Heat has not broken up in 2017 heavy truck sales will exceed 900,000

Heat has not broken up in 2017 heavy truck sales will exceed 900,000

I believe we all know that last year's truck sales market was extremely hot, but in the end how the fire? According to a recent report, the total number of truck sales in 2016 was approximately 3.12 million, of which heavy truck sales reached 740,000, an increase of 34.22% year-on-year. At the same time, the data forecasts that the sales of trucks in 2017 will reach 3.34 million, of which the sales of heavy trucks are expected to exceed 900,000.

● Heavy trucks boosted sales in 2016

In 2016, the total sales volume of the entire trucks was approximately 3.12 million, including about 740,000 heavy truck sales, 230,000 medium truck sales, and 1.53 million light trucks, and the sales volume of micro-cards was approximately 620,000. The medium- and heavy-duty trucks are lower than the light trucks in terms of sales volume, and the micro-cards are lower, but the growth rate of medium and heavy trucks is much higher than that of light trucks and micro-cards. It can be said that in 2016, the market sales were driven by Zhongcai.

The promulgation and implementation of the new version of GB1589 and the State Five emission standards in 2016. Coupled with the recovery of short-term demand for commodities such as coal and the development of e-commerce express delivery, the demand for medium- and heavy-duty trucks is naturally increasing.

The phase-out of yellow cards for light trucks began gradually two years ago. The increase in the cost of car purchases and the increase in the use of extra-emissions to upgrade five countries was the main reason for the slight decline in light truck sales.

● High-end products emerged in the market change

With the increase of technology upgrades and logistics vehicles, modern logistics has begun to increase the timeliness and reliability of vehicles, leading to a shift in demand for vehicles to large-horsepower, lightweight, intelligent, and integration of platform resources. At the same time, the thinking of a customer to buy a car also begins to change from a single car purchase cost to a comprehensive cost consideration. Market and user demand for high-end products is increasing.

Changes in market demand will surely drive the industry to reshuffle. This is both an opportunity and a challenge for car companies. It depends on who can prepare and seize opportunities.

● Overcapacity, high-end capacity shortage

Starting from the wave of car purchases in October 2016, the major manufacturers’ production schedules have been scheduled for May this year. It seems that the production capacity is tight, but it is not. The tense capacity is high-end products, which is what we call hot models. However, some low-end products still have this phenomenon of inventory and excess capacity, but the overall product utilization rate is increasing, especially the utilization rate of medium- and heavy-duty trucks. improve.

"Low-end surplus, short-term shortages in the high-end market" is still a major obstacle to China's commercial vehicle business development. How to position the product market? How to adapt to market changes to launch the right product? It will be the goal of car companies to continue to conquer.

Moreover, with the lack of specialized logistics development, the increase in vehicle requirements will also force users to use high-end products.

● Should we still look at the 3.34 million truck sales in 2017?

At present, the implementation of GB1589 and 921 is more common due to the phenomenon of overloaded non-standard vehicles in China. According to 80% of non-standard vehicles, the transfer period is measured over 6 years; at the same time, according to the requirements of the “Air Pollution Prevention Action Plan” by 2017, Basically eliminated the nationwide yellow label car.

The professional credit rating company estimates that the sales of trucks will reach 3.34 million in 2017.

Heavy trucks will continue to be affected by the policy, and sales volume is expected to reach 940,000; China Card will sell about 270,000 vehicles with the needs of Greentone and express delivery; as the main light truck in the city distribution will be stabilized at around 150 vehicles. However, due to the cost of the country’s five upgrades and the development of the urban-rural fringe, micro-cards will increase slightly, with an estimated 630,000 in 2017.

Of course, many people in the industry also have insufficient confidence in the market this year. It is generally believed that the July and August of 2017 will be a watershed for trucks, especially for heavy truck sales. According to the January-March 2017 data released by the China Automobile Association, the cumulative sales volume of heavy trucks in January-March this year was 284,000, a cumulative increase of 93.02%, which also gave the sales market some confidence.