Analysis of Reasons for Steady Growth of Export of Construction Machinery Industry

Reasons for steady growth of export of construction machinery industry (1) Benefit from the rapid development of the industry.

At present, there are more than 1,400 production enterprises above designated size in the industry, among which there are more than 710 host companies and 338,500 employees. The original value of fixed assets was 66.8 billion yuan, the net value was 48.5 billion yuan, and the total assets reached 221 billion yuan. The average profit rate in 2009 was It is 7.51%.

China's construction machinery sales and sales both exceeded the United States, Japan, and Germany ranks first in the world. The self-sufficiency rate of China's construction machinery has increased from about 70% during the "Tenth Five-year Plan" period to more than 80% at present, and the leap from manufacturing to creation has been gradually realized. Including loaders, excavators, truck cranes, road rollers, forklifts, bulldozers, and concrete machinery, a large number of engineering machinery products have leapt to the top in the world, and China has become a truly world-renowned engineering machinery manufacturer. In addition, because of the needs of special engineering operations such as the construction of metro rails, high-speed railway construction, and wind power construction, shield tunneling machines, rotary drilling rigs, large-scale construction cranes, and large-scale concrete box girder transportation and hoisting equipment exceeded the normal development speed and became new growth. point.

The concentration of production has increased significantly. The sales revenue of companies with sales of more than 1 billion yuan has accounted for 85% of the total in the industry. In 2005, there were only 22 companies, accounting for 40% of the total sales of the industry.

Large-scale construction machinery group grew above the average level of the industry. In 2010, sales revenue increased by 52.39% year-on-year, profit increased by 86.98% year-on-year, and more than 10 billion yuan exceeded 10 companies (XCMG, Zoomlion, Sanyi, Liugong, Shantui , Longgong, Xiagong, Komatsu China, Doosan China, Hitachi Construction Machinery, Kobe Steel.

(2) Benefit from the scientific and technological progress and independent innovation of the company.

(3) Benefit from the further optimization of product structure of construction machinery.

China's engineering machinery product technology level can be divided into three grades of high, medium and low-end products in terms of quality, control technology, energy conservation, environmental protection, safety and operational efficiency. High-end products, the use of international advanced engine power configuration; key hydraulic and part of the transmission components imported parts, or excellent domestic support; information control components including electronic components, hydraulic components, sensor components, etc. are also selected international brands. The technological level of the product developed in this way is close to the international advanced level. In the mid-range products, the localization rate of such products generally reaches more than 85%. The main components of product development are domestic matching components and raw materials. The reliability of the whole machine is compared with the international advanced level, and the gap is relatively large. It is the main product on the domestic market. There are many production companies, and product homogeneity and imitation are more serious. The low-end products are mainly aimed at low-cost costs, low product technology configuration, high failure rate, and high energy consumption. The emission indicators are all below the national I standards, and there are potential security risks. Such products, including simple agricultural engineering machinery, have sold more than 400,000 domestic units. According to industrial policies, in the "12th Five-Year" adjustment structure, such products should belong to the list to be replaced or gradually eliminated.

(4) Benefit from the marked improvement in the quality of construction machinery products.

The quality of construction machinery products has been improved in the competition. Both the appearance and surface quality, technical configuration and product reliability have shortened the gap with the international advanced level. In particular, the reliability of products has been significantly improved, and the reliability indicators of medium and high-end products have now been increased by an average of more than 100 hours. According to the inspection report of the National Construction Machinery Quality Supervision Center, the average time between failure of the grader reached 711 hours, the internal combustion forklift reached 418.5 hours, and the hydraulic excavator with the weight of 10 tons or less reached 782 hours, which was significantly higher than before.

(5) Benefit from the series of policy measures adopted by the country to encourage exports.

Mainly include: Ministry of Commerce Guiding Opinions on National Foreign Investment and Economic Cooperation Work in 2010; Using Export Tax Rebates and other means to support the export of independent intellectual property, independent brands, large-scale complete sets, high value-added and labor-intensive products; supporting key enterprises Carry out research and development of key technologies and common technologies; provide services for companies with strength and order in the whole process of receiving orders, fulfilling contracts, after-sales services, and secure payment collection; and conducting technical research and development, testing and testing for export bases, innovation bases for science and trade, etc. Support for the construction of product certification, information service, training and other platforms; support enterprises to exhibit in emerging markets; conduct trademark registration and quality certification; support enterprises in developing overseas marketing networks and establish after-sales service outlets; Financing guarantee agencies actively provide financing guarantees for small and medium-sized export enterprises; they implement USD 42.1 billion in export credit insurance and promote large-scale complete equipment “going out”.