In 2009, in the face of severe domestic and international situations, Daikin Dragon actively tapped its internal potential, vigorously explored the market and achieved an ideal performance. In an interview with reporters, Zhu Jinqiang, deputy general manager of Dajinlong, summarized the results of Dajinlong's 2009 and 2010 plans with three keywords: exports, new energy and light passengers.

Great<a Golden Dragon Bus src="http://i.bosscdn.com/blog/20/10/11/892259111.jpg" border=0>
Dajinlong exports natural gas buses to South America

【Keywords 1】

Export performance first in the industry

In 2009, the export volume of many bus companies fell by more than 40%. Dajinlong reversed the trend in this situation, and its export performance was the first to pick up. Zhu Guoqiang told the reporter: “From the beginning of June 2009, Dajinlong’s exports began to rebound. The annual export amount was equivalent to RMB 1.2 billion, making it the industry leader.”

What makes Grand Dragon proud is not only the rise in rankings. What is important is that the internationalization path of Grand Dragon has already reached the stage of technological output. In 2009, King Long obtain Senegal 406 bus orders, in addition to export CKD parts of Senegal, a large dragon and help it set up bus lines, bus manufacturing and transfer of technology. Zhu Guoqiang, said: "maintain export advantage will be an important strategic large dragon, expand the European bus market, the consolidation of South American bus market is the focus of a large dragon Exit Planning global brand proposition large dragon 'Always On Your Way' (. We will always be your partner) will continue to implement."

【Keywords 2】

New energy field highlights its influence

"After more than 10 years of research and development, whether in the core technology research and development or product marketization, Daikin Dragon has sufficient strength to meet the current needs of the development of new energy passenger car market." Zhu Guoqiang said. In 2009, Dajinlong had a good news in the field of new energy buses: At the beginning of the year, 30 hybrid buses jointly developed by Dajinlong and Dongfeng Electric Vehicles Co., Ltd. were delivered to Wuhan Public Transport; in March, Dajinlong tendered the hybrid buses held by Beijing Public Transport Group. In the first round, it won the bid for 20 vehicles; on June 23, Daikin Long's first hybrid bus was successfully delivered to Singapore to realize the export of China's first autonomous brand hybrid bus to overseas markets. At the same time that it obtained a large number of orders, Da Jinlong also received a lot of honors: "China's New Energy Bus Excellence Contribution Enterprise Award", "New Energy Green Bus Award", "Best New Energy Bus Award."

Grand Dragon Bus
Grand Dragon Hybrid Bus Successfully Exported to Singapore

These honors have strengthened the confidence of Daikin Dragon in advancing on the new energy road. Zhu Guoqiang said that at present, the number of new energy bus types of Dajinlong is still relatively small, and in 2010, the product line will be further broadened based on the existing technology to increase product varieties.

【Keywords 3】

A rising star in the light industry

Grand Dragon Bus

Dajinlong light passenger industry dark horse

In the area of ​​light passengers, Daikin is only a "newcomer." Zhang Qijian, deputy manager of Dajinlong Sales Co., Ltd., said: "Because of the relatively late involvement in the field of light passengers, the competitive landscape of this market has already formed. What should Daikin Dragon do? It is only possible to find a market in the middle of a crack." Daikin Dragon puts secondary and tertiary markets and rural areas. As the entry point, the market adopts the strategy of encircling the cities from the countryside, entering rural passenger transport and participating in domestic bidding. With the existing brand resources, channel resources and customer resources in the large- and medium-sized passenger vehicle sector, Daikin Dragon opened up the market in the light passenger market in just three years. In particular, since the second half of 2009, Daikin has emerged as the largest “dark horse” in the industry in several light passenger tenders. For example, among the 349 ambulance bidding projects of the Jiangxi Provincial Department of Health under the industry’s attention, Dajinlong won the bid exclusively; Fujian Provincial Party Committee and Provincial Government provided ambulances for 92 township hospitals, which were also provided by Daikin Long; The first batch of 40 light passengers of passenger transport projects were also acquired by Grand Dragon. In 2010, Daikin Dragon will continue to work hard in the light passenger market, and further strengthen investment in the rural market and increase market share.

Looking to the future, Zhu Guoqiang said: “In addition to continuing to be stronger in these keywords in 2010, Daikin will make greater efforts to broaden product layout, strengthen management process reengineering, and build brand image. I expect Daikin Dragon to The increase in 2010 will exceed double digits."



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