China's auto parts mold market sales analysis

In recent years, China's mold industry has achieved rapid development. The structure of China's mold products has further tended to be reasonable. The share of large-scale, sophisticated, complex and long-life molds with high technology has increased from 20% to 30%. In 2010, China's mold sales reached 112 billion yuan. yuan. At the same time, the equipment level of China's auto mold enterprises has been continuously improved, the level of technology has been continuously improved, the production capacity has been strengthened, and the auto mold industry has shown a new trend of development.

In 2010, China's auto production and sales both broke through 18 million vehicles, reaching 18,264,700 vehicles and 18,806,900 vehicles. This has set a new record for global auto production and sales, and has won the number one global leader in production and sales. Such a huge demand market will significantly promote the rapid development of the mold industry that provides equipment for the auto parts industry. With the further adjustment of policies, the growth rate of the automobile mold industry will tend to be flat in 2011, market competition will further intensify, and auto mold enterprises will face greater opportunities and challenges.

The rapid development of China's entire vehicle has directly stimulated the rise of the automotive aftermarket. The development of China's auto parts industry has begun to become the focus of attention. Especially in some developed areas in Europe and America, China’s auto parts industry is called In the gold industry, the global automotive center has subsequently shifted to China, which has brought great opportunities and competition to the Chinese auto aftermarket. As one of the pillar industries of the national economy, China's auto parts industry has a long way to go in the future. In the face of huge market development potential, after years of development, there are corresponding giants appearing in various product areas of domestic auto parts companies, such as Fast's transmissions; filters of Global, Leopard King, and Fleetguard; Lutheran , Kylin, Baiyun's brake pads products all enjoy a certain reputation in the international market and gain corresponding market share. In addition, many domestic auto parts companies that specialize in foreign trade are not to be underestimated in the international market. The advantages of multinational auto parts and components companies entering the Chinese market have so far led to the disappearance of only local auto parts companies in terms of quality and technology. Local auto parts companies have made product quality and core technology the main breakthrough in their development. Core direction. In addition, the brand awareness of domestic auto parts companies has also been greatly improved. The propaganda and promotion tactics and multinational auto parts and components makers are irrespective of whether they are involved or not. This has brought a lot of pressure on the development of multinational auto parts and components companies in China.

According to the statistics from the National Bureau of Statistics, according to the data from the National Bureau of Statistics, China’s civil vehicle ownership amounted to 62.81 million vehicles at the end of 2009, an increase of 23.16% year-on-year, but compared with the international mature market, the total automobile ownership in China is only equivalent to Two-thirds of Germany is one-fifth that of the United States; in 2009, the number of thousand-man autos in China was 47, while in the United States it was 1,056/thousand, and in Japan, 617/thousand, equivalent to Japan’s 60’s. When the per capita GDP reaches 20,000 U.S. dollars, the number of car ownership for thousands will increase rapidly. In 2008, China’s per capita GDP just reached 3,000 US dollars, and it is still in the period of rapid popularization of automobile consumption. The potential for future growth is huge. The increase in the number of automobiles will inevitably drive the rapid development of the automobile after-sales service market. With the rapid development of automobile consumption, the automobile mold industry as an accessory industry has also developed rapidly. At present, China's auto mold enterprises are generally small in scale, and their independent research and development capabilities are not strong. However, it is believed that under the impetus of the market, companies will continue to be stronger in their expansion.

According to statistics from the National Development and Reform Commission’s China Association for Automobile Supplies and Refitting Technology Center, the average annual growth rate of auto parts and accessories market was above 30% in 2007, and the number of manufacturers above the scale was nearly 15,000. The annual total output value of the industry was 200 billion yuan. . In accordance with China's passenger vehicle sales growth at a rapid rate of 12% annual growth rate, the high growth rate and base number will make China's passenger vehicle sales in the next few years will exceed 10 million, behind the high amount of possession is a huge mold market. According to Luo Baihui, head of the International Mould and Hardware Plastic Suppliers Association, the entire automobile industry chain, the entire vehicle sales profit accounts for about 20% of the profits of the entire automobile industry, and the profit for parts supply accounts for about 20%. The auto mold market The resulting profits account for about 20%, and the other 40% to 50% of profits are generated in the service sector. According to the “Yearbook of the Automotive Industry” (2009 edition), the number of vehicle ownership in the United States reached 251 million in 2007, of which 138 million were passenger cars; the number of Canadian cars was 20 million, of which the number of passenger cars was With 0.19 billion vehicles, the North American region’s car ownership in the United States and Canada accounts for 28.56% of the world’s car ownership. Its huge car ownership has given birth to a huge mold market in North America.

In the future, we will enter the international market and develop national auto parts enterprises. At present, some auto parts manufacturers in China are eager to open the international market, and the quoted prices are far lower than the average price in the international market. Actually, this is not a wise move: once one's own profit rate is very low, it is not conducive to the company’s Long-term development; Secondly, in the eyes of some big companies, it is not the lower the price, the better. Some big companies think that if a product does not have a reasonable profit rate, its product quality may be greatly reduced. What is even more serious is that domestic enterprises that produce export products compete with each other in price competition and may cause foreign anti-dumping complaints. Therefore, when domestic manufacturers offer foreign companies, they must first master the international market and avoid the unfavorable consequences caused by unquote prices.

Domestic auto parts companies need to develop international markets on the basis of maintaining a good market order. Only in this way can we achieve long-term development in the international market to compete with foreign suppliers of parts and components, but also to maintain a good image of Chinese auto parts companies in the international market, and to promote the development of China's auto parts products and technology.