Second-hand car retail is the king of development

From the analysis of several recent transactions in the used car market in Beijing, Beijing’s used car seems to have begun to return to rationality after experiencing high transaction volume driven by policies. The transaction volume has slowed down for consecutive months, and the used car in Beijing has once again undergone a bottleneck in development. - The retail downturn. As many industry sources have said, only used car retailers have developed, and the used car industry can form a closed circulation mode. The spring of development of the used car industry will really come.

The relocation market began to shrink

Market professionals frankly stated that in recent years, the number of used cars in Beijing has grown substantially, and in fact, policy-driven high growth has occurred. In 2012, Beijing used 680,000 units of used-car transactions, and new car sales only reached 580,000. Used cars exceeded the number of new cars for the first time was considered an important turning point for the auto market. However, from an analysis point of view, behind this round of high growth, in fact, Beijing’s old car subsidies, more than 1.8 million of Beijing’s 5 million insured are within the subsidy range, so under this policy, over 60% The old used cars in Beijing have been relocated outside the market, forming a market pattern in which used cars exceed the number of new cars in Beijing throughout the year.

Since the second half of last year, due to the gradual expansion of the area's restricted relocation, old and used cars in Beijing have encountered the most difficult dilemma in recent years. A large number of old cars used cars cannot be relocated, causing old car prices to continue to decline. The relocation market continued to shrink, and the growth of the used car market in Beijing began to slow this year. According to statistics, in April this year, Beijing sold 65,000 second-hand cars, a year-on-year increase of only 10%, and the relocation rate was a new low, at 38.5%, which is lower than the 60% relocation rate last year.

Second-hand car retail needs patience. According to the analysis, the used car market in Beijing is difficult to form a normal market by relying solely on relocation, but it is necessary to start from the channels and optimize the business ideas of car dealers. The most pressing task is to start with two aspects. First, local auto companies need to tap local demand and stimulate the demand for some new and used vehicles in the local market. Second, several major auction companies must support the growth of bidders and boost the retail capacity of auto dealers. , Let these car dealers grow up quickly. Only in this way can the Beijing used car market usher in a new development pattern.

However, the retail of used cars is not as simple as it seems to have become a bottleneck restricting the development of the used car market. A car dealer who has long been operating from a branded used car admits: “As opposed to the dozens of used car wholesales (including auctions) in the current channel, the actual retailing needs one car and one car, each of which takes at least 3 hours. In the later period, we also need to assist customers in transferring ownership and licensing procedures.” From the perspective of the development of branded used cars in recent years, the actual sales of branded used cars by manufacturers have also encountered the same difficulties.

According to the analysis, the main reasons for the current situation are many. First of all, the price of quasi-new used cars in first-tier cities is still too high. In the market environment where new cars are greatly discounted, the demand is weak. Second, under the circumstances in which new cars dominate the auto market, consumers are unaware of the lack of rational understanding of used car consumption; The equal tax policy has caused the brand's used car business to lag behind.

Second-hand car retail is king

The relevant person of China Auto Circulation Association admitted that when used car retail is king, when will the Chinese used car market usher in big development. According to reports, despite the fact that auctions are the main channels for development at this stage, the used car market in China is still in the early stages of development. Only the retail capacity of car dealers can be supported. A closed-loop mode can be formed for the circulation of used cars, and the used car market can develop. Only then could we go to a healthy development. At present, the Association has submitted to the National Standards Committee "The Appraisal Criterion for the Use of Used Vehicles," which is considered to be a signal for supporting the used car retail industry.

First of all, from the 2012 national second-hand car transaction statistics, the current average price of used cars traded nationwide is generally around 50,000 yuan, of which old cars are the mainstay, and the quasi-new models of models suitable for consumption by mainstream people in first-tier cities are still marketized. The degree is not enough, resulting in the lag of the current brand used car development. Secondly, in the taxation industry of used cars, relevant departments of the state still do not have clear information on how to regulate the taxation of the used car industry, resulting in an “unusual bleakness” in the business operations of branded used cars and lack of confidence in normal business operations.

A professional said that as the sales chain continues to decline, the decline in the price of second-hand cars used by some auto brands has begun to affect the sales of new cars. If manufacturers do not pay attention to it and wait for opportunities to strengthen the use of branded second-hand cars, they are finally injured. Must be a new car. The formation of this situation may be the most powerful driving force of the used car market to the retail service industry.