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In the next five years, the environment for the development of China's auto industry will undergo profound changes. What kind of development path will China's autonomous auto companies choose in the face of this change? Is to rely on the growth of the market to maintain sales? Or continue to explore and innovate and improve technical quality on the basis of the existing ones?
Su Bo, deputy director of the Ministry of Industry and Information Technology, stated clearly: “The future growth of the automotive market is unlikely to replicate the explosive growth over the past 10 years.†Although China’s auto market will continue to maintain sustained growth in the future, self-owned brand auto companies will face even greater challenges.
At present, Changan Automobile has become the most patented enterprise in the national automotive industry.
Chang'an is not the earliest and fastest-growing company that develops its own brands, but it is precisely because of its clear belief that “independent innovation is the only way to promote the healthy and sustainable development of the Chinese automobile industryâ€, Chang’an Automobile has become the most complete strategic layout. Its own unique development model of its own brand automotive companies.
It is based on the guidance of Chang'an's clear and innovative ideas. In 2010, Changan Auto's own brand sales accounted for 74.2% of total sales, again leading the industry.
When talking about the importance of automotive companies in strengthening independent innovation and mastering core technologies, Zhang Baolin, president of Chang'an Automobile, summarized: "First, the brand is not strong, we are still not the protagonist of this market; secondly, the core technology is relatively weak, and the ratio of independent research and development is relatively small. Third, the domestic automotive companies have insufficient technological capabilities to transform their products into market-oriented products."
China's auto companies are groping on the path from simple imitation to independent innovation. In this process, it will inevitably lead to detours and make mistakes. Only by accumulating experience in technology, talents, management, and development in continuous practice can we achieve outstanding achievements on the road to independent innovation.