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AMTeam.org News: On November 29th, the two-day strategic summit of the second China auto aftermarket was successfully concluded at the Shanghai Marriott Hotel Hongqiao. As a continuation of the first session in 2005, the organizers invited four major automakers and 17 leading automotive aftermarket companies to conduct industry keynote speeches and case discussions one after another, attracting more than 80 corporate representatives from the industry, especially multinationals. Business performance is positive. The topics were reviewed from policies and regulations updates and market overviews, new market development strategies, after-sales market strategies of OEMs, channel-layout strategies, and existing market penetration strategies. These highlighted the many sensitive aspects of the Chinese automotive market and its response policy. This is a big feast for the industry's aftermarket.
In the two-day agenda, experts from the All-China Federation of Automobile and Motorcycle Accessories Chamber of Commerce and FAW Toyota, Dongfeng Citroen, Bosch Trading, Goodyear Forum, ZF China, SKF China, TRW Automotive, Visteon, Delphi Trading, Farrell Austrian China, Hella Trading, Snapover China, Siemens VDO Automotive, Lamba China, Beijing Baiyuan Tray Automotive Technology, Changbo Automotive, Osram China Lighting, Philips Automotive Lighting shared their respective speakers Experience and insights in the aftermarket. In particular, the head of the FAW Toyota after-sales service department put forward the joint service of school-training enterprise professional service personnel and established a strong service human resources database, which has attracted the attention of many companies and media on the spot. As the agency agency of NAPA in China, Lanba introduced the concept of foreign mature “automobile accessories chain supermarkets†to standardize the “creative crab†initiative in the Chinese accessories market, winning the high degree of presence of many accessory manufacturers, especially multinational accessory manufacturers. It shows the determination of cooperation and support.
The atmosphere of the venue was warm and everyone engaged in heated discussions on issues of their own concern. For example: How to learn from the aftermarket strategy of developed countries and the successful experience in practice? How to balance the conflicts between automakers and parts suppliers and maximize their respective interests? How to integrate the distribution channels of the automotive aftermarket to achieve maximum value? ... Among them, in the final brainstorming - how to effectively combat counterfeit spare parts products? The atmosphere of the on-site conference was promoted to a climax, and a situation in which the entire vehicle factory, accessories factory, and peer companies were in uniform against each other, and each of them showed their expectations and ideas for regulating the Chinese market. Among them, experts and companies have unanimously put forward an important point in enterprise channel management - informationization.
Ding Topp, as an expert in the supply chain of the automotive industry, has devoted many years to the informatization services in the circulation of domestic automotive companies. In particular, in the past two years, it has implemented the after-sales service projects of Changan Automobile and Xingma Automobile. This has also deepened us. Recognized the crux of the aftermarket in the Chinese auto industry and its national conditions. As the main sponsor of the conference, Nie Xueming, senior consultant and senior product manager of Ding Teng TOPUP, explained the unique insights of Ding Top TOPUP to many top executives in the industry on the topic of “Change and Choice of Automobile Channel Development Strategyâ€. It is also DingTong TOPUP's role as an industry third party to demonstrate the current status of China's auto industry and its recommendations. It won the attention of a number of high-level corporate executives and carefully inquired about the details and methods of how the DOTTOPUP solution can help companies manage their armed channels. After the meeting, representatives from Topeng TopUP conducted more in-depth exchanges and discussions with company representatives.
The successful holding of the conference allowed multinational car manufacturers to more clearly and thoroughly understand China's national conditions. The company representatives expressed their feelings that “our China channel is the most difficult channel to manageâ€; letting domestic private parts manufacturers learn more directly. After the sales strategies and methods of well-known foreign-funded enterprises, mutual support among peers, and the unanimous response to the "hidden champion", the strategic alliance has quietly sprouted.