user needs to buy oil, he will test the oil used in advance for free, issue an inspection report, and actively provide the scientific basis for changing the oil for key users. This thoughtful service not only narrows the distance with the user, but also enhances the reputation of the brand.

The alternation of the four seasons requires the use of oil for vehicles, transportation equipment, and field work equipment to adapt to changes in temperature, especially in the north. At the end of autumn, oils of different viscosity levels are usually replaced at the end of spring to form a sales season for lubricants. Foreign oil companies value the promotion of these two seasons very much. In the fall, they introduced multi-level plutonium and antifreeze with low pour point, low viscosity grade, and sent gifts to reflect winter features along with promotions; at the turn of spring and summer, they also promoted oils with high viscosity grades. Summer features.

Lubricants are high-tech products. The average user is often ignorant of its complex technical performance and does not know how to use it for various brands. For this reason, foreign oil companies often use deep knowledge of marketing to hold technical exchange meetings, disseminate easy-to-understand oil instructions, and answer questions in return.

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