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If used correctly, digital signage can give full play to its customized features and flexibility, and is uniquely cost-effective. Static digital signage is big and cheap, but 63% of people claimed that digital signage attracted their attention. This point cannot be ignored.
From the perspective of effective content creation and time list creation, shopping guides and navigation are the ultimate goals, thereby enhancing the in-store user experience and brand awareness. Consumers can experience a face-to-face digital interactive experience.
Content <br> <br> most retailers are focusing on digital signage in the type of display screen. But the most important thing is: The real focus should be on the screen. The display content is often the first point of contact after the customer enters the store. It is also often deployed next to a variety of popular items in the store.
Just think about this, the screen display must be good enough. What does it mean? First of all, it all comes from design. Digital signage that is difficult for consumers to read, almost all missed some key skills. Remember the following tips to keep the content simple, clear, and high-quality:
Creating a story - telling a story through the screen of a window can attract traffic to a certain extent. According to a study by Princeton University, the story can effectively express the brand concept. When using window signage, it must allow consumers to understand the value they can get. This can be achieved through video and image content, as well as copying text and ad display. At the same time, make the most of the advantages of social media.
Keep it simple - you should do your best to create compelling content. But a rule of thumb is to keep the content simple and clear. It is also necessary to maintain the balance of color and layout in digital signage. This means that only two or three main colors are used to make full use of the blank space to present information. In any marketing rule, a copy is also essential.
Reasonable layout - imagine that the screen is like an artwork. In terms of photography rules, the bottom should be kept in a dark color and light in the upper direction. This will help you effectively implement the screen layout. You can also use the banner message to make sure the screen content is clear at a glance. Attractive visual effects and eye-catching text and colors complement each other and effectively increase attention.
Selection means <br> <br> digital signage limited screen? of course not! Today's physical store operators face diversified choices in line with the budget. In addition to traditional screens and wall-mounted displays, retailers can also create digital signage different from tablets and mobile devices.
It boils down to several major factors. The first is the budget. The second is what type of experience you want to provide.
Customizing playlists and schedules Once the content and the device are determined, the next step is to determine the order and timing of the content. Most recent modern digital signage applications, players allow users to set up timetables and playlists. This can achieve the goal of optimizing the time.
At this point, you can target your audience more effectively. If you want to get some attention before you go to work or go to school, you must let the news play quickly and be simple and straightforward.
If it is a weekend, you can create a separate playlist for consumers with more free time. This can even enable customization of content for special occasions, such as the customization of quarterly discount information.
Navigation, product information <br> <br> digital signage can be both beautiful and versatile at the same time. Creating a personalized user shopping route experience can encourage purchases. Digital signage can be called an aid sales tool for navigation.
Today's digital signage enables fast content updates at no extra cost. The same is true when changing the layout. At this point, if there is a promotional activity in a certain area of ​​the store, consumers can quickly know. The 56iq smart retail digital system also provides users with a variety of smart interactive applications and design interactive platforms that can effectively capture and interact with consumers.
This can optimize the internal structure and provide guarantees to meet consumer needs.
Value proposition <br> <br> how to locate digital signage, content and time will affect the play. The screen should be eye-catching enough to use eye-catching ad copy and vivid colors to attract consumers into the store. Once they enter the store, they need to adjust the mood and color of their shopping experience.
Finally, the use of digital screens at key point-of-sales, ie in cashier areas or outlet areas of stores, is more effective in facilitating purchases.
These digital signage are the main ways to create additional touch points with consumers and maintain high interest in the sales business.
The creation of digital signage displays and templates continues to advance. At the same time, it should focus on the use of digital signage, deployment locations, display content, and user experience creation. Before using digital signage, it is necessary to think in terms of the user's point of view. In general, a neat layout can better help users create displays. Once this is done, the flow of people will continue.
When retailers go online and offline and offline to offline, they will find a source of strength that combines digital interaction with the offline environment. Consumers are increasingly sensitive to digitalization and want to have multiple (full) channels of retail experience. As a result, many retailers use digital signage as an auxiliary sales tool to provide product information, navigation, and so on.