Real estate regulation is tightened again. Can the prosperity of construction machinery continue?

On January 26, Premier Wen Jiabao of the State Council presided over the State Council Executive Meeting to determine eight measures to further regulate and control the real estate industry through strengthening differentiated credit policies such as tax collection and management and raising the second mortgage loan. Since 2010, the state has successively introduced such measures as "four national articles," "national eleven articles," and "improving the deposit reserve ratio," restricting the investment speculative demand for housing and regulating the consumption structure of housing so as to achieve a "soft landing" in the real estate market. ". However, the growth rate of investment in the real estate industry was still high last year, with little impact on the high growth of the construction machinery industry.

According to statistics from the National Bureau of Statistics, in 2010, the national real estate development investment was 4826.7 billion yuan, an increase of 33.2% over the previous year, and the national real estate development enterprises had an area of ​​4.055 billion square meters of housing construction, an increase of 26.6% over the previous year; and the newly started housing area was 1.638 billion yuan. Square meters, an increase of 40.7%. The real estate development investment and new construction area related to the development of construction machinery industry still maintains a high growth, and the investment enthusiasm of real estate developers is still rising. This gives great confidence to construction machinery companies. The real estate investment growth in 2011 will face challenges. According to the latest data, in December 2010, the area of ​​new housing starts was 186 million square meters, which was a year-on-year decrease of 1.1%; and the area of ​​completed houses was 275 million square meters, down 3.4%. The real estate indices have all declined to different degrees. This trend is the gradual emergence of the national macro-control policies.

Judging from the “new 8 countries”, the three most damaging control policies, namely fiscal, taxation, credit, and administration, are among them. Some of the policies that have not been implemented in the first two rounds of regulation and control will also be tightened further in 2011, which shows the central government's determination to control real estate. From the fall of real estate indices in recent months, the role of national regulation and control policies has become increasingly apparent. In 2011, with the implementation of the “New State 8” and the continuous tightening of the control efforts in the future, will the future sales of construction machinery industry maintain high growth as it did last year? The editor of China Engineering Machinery Machinery Business Network believes that the real estate industry is an important market for the construction machinery industry. From the current trend of real estate, return to rationality will become inevitable. In the future, the sales volume of engineering machinery products will surely be adjusted by real estate and will fall back. Therefore, construction machinery companies should look to the long-term, scientific and rational development of business development plans, in order to change in the development process of real estate market demand changes, and enhance the competitiveness of enterprises and achieve leapfrog development.