Consumer's packaging requirements for brands promote the future of digital presses

Recently, InfoTrends announced a study on "the consumer's packaging requirements for the brand will play a role in the future development of digital printing." In this study, brand consumers' preferences and opinions on packaging were provided, especially on the labeling of packaging, folding cartons, and the competition between color digital printing machines and traditional printing technologies for flexographic printing. The lead person of this research, Bob Leahey, who is also Deputy Director of InfoTrends, discussed some of the important findings of this research in an exclusive interview.

Studies have shown that most people have realized that color digital presses are well-known. More than 75% of printing companies have added color digital presses. Bob Leahey said: "We have discovered that it is not just between brand owners. Color digital printers have high popularity and show great interest in digital printing; in the minds of consumers, they can play a key role in whether the brand provides color digital printing services or personalized printing."

In addition, in many brands nowadays, online marketing and mutual interaction have attracted the interest of consumers. More and more brands choose to attract consumers' attention on packaging, and among the respondents, 40% said they have hired professional staff to work on the design of packaging and labels.

According to research results, InfoTrends shows that the future of color digital printing machines in the future is bright. This market segmented from the printing market will increase at a rate of 10.3% per year by 2015. The key to this increase is that brand owners can formulate marketing strategies based on customer preferences. Color digital printing machines It is also well suited to meet brand consumer preferences and personalized services. In other words, the brand consumer's preference promotes the future development of digital presses.