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Following the launch of the new Bora model on the 12th, another new model of the Volkswagen Group on the 16th of this month - the new Santana will also land on the Chinese market.
In the midst of a downturn in the European auto market, the German Volkswagen Group is accelerating the pace of seizing the Chinese auto market, constantly updating its models, increasing its production base, and expanding its production capacity. However, problems such as DSG gearbox failures still existing in Volkswagen are likely to become a shortcoming that restricts its future development.
On December 12th, the new Bora model was launched in China. This is also the third-generation product of the Bora series after entering the Chinese market. Compared with the old models, the new Bora not only added smart technology systems such as cruise control and multimedia navigation, but also applied the main technology products of the Volkswagen Company, the TSI engine and the DSG gearbox, to the car. All models also come standard with ESP Electronics. Body stabilization system.
Volkswagen Santana, another Evergreen tree in the Chinese auto market, will also enter the Chinese market with a brand new image on the 16th. Since the introduction of the Santana model in the Chinese market in the 1980s, this vehicle has accumulated sales of about 4 million vehicles. After the Bora model entered the Chinese market, the cumulative sales volume also exceeded one million.
In addition to the frequent introduction of new models, German Volkswagen is also accelerating its efforts to fully expand the Chinese market. With the start of a new factory in Sichuan Province, the German VW plant in Foshan, Guangdong is also accelerating. The successive production of the new plant area has increased the production capacity of the Volkswagen brand and the market share has continuously increased. Statistics show that the share of German public in the South China market has gradually approached the national average of 18%.
Wen Daen, president of the German Volkswagen Group, recently stated that the Chinese market will play a key role in Volkswagen's 2018 plan. Volkswagen plans to invest 14 billion euros in a joint venture in China by 2016, enabling its capacity to reach 4 million by 2018.
Statistics show that since the beginning of this year, the sales volume of German Volkswagen has increased by 18% in China, making it the biggest winner for multinational car companies in the Chinese market. The two joint ventures between Volkswagen and China, FAW-Volkswagen and Shanghai Volkswagen are also leaders in the industry.
In recent years, China's auto market has sprung up to become the world's largest automobile production and sales country. Multinational auto giants have also increased their efforts to expand the Chinese market.
However, with the expansion of the German public in the Chinese market, some issues, including the failure of the DSG gearbox, have also caused dissatisfaction among Chinese consumers. The DSG gearbox is a high-end technology promoted by the German public in recent years. However, due to a variety of reasons, after entering the Chinese market, the complaints caused by this fault have remained high.
In the “automotive city†of Changchun City, Jilin Province, despite the popularity of Volkswagen branded cars, there are also many consumers who are worried. In a car repair shop on Changchun Hongkang Road, the staff explained that since last year, he frequently encountered DSG gearbox failures of Volkswagen brand cars, including various models such as Teng, Sagitar, Golf and Passat. The main symptoms were abnormal sound, Jitter, frustration and so on.
Although German Volkswagen has explained this issue and proposed a solution this year, such failures still exist. In the China Automobile Quality Network's latest list of complaints for the November model, many German models are still among the issues related to DSG gearboxes.
Many consumers and industry experts in the interview stated that in recent years, the sudden emergence of German Volkswagen in the Chinese market has been related to a number of factors such as the decline in Japanese auto sales. However, as multinational car companies accelerate the deployment of the Chinese market, the Volkswagen brand will face more fierce competition. . The German public wants to account for one-fifth of China's auto market. If the DSG gearbox and other issues are not properly addressed, making it a veritable high-end technology, then achieving this sales target will be very difficult. 