"The target for heavy truck sales in the next year is set at 169,000 units," Zhang Bing, general manager of FAW Jiefang Automobile Sales Co., Ltd. announced at the 2013 business conference.


On December 25th, the 2013 Annual Business Meeting of FAW Liberation with the theme of “Strengthening capacity-building and strengthening services and bravely fighting for the first” was held at Guangzhou Baiyun International Conference Center. A total of more than 1,800 people from all over the country, including liberation dealers, service providers, and special-purpose vehicle partners, attended the conference.


In 2013, the liberation of FAW will usher in the historic moment of the tenth anniversary of the establishment of the Liberation Company and the 60th anniversary of the establishment of the FAW Group.


To this end, Wang Lizhi, general manager of FAW Jiefang Automobile Co., Ltd., said that FAW Jiefang will continue to adhere to the "self-development, open cooperation," the strategic principle, and fully achieve the liberation of "China's heavy truck industry's absolute leading position in the international market to participate in competition. The market share of medium-heavy trucks is number one, and the "Twelfth Five-Year Plan" strategic target of building China's trucks' first brand and world-renowned brands has been established.


Look forward to the future The sales target for heavy trucks is 169,000 units


At the meeting, Zhang Bing said that the growth rate of China's GDP in 2013 was around 7.8%, and the probability of a sustained downturn in the macro economy was relatively small, and it will show a gradual recovery. This is undoubtedly good news for the medium- and heavy-duty truck market, which is still in a trough.


To this end, Zhang Bing expects that the total demand for heavy trucks in the industry in 2013 will be around 930,000, which is basically the same as in 2012. The market demand structure for traction, dumping, cargo loading, and special use will remain basically stable. "Subdivided market demand will continue the trend of increasing power and high-speed and high-efficiency. In particular, 6x4 traction above 360 ​​hp and 4x2 cargo above 160 hp will continue to grow."


“The sales target of the heavy truck of FAW Liberation in 2013 was 169,000 units, with a market share of 17.5%. Focusing on key products such as J6 and natural gas, the company continued to increase sales.” At the same time, Zhang Bing disclosed that the sales target for liberating light trucks is 10,000 units. , Strive to expand the high-end light truck market.


Improve the ability to strengthen the terminal


In 2013, it was a key year for the liberation of the overall strategic goal of achieving absolute leadership in the country, internationally renowned brands, and user satisfaction in the industry. The liberation marketing system will continue to implement the working principle of “raising the capacity, adjusting the structure, strengthening the service, and bravely fighting for the first”, and continuing to improve the “market development capability, sales and customer retention capabilities, service support capabilities, and operational management capabilities”. With the focus on "deepening the marketing of lines and intensifying the promotion of terminals," we will continue to increase the competitiveness of emancipatory marketing systems and emancipate the brand image.


Promote market segment product adaptability: In 2013, Liberation will continue to guide distributors to apply 4P2S tools. Combining the characteristics of operating conditions in regional market segments, the advantages and disadvantages of liberating major competing products, and the main demands of users, we proposed product improvement suggestions in terms of performance and adaptability. Liberating around the core demands of users will provide dealers with products with differentiated competitive advantages by integrating superior resources and matching science.


Continuously promote product marketing planning: In 2013, Liberation will develop targeted marketing strategies based on the differences in market segments and user groups. At the same time, it will continue to carry out the selection of Winning and Winning experts and typical case dissemination activities, and provide support for dealers from the aspects of “choosing a good car, using a good car, and raising a good car”.


Continuously strengthen terminal promotion and model innovation: In 2012, liberation strengthened terminal development, strengthened customer development and spread of product selling points, and effectively promoted terminal sales. Next year, Liberation will continue to increase support for terminal promotion and strengthen the guidance of distributors in implementing the terminal promotion activities.


Strengthen the development and maintenance of large-scale users: In 2013, Liberation will implement hierarchical management of industry users according to the characteristics of users, and change from the pre-sale maintenance of large users to product promotion, order guarantee, delivery quality, and use and maintenance.


Deepening customer relationship management: In 2013, Liberation will adopt the “Car Lecture Hall” to explain to users the misunderstandings and positive solutions of vehicle maintenance specifications and maintenance, so that users can become professional experts by using experts.


Continue to promote the standardization process: Next year, the liberation will be guided by the principle of classification, process classification, and then select some dealers, service providers to implement the standard.


Optimize Network Marketing


With the continuous expansion of market demand for commercial vehicles and the continuous improvement of commercial vehicle product systems, the integration and optimization of dealer networks and the marketing of lines have become the focus of marketing layout for commercial vehicle companies.


In 2013, FAW Liberal will be guided by the target of strain share, and based on network capabilities, it will deepen the marketing of its products, accelerate the adjustment of network layout and structure in the direction of clear business responsibilities, clear authorization of lines, and clear division of business.


Liberation will start the construction of a “liberation flagship store”, focusing on the target of line share, terminal sales and promotion, service capabilities, and the implementation of processes. First, it will be piloted in the “National Model Shop”.


At the same time, liberation will continue to improve the capability assessment system and regard network capabilities as an important basis for network development and adjustment. Liberation will continue to take the form of public recruitment and commercial elections to fill the network, speed up the network layout, and complete the construction of blank and vulnerable areas.


Strong service Preventive maintenance


With the gradual saturation of market demand and the increasingly prominent homogeneity of products, various commercial vehicle manufacturers have turned their attention to after-sales services and sought to serve the market with a view to enhancing their market competitiveness.


In 2012, it coincided with the first commercial vehicle service brand in China - the tenth anniversary of the establishment of the “moving service” of Liberation. In order to thank users for their support and trust over the years, Liberation “touched service” achieved a major upgrade, in addition to the launch of six truthful commitments. The company also launched a new service policy that focuses on prevention and maintenance for models such as dump trucks, that is, three free inspections and one-day service in order to satisfy all users' needs and maximize the benefits of users.


In 2013, the liberation service system will focus on the TQC service brand strategy of FAW Group, and will continue to improve service support capabilities by deepening the connotation of preventive maintenance systems, improving terminal service skills, and improving the supply of spare parts systems.


In order to provide users with "time-saving, cost-saving and peace of mind" services, Liberation will try to develop "service agreements" and "maintenance packages" projects with liberation characteristics, and test and promote them at large users and some service stations.



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