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In 2013, the FIFA World Club Cup (referred to as the World Club Cup) will officially start its war in Morocco on December 12th, Beijing time. At that time, the top seven football club teams in the six continents will participate in the competition. At 0:00 on the 15th, the AFC Champions League champion China Evergrande will be in the Agadir Stadium in Morocco, against the African champion Al Ahli. This is the first appearance of the Chinese football team in the World Cup. The strength of the enemy is not to be underestimated. For Evergrande, it will face new challenges. The first opponent is the Al Ahli team, which is known as the "African Real Madrid". If it can win, it will be against the European champions Bayern Munich. Today, Guangzhou Evergrande, which represents Chinese football, is already a "China Evergrande" and "Asian Evergrande". Everyone is looking forward to Evergrande's success in the World Cup. Lighting giant Sanxiong-Aurora followed by CCTV5 to witness Evergrande's summit in Asia, feeling the revival and rise of Chinese football power, decided to continue to cooperate with CCTV5 to support Evergrande's expedition to the World Cup, and will once again witness the Evergrande with Chinese fans. Create more glory. According to the CSM data of the authoritative survey agency, Sanxiong-Aurora has an exclusive special offer for the Asian Football Champions League. In just 15 days, nearly 500 million people have been exposed to Sanxiong-Aurora's advertisements, of which 140 million are not repeating the audience to see the advertisement; Seeing that the advertisement of Sanxiong Aurora reached 3.5 times, the high audience rating promoted the brand's high exposure rate, which was enough for the audience to form a high memory of the brand. It can be seen that the brand communication effect of Sanxiong Aurora and CCTV on the AFC Champions League is very ideal. This also proves that Sanxiong-Aurora's keen and mature marketing mechanism can seize the marketing communication opportunities well, and can achieve amazing results. It is a model of sports marketing in the lighting industry!