The first 9 months of car imports broke millions of cars at the end of the year to promote morning exercises

"Jinjiuyinshi" did not bring any benefit to the imported car market. According to the statistics of China's imported automobile market database, the import vehicle inventory and preferential margins have further increased in September.

According to a survey conducted by the reporter, the inventory of the BMW 7 Series at the end of the life cycle is still increasing, and the profit margin is not reduced. In addition, the Mercedes-Benz S-Class that was listed at the end of last year and the Audi A8L, which had just been listed on the market, also began offering discounts.

Luxury D-class vehicles, 100,000 yuan Rangli promotions, is only a microcosm of China's imported car market in September. According to the data released by China's imported automobile market database, in September this year, the imported car inventory coefficient reached 3.76, the highest level in the past two years. With the increase in the amount of inventories, the import vehicle's profit margin in September reached 8.2%, second only to January this year.

The formation of this status is mainly due to the fact that the import vehicle market is operating at a high level, while the growth of the import vehicle market demand is slowing down on a monthly basis, and the factors such as the holding of the currency, which is caused by the parallel import policy, have been superimposed.

Over 1 million imported vehicles

Data show that in the first three quarters of this year, the cumulative import volume of customs vehicles reached 10.53 million, an increase of 26.2% year-on-year, and the monthly average import volume exceeded 110,000.

In terms of brands, the five brands with the highest growth rates in the first nine months of the year were Mercedes, Land Rover, Jeep, Toyota, and Subaru, which represented a year-on-year increase of 44%, 40.9%, 53.4%, 46.9%, and 30.8%, respectively. Including Land Rover, Jeep, Toyota, and Subaru, imports increased month after month mainly from SUV models.

From January to September of this year, China imported a total of 655,000 SUV models, a year-on-year increase of 29.3%, much higher than last year. In the same period last year, the cumulative import volume of SUV models was 507,000, an increase of 13% year-on-year.

In addition, in the first three quarters, the sedan and MPV models respectively imported a total of 347,000 vehicles and 41,000 vehicles, a year-on-year increase of 22.8% and 17.3% respectively. In the same period of last year, the import volume of the above two types of models was 283,000 and 35,000, respectively, down 22.7 and 12.2% year-on-year respectively.

High inventory forced high discounts

While imported vehicles are operating at high levels, the increase in demand for imported vehicles has been slowing month by month.

According to the data from the database of China's imported automobile market, the number of cards imported from the January to August this year was 866,000, an increase of 20.5% year-on-year. This figure is mainly due to the rapid sales growth in the first half of this year. In fact, starting from June of this year, the growth of the demand for imported cars in China began to decline month by month.

In June of this year, the sales volume of imported vehicles increased by 14.26% year-on-year, which was lower than the 17.15% in May. In July, the increase again narrowed to 10.88%. In August, the sales volume of imported vehicles showed a downward trend, which fell 2.4% year-on-year to 93,000 vehicles. This phenomenon is still the first time this year.

In the trend of declining sales volume, China's imported car inventory hit a record high in the past two years in September this year, and the inventory coefficient reached 3.76, close to the 2012 inventory peak. In August 2012, China's imported car inventory coefficient reached a historical high of 3.9.

With the further increase in inventory pressure, the discount rate for imported cars in September reached 8.2%, second only to the 8.8% discount rate for dealer promotion impulse in January this year.

In the above background, the current D-Class owners are selling models at price cuts. A BMW brand dealer in North China told Daily Economic News that “at present, the inventory coefficient of our BMW 7 Series has reached 6 or so, and the discount rate has also reached about 25%.”

A Mercedes-Benz brand distributor in North China also stated that “the current inventory coefficient of Mercedes-Benz S reaches 2 and, starting from the end of September, most distributors in the country are making concessions based on inventory conditions, of which the discount rate for the 320 car models is around RMB 100,000. ”

In addition, the 2014 Audi A8L discount rate has also reached 100,000 yuan, "But this did not bring about a reduction in inventory." An Audi dealer told reporters.

Data show that in September this year, sales of the D-class car market still fell 10% over the same period last year. It can be foreseen that if automobile manufacturers do not reduce the supply of imported cars in the fourth quarter, the prices of imported cars will further decline.