Shortly after the start of 2014, the popularity of China's new energy auto market has continued to heat up. At the time of Tesla's deployment of the Chinese market, BMW's pure electric vehicle I3 has achieved simultaneous listing in China, Europe and other places.

Compared with foreign giants of high-end electric vehicles, the reporter recently obtained a summary of new energy vehicle sales statistics. In 2013, the new energy report card of Chinese self-owned brand car companies was not satisfactory. Monthly sales of single digits are commonplace, and car companies have little enthusiasm for developing new energy vehicles, and there are few promotional costs.

Hou Fushen, Minister of Technology Development of the China Automotive Engineering Society, pointed out to reporters that at present, China’s new energy vehicles, especially electric vehicles, are facing increasing pressure from international competition in terms of technology, cost, and brand. People in the industry believe that the development of the domestic new energy automobile industry in 2014 is not optimistic. If it is difficult for autonomous vehicle enterprises to achieve overtaking, they will inevitably fall into the trap of traditional cars.

Development of power is still insufficient <br> <br> Statistics show that BYD's star model hit "Waterloo" F3DM last year, from 1200 in 2012 to 2013, sales of 1005, "slipped." The Changan Automobile CX30 pure electric vehicle sold only 100 vehicles last year.

The sales of SAIC Roewe E50 from January to April 2013 were 0, and the sales of E50 began in May and May. It was 1 in June and the situation improved in the second half of the year. As of the end of 2013, SAIC Motor sold a total of 406 E50s. This data and the brokerage researcher predicted that there will be a big gap between SAIC Motor's sales target of 1,000 units in 2013. Sales staff at a car dealership in Shanghai said that in the second half of last year, the demand for the Roewe E50 market increased, but the manufacturer’s production failed to keep up. When the traditional car is hot, the production schedule of the electric vehicle can only “make way”.

It is reported that the Roewe E50 belongs to the A00 class small car, the power battery type is iron phosphate battery, the battery capacity is 18kwh, the 60km constant speed range is 180km, and the maximum speed is up to 130km/h. Slow charge time is 6 hours, fast charge takes 30 minutes.

“Just enough time for the white-collar workers in the city to go to work and work one day, there should be a big market demand.” The sales staff told reporters that if car companies can increase promotion and productivity, sales may erupt, after all, China's low-end market The demand for new energy vehicles is equally strong, and if it is well developed, it is also a big cake.

Some market critics believe that domestic auto companies are not doing enough work in this area compared with other giants such as BMW, which are frequently investing billions of dollars in real money.

“New energy vehicle planning has been introduced for many years, but there are not many models that can be sold by big auto groups.” A staff member responsible for the promotion of new energy vehicles at Shanghai International Automobile City stated that “it may be waiting for joint venture partners to develop new energy sources. Automobiles, when directly introduced, joint ventures will be sufficient, and it is not ruled out that some car companies will use the work of new energy vehicles as an image project.” The tone of the staff was rather helpless. “Look, have you seen several automakers of their own brands starting to do advertisements for new energy vehicles? Print advertising or TV media advertising? Have you seen several models?”

For Zuo Yanan, the former chairman of JAC, it is not policy to worry about, but there is no good vehicle product. He believes that many companies are policy-oriented rather than market-oriented, which is very scary.

"Were praised," or continuation <br> <br> Recently, the four departments jointly issued the "Notice on Further Improving the work of popularization and application of new energy vehicles," clearly pure electric passenger vehicles, plug-in hybrid (including extended-range ) Subsidies for passenger vehicles, electric special vehicles, and fuel cell vehicles in 2014 and 2015 were adjusted to a decline of 5% and 10% from the originally scheduled decline of 10% and 20% in 2013.

Luo Lei, deputy secretary-general of the China Automobile Dealers Association, said that no matter how large the policy is, the market for new energy vehicles should be completely liberalized, and consumers' acceptance of products should be improved. At present, there are problems in the selection of products, mileage, and local policies. This is why consumers do not purchase new energy vehicles.

In the field of sales of new energy vehicles, a marketing staff of BYD Automotive told reporters that there are barriers to the entry of new energy vehicles into the Beijing market. The plug-in hybrid "Qin" is in line with the national definition of new energy vehicles, but it has not entered the list of Beijing's latest batch of subsidies for new energy vehicles, so it can only enjoy the country's 35,000 subsidy, and the license plate can only be a trombone. However, pure electric E6 complies with the Beijing subsidy standard, but it is still unclear whether it can enter the subsidy list.

In the Shanghai market, “if you press the local technical standards of the Shanghai market, there are not many new energy vehicles that can enter the Shanghai market except for SAIC Motor,” said the sales manager of a car company in Zhejiang.

Perhaps, under the combined effects of multiple comprehensive factors, the domestic environment for new energy vehicles will continue to be “acclaimed”.



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