With the continuous increase in car ownership, the need for vehicle maintenance is also increasing. Although the maintenance of the traditional 4S shop has certain advantages, the emergence of some quick maintenance and maintenance stores for certain auto brands has gradually been accepted by car owners.

New market refinement model emerges

As far as the Baoding market is concerned, the population of over 10 million people and the rapid increase in the amount of car ownership are huge support for the consumption power of the automotive aftermarket. The continuous change in the concept of consumers has brought about a certain impact on the bundling of aftermarket sales of 4S stores. Other maintenance modes brought vitality.

The existing veteran auto clubs are exploring new models. Recently, the Friends of the Automobile Club entered the community and cooperated with residential properties to provide targeted maintenance and repairs for specific owners of residential properties. The maintenance change from “customer walking out of the door” to “service entering home” is a new exploration and try. Zhang Yongsheng, general manager of Cheyou Auto Club, introduced that traditional event projects have been unable to attract more members to join the club. The development has encountered a bottleneck. The residential property service projects are also relatively monotonous. Through innovation and cooperation, they can achieve a win-win situation.

Similarly, after a long period of research and research, Baishun Automobile Express Insurance Group has chosen to settle in Baoding in mid-May, which is full of self-confidence in the change of consumer attitudes. According to Li Xingjun, manager of Baishun Automobile Fast Chaining Franchising Department, Baishun, which focuses on fast maintenance, is not comparable with the 4S shop for vehicle maintenance. The 4S shop has professional equipment and technology, but due to its large size, it does not With all the details to do professional conditions, and only focus on car care Baishun can do every detail of maintenance impeccable. Market segmentation is a huge challenge for 4S stores.

Fast insurance concept gradually accepted by consumers

The prosperity of the former market has led to the rise of the post-market and the post-car market has shown great development potential. How to share its own part in the huge cake of the auto aftermarket is a question for all practitioners in the post-market sector. With the increase in the number of cars, the demand for maintenance has also increased, but in this era of new things, the concept of fast repair and fast-assured is gradually accepted by consumers, and maintenance in 4S stores is no longer the only choice.

In terms of fast insurance, Baoding has already mentioned the term “fast-moving insurance” for some of its maintenance stores. In this regard, Li Xingjun said that it was “just a concept,” and some car care shops only proposed the concept of “fast guarantee” to attract consumers. . In spite of this, the emergence of a new concept shows the transformation of consumer thinking and the constant acceptance of new things. At the same time, Li Xingjun said that Baishun was engaged in the fast-moving industry for 16 years. Why did he choose to expand outside the country and choose to enter the Baoding market? It is based on the recognition of the change in consumer attitudes in Baoding and even in the country. It is also based on the Baishun brand and business. Pattern of confidence.

New models, new concepts, and new markets have brought the Baoding auto aftermarket into the “shuffle-retarding period”. Facing the emergence of constantly subdivided and innovated post-market maintenance and maintenance models, it is able to capture consumer models and keep up with consumption. The trainees' ideas can occupy a place in the Baoding automobile aftermarket.

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