The courage to fight in front of opportunities, dare to challenge before difficulties, is the best interpretation of the Kama Motors. In the face of severe market competition, Hengtian Group Kama Motors Co., Ltd., under the correct leadership of the Kama headquarters, has overcome various difficulties, scientifically analyzed the market, accurately grasped the development priorities, and seized the country to continue to implement subsidy for the subsidy of micro-cards and light trucks to the countryside. Policy opportunities, digging market potential, reducing manufacturing costs, vigorously developing high-end new products, improving the overall competitiveness of enterprises, maintaining a rapid economic growth, the company continued to maintain a steady and healthy development of good momentum. Aluminium Radiator Aluminium Radiator, Aluminium Radiator Core, Aluminum Radiator, Aluminum Heatsink NingBo Yinzhou Yinxin Aluminum Co.,Ltd , http://www.cnyinxin.cn
Accurately grasp the market situation and constantly expand market space
In 2010, the reason why Kama Automobile's production and sales situation maintained rapid growth was due to the company's accurate grasp of the market situation and the effective implementation of the new marketing strategy.
Kama Motors signed a “Sales Statement of Responsibilities†with sales subsidiaries; scientifically formulated and strictly implemented new sales incentive policies, and focused on cultivating large salespeople, especially in the peak season, and prioritized the supply of large distribution companies. Fully mobilized the enthusiasm of the dealers, driving the overall growth of Kama Motors sales. In 2010, Kama Motors achieved overall growth in sales in Tianjin, Hebei, Shandong, Anhui, Shaanxi, Henan, Shaanxi, Guangdong, Guangxi, Xinjiang, Hunan, Hubei, Guizhou, and Jiangxi, and dealers selling over 1,000 vehicles reached 28 Family.
In order to increase the sales volume in the segmented market, Kama Motors has improved its marketing system and established light, medium and micro-card sales departments to form a micro, light and medium-sized card distribution system, which has expanded the competitive advantages of market segments and further improved the market. The product market space.
The remote market has always been the focus of Kama Motors' development. Kama Motor Co., Ltd. mainly expands in the Northeast, North China, and Western markets. It has opened up market and radiation markets, stabilized both markets, boosted sales in remote areas, and maximized the sales coverage of Kama Motors. Market share.
Customer satisfaction as a standard Continuous improvement of after-sales service
Kama Motors has a complete pre-sales, sales, and after-sales service system, but the company continues to strengthen and improve its after-sales service in accordance with the new requirements of consumers.
First, it launched a user return visit and set up a 24-hour hotline to provide users with technical and service support. The relevant issues were analyzed and dealt with in the first instance, which provided an important basis for company decision-making.
The second is to implement ERP information engineering, improve the after-sales service network system, improve the after-sales service response rate, respond to the user's help information in the first time, won the trust of users around the year, the user satisfaction throughout the year reached 98 %the above. The continuous improvement of company service quality has opened up a new sales market for Kama Motors.
Developing around the market
Kama Motors owns a relatively advanced technology research and development center. According to market demand, the technology center launches new products every month, and its product development speed keeps ahead in the industry.
Product development moves around the market, and it is always the development philosophy of Kama Motors that surrounds the needs of consumers. In recent years, Kama Motors has completed multi-functional and serialized development of automotive products. The product has formed five series of micro, light, medium, heavy and special vehicles, covering three different levels of low-end, mid-end and high-end products, over 600 products. Variety. Focusing on national regulations and policies, the company vigorously implemented a differentiated development strategy, focused on improving product quality as a research and development focus, and organized four special research and development institutions for light trucks, medium and heavy trucks, micro-cards, and engineering vehicles according to product categories, and strengthened the project responsibility system, introducing 480 , 490, 498, 4100, 4102, 4105, 4108, 4110 and other countries iii new products 156, Kama automotive products with its superior technical performance and high cost performance has been favored by the country's users.
Cost control calculations
Cost control is the top priority for products to win the market. In 2010, Kama Motors intensified its cost control, and the cost of bicycles fell by 2% from January to December, ensuring that Kama Motors could compete in the market at competitive prices.
Kama Motors actively implements target cost management. At the beginning of 2010, it signed letters of responsibility with branch companies, workshops, and departments, and detailed breakdown of various cost indicators into various departments. The actual completion situation is linked to the income of the responsible persons to ensure that each cost is always in an effective and controllable state. For long-term suppliers determined by bidding, a tracking mechanism for market price information has been established, with the implementation of floating prices for raw material prices in the market, the prices of accessories have been dynamically revised, and the reserve equivalents of finished products and parts have been reasonably allocated to strive to reduce product costs. Relying on scientific and effective cost control methods, a relatively complete internal management system and product competitive advantage have been formed. As the competitiveness of products in terms of price has become increasingly stronger, companies have maintained the vigor of healthy development in the increasingly fierce market competition.
Pay close attention to quality is not relaxed product quality level
In recent years, Kama Motor’s social reputation has been very good, and it has won the trust of users, but Kama Motors has not relaxed its product quality at the moment. In order to stably improve the product quality, Kama Motors vigorously promoted the strategy of quality upgrade, and extensively absorbed brand-name enterprises in the supporting industry to enter the Kama Automobile supporting system. A large number of well-known brands and benchmarking companies across the country have joined the Kama Motors supporting system and effectively promoted it. The overall quality of the Kama Motors reduced the failure rate of parts and components. On this basis, the company has fully implemented dynamic management and regularly inspected A-type key components of the entire vehicle, which greatly improved the quality of outsourcing accessories.
In terms of internal quality control, Kama Motors has continuously extended its management level and established more stringent internal control quality standards around industry standards. The internal control implementation standards are higher than the national standards, and the quality of products has steadily increased. In March of each year, the company has concentrated its efforts on the “Quality Month†campaign, which is based on the concept of “Street Quality Consciousness and Creating a First-Class Brandâ€. The activities have been extended to full-year work. Through full participation, the company focused on investigations. Increased rectification and full control have brought product quality to a new level, laying a solid foundation for continuous improvement in production and sales volume.
Taking the opportunity of putting 150,000 bases into operation to build a domestic first-class truck enterprise
In 2011, Kama Motors will take the full launch of the 150,000 truck base project as an opportunity to seize the major opportunity of strategic cooperation with Dongfeng, promote the internationalization of equipment, modern management, and staff knowledge, and accelerate the goal of becoming a first-class truck enterprise. .
The first is to accelerate the adjustment of product structure, consolidate the development of light trucks in the industry, and develop micro-cards, medium- and heavy-duty trucks, and engineering vehicles to make them a new market growth point;
The second is to insist on domestic and foreign markets simultaneously, strive to open up domestic and foreign markets, improve the company's profitability and anti-risk capabilities;
The third is to accelerate the transformation of the production methods of enterprises, promote the conversion of enterprises to lean methods, and improve the overall management level and market adaptability of enterprises.
In the increasingly fierce market competition, Kama Motors' "Horse" will surely create more splendid performance with more powerful strength! 
Kama Denway 3460