Lovol Heavy Industries: Enthusiasm for Domestic Agricultural Machinery with Craftsmanship

These realistic versions of the "Transformers" are the Abos tractors that have just recently won the "2017 German Red Dot Design Award". They were newly developed by the Lovol Heavy Industry European Research and Development Center, and they are from over 5,000 products from 54 countries around the world. Stand out from the crowd, is the domestic agricultural machinery industry summit "International industrial design industry Oscar," said the red dot design award products.

Loeb Heavy Industries Abs Tractor Receives "2017 German Red Dot Design Award"

"Absos was very smooth during the driving process, the gear change process did not stop, the noise was very small, and the comfort was much better than the traditional tractor." Ding Liming, deputy general manager of overseas division of Lovol heavy industry, proudly introduced.

In the eyes of his colleagues, the 80-year-old young manager, who is the most knowledgeable in sales and knows the most about sales in technology, carefully teaches us Lovol Heavy Industries, a leading manufacturer of equipment manufacturing based in China and a global leader, Craftsmanship and development of overseas business.

Ding Liming, deputy general manager of overseas division of Lovol Heavy Industry

Science and technology seeks transformation to create spirit

With the advancement of large-scale land management, the variety and quality of agricultural machinery directly affect the benefits of agricultural production and the experience of new-type professional farmers. Although the scale of the domestic agricultural machinery market is expanding day by day, the lack of high-end machine dramas, product homogeneity, and the gap between advanced foreign technologies and other issues remain to be solved.

Ding Liming explained: “Luowo focuses on working as an international company and facing global customers. Europe, America, Japan and South Korea have higher standards and requirements for noise, vibration, failure rate and exhaust emissions, while domestic high-end agricultural machinery supply Weakness actually reflects the gap between domestic agricultural machinery and foreign agricultural machinery in the level of research and development and manufacturing technology, so the input of technology is indispensable."

It is for this reason that the highly forward-looking Loeb Heavy Industries started its global strategic layout as early as seven years ago. In 2011, it entered the European industrial city of Bologna, and established an overseas research and development center, Revo Overseas R&D Center, to integrate international high-end talents and technical resources with the hinterland of Europe. In the following short years, Alphas, Mattmark, and Gordonny were acquired in succession, leading to zero breakthroughs in the localized operation of Chinese agricultural overseas.

The innovation and development of LEVO's star equipment for agricultural equipment and engineering machinery has fully realized "internationalization".

Ding Liming particularly introduced the importance of Lovol Heavy Industry to R&D - each year it takes 3% to 5% of sales revenue as R&D expenditure. Since 2010, R&D spending has exceeded 3 billion yuan. Lovol Heavy Industries continuously makes technical innovations and makes it an independent brand that can provide mechanized solutions in the agricultural industry chain of farming, planting, management, collection, storage and transportation.

Not only that, through the strategic layout of the world and the integration of international human resources, the innovation and development of LEVO's star equipment for agricultural equipment and engineering machinery has been fully realized "internationalization."

Strive for perfection and take the spirit of quality to the world

Today, Loewon Heavy Industries is very bright in the international market. According to Ding Liming, Lovol Heavy Industries has annual sales of up to 20 billion yuan. There are 8 production bases in the world, and more than 10,000 agricultural machinery products are exported every year. The market share of tractors in particular has approached 25%.

As the marketing director of Loeb Heavy Industries responsible for high-end markets in Europe and America, Ding Liming is very aware of the market situation in different countries. Taking tractors as an example, it has been used in a wide range of countries in Europe and the United States, and it has become a tool for household use. Therefore, the requirements for comfort and safety are very high. This makes domestic agricultural machinery products face great pressure when they export.

“Japan and South Korea's tractor products are mainly based on hydrostatic transmission. They have high comfort and low noise and vibration. They are equivalent to automatic transmissions in automobiles and do not require shifting. Therefore, its hydraulic requirements, including motor requirements, are very high. The European and American markets are often faced with the competition between Japanese and Korean tractors of medium and small horsepower,” said Ding Liming. “But in Africa and other regions, there will be India, Turkey, and Brazil. A very high product will also have a certain impact on us.”

In order to improve its competitive advantage, Lovol Heavy Industries also increased investment in product quality.

Ding Liming said: "In the research and development stage, we took into account the concept of mean time to failure, and conducted simulation tests; automated welding equipment was introduced during production to improve quality assurance measures; and before the market, we will also conduct a very complete trial production As well as field testing, we ensure product quality through a sound process.”

However, the pressure is not only from competitors, but also from the market access standards of various countries. "When our products are exported to overseas high standards countries will face some challenges, such as European and American markets exhaust emission standards are very strict, coupled with the implementation of the European V standards imminent, domestic engine suppliers can not meet the US emissions regulations; and in the European Union The market also needs e-mark certification."

However, Loewon did not regard international market access as an obstacle. Ding Liming said: “E-mark is an example. In fact, I think this is not just a certification. By doing this certification, we have a more comprehensive review of the quality of our products, as well as details on the products, including reliability. With a deeper understanding, in this process we cooperated with professional third-party testing and certification company TüV Rheinland, which also allowed us to import international experience and standards from the R&D stage, not only shortening the development cycle, but also reducing the sales phase regulations. Risk. I think this is a good thing."

Customer first, cultivating market with service spirit

Ding Liming likes to study machinery and agriculture. He said that for farmers, agricultural machinery is a production tool and a tool for making money. Therefore, for agricultural machinery manufacturers, we must first ensure that this product can bring sustained returns to farmers, and user needs are the starting point of all our efforts.

The needs of users are the starting point for all efforts of LOVOL.

“For example, in Northern Europe and Northern Canada, the winter is very cold, so even small horsepower tractors need to be equipped with warm air, air conditioning, and cold starting devices at minus 30°C and 35°C.” Ding Liming said, “Even Some products originally had only one color, but in different countries, such as Arab countries like green, European and American people like blue or red, then the color of our products is not the same. Many details we have considered, according to different countries Regional user needs, providing differentiated, customized services and products.”

Through the spirit of creativity, Lovol Heavy Industries actively invests in R&D and introduces foreign advanced technologies into China. With the spirit of quality, Lovol Heavy Industries has cultivated a hard-power team with global competitiveness, and has been cultivating the global market through quality improvement; The spirit is to help Lovol Heavy Industries products to further meet the needs of users in different regions of different countries. This is the essence of craftsmanship.

We need companies with the spirit of artisans like Lovol Heavy Industries to be enthusiastic about the globalization of China’s equipment manufacturing industry.